How to grow a conference as a side project Lessons learned from push.conference Lean Startup Meetup Munich | 28th of August 2014 Thomas Gläser | Curator @ push.conference
How to grow a conference as a side project – lessons learned from push
Dec 15, 2014
Established in 2012 only, push.conference has become one of the most inspiring events in Munich. Connecting creative coders, ux professionals and designers, the event has gained astonishing traction already. This talk will share the story of how we got from idea to this year's large scale event.
Talk from Lean Startup Meetup Munich / 28th August 2014
http://www.meetup.com/Lean-Startup-Munich/events/200486432
Talk from Lean Startup Meetup Munich / 28th August 2014
http://www.meetup.com/Lean-Startup-Munich/events/200486432
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How to grow a conference as a side project Lessons learned from push.conference
Lean Startup Meetup Munich | 28th of August 2014 Thomas Gläser | Curator @ push.conference
decoded23 Oct 2010 290 Gäste 80€
decoded15 Oct 2011370 Gäste 80€
decoded@mcbw8-10 Feb 201281 Gäste800€
push.conference 10-11 Oct 2014450 Gäste350€push.workshops
push.conference25-26 Oct 2013450 Gäste350€push.workshops
push.conference23-24 Nov 2012400 Gäste350€
0
250
500 conference timeline
Unite artists, designers & developers in order toget inspired and build great things for the future.
Vision 2010
Build a conference out of nothing.
Challenge
What do you needto start a conference?
SpeakerLocationCateringVisibilityTicketing
What do you need to start a conference?
SpeakerLocationCateringVisibilityTicketing
No Competition in Munich
State Funding
Good Network
Existing Market
Market-Know-How
What do you need to start a conference?
How to reach our customers?
How to get traffic on website and start selling ticketswith 0 € marketing budget?
Challenge
Get strong partners – Gain traffic
Moment of Truth
How to get feedback?And how to interpret?
After the conference is before the conference
If things like »quality of the coffee« has beendiscovered as the top issue,
you probably did a good conference.
Good sign
1. Switch language from german to english2. Online communication is the thing
Key take-aways – decoded 2010
Don’t loose focus.Getting high-quality speakers is a key-activity.
Key take-away – decoded 2011
Request fromMunich Creative Business Week
Opportunity to Experiment!
Topics !
!
Customers
!
Format
Inspiring projectsfrom design & techFreelancer, Employees, Students
up to 400 Guests 1 day @ Freiheizmax. 99 €
Strategy & processfor application design !
Freelancers, Team Leads, CEOs70 Guests3 days @ BMW Weltmax. 799 €
decoded decoded@mcbw
Almost same revenue of decoded or [email protected] there ways to unite?
key take-away – decoded@mcbw 2012
R.I.P.decoded conference
What’s next?
Topics !
!
Customers
!
Format
Inspiring projectsfrom design & techFreelancer, Employees, Students
up to 400 Guests 1 day @ Freiheizmax. 99 €
Strategy & processfor application design !
Freelancers, Team Leads, CEOs70 Guests3 days @ BMW Weltmax. 799 €
decoded decoded@mcbw
What’s next?
Inspiring projectsfrom design & techFreelancer, Employees, Students
up to 400 Guests 1 day @ Freiheizmax. 99 €
Strategy & processfor application design !
Freelancers, TeamLeads, CEOs70 Guests3 days @ BMW Weltmax. 799 €
Unite Inspiration& UX-Business !
Freelancers, TeamLeads, Employees, CEOs, Students400 Guests2 days @ BMW Welt &Alte Kongresshallemax. 350 €
Hellopush.conference!
iCal at website before ticketing launch
Test it quick
Build a new conference out of something.Team up!
Challenge
60% of effort is communication!
Key-Activity
Content is King
Beware! Buzzword ;)
1. Simplify the conference concept.2. Improve to unite people at the conference.
3. Show more diversity, give talents a chance.4. Keep the spirit alive.
key take-aways – push.conference 2012
simplified concept
improved networking
new lightning talks
keep pushing – push.workshops
Keep quality and organise as efficient as possible
key take-aways – push.conference 2013
Fr. 10th - Sa. 11th of October 2014Alte Kongresshalle Munich http://push-conference.com/2014Save 15% till end of next week with code: LeanMuc14
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