How to get your emails opened

Whyaren’tcandidatesansweringyouremails?

Introduc7ons

TriciaTamkinJasonThibeault630.830.3000630.830.3020

Agenda

•  Overview•  Structure•  Templates•  CASL

EmailComponents

FiveStepstobeBeremail•  ABenConGrab•  GreeCng•  BuildInterest•  Establishareason•  CalltoacCon

WhentoPitchaJob

•  PitchthejobifyouarerecruiCngfortemporaryorcontractrole

•  Neverpitchthejobtoacandidateyouhaven’tfullyrecruited

•  Don’tpitchunClyouknowwhatmakesthecandidateCck

Customiza7on

•  Wheneveryoucancustomizetheemailtotheperson,takeafewextraminutesanddoso.

•  Peopledon’twanttofeelliketheyaregeUngacannedemail.

•  Wewillprovidetheframeworkoftheemailandshowyouhowtocustomizeitforthecandidate.

•  MostcustomizaConwilloccurbasedonthemethodofcandidateacquisiCon.

A@en7onGrab

Withoutanopen,youhavenothing.

A@en7onGrab

SubjectLine

• Thisisthesinglemostimportantpartofanemail.

• Openit/Deleteit/Spamit

• Whatgetsitopened?

A@en7onGrab

• Lookatyourowninbox.WhatarethemessagesyouDIDN’Topen?

• Keeptrackoftheemailsyoudoopen.Whydidyouopenit?

• Consideranewswebsite-whatdotheytellyouinaheadline?

A@en7onGrab

MailChimp,basedon12Bemails

A@en7onGrabSubjectLineExamples:

•  Wouldyouconsiderleaving(insertcompanyname)?

•  WouldyoulikemetostopcontacCngyou?

•  Referredby(insertreferralname)

•  Permyvoicemailon(insertdate)

•  Followupfrom(insertdate)

•  Canwetalkoutsideofbusinesshours?

•  Talkoutsidebusinesshours

A@en7onGrab

SubjectLineExamples:

•  Layoffsat(insertcompanyname)

•  Seekingabungeejumpingaccountant

•  QuesConaboutyourthesison(inserttopic)

•  QuesConaboutyourwhitepaperon(inserttopic)

A@en7onGrab

SubjectLineContract/TempExamples:

•  TempCPArole10minutesfromhome

•  Javacontractatwickedsocwarefirm

•  TempAssistant–hugelongtermpotenCal

•  Civilengineeringgig–workonbiggestbridgeinNewJersey

Gree7ng

Polite,Formal,andengaging.

Gree7ng

•  MakesureyoursalutaConisappropriate.

–  Hello(FN),

–  Hi(FN),

–  NeverDear,

–  NeverHey,

•  Includetheirfirstname

Gree7ng• Carefulifauto-populaCngfromyourATS

– DonotusetheirCtle

– Donotusetheirfirstandlastname

– Donotuseallcaps

– Donotuse“friend”

• YourfirstlineissCllagreeCng

– Ihopethisemailfindsyouwell

– Thanksfortakingamomentwithme

BuildInterest

Engageandgeneratecuriosity.

BuildInterest

PosiConingStatement

1.  Introduceyourself2.  Clientquality3.  TypesofposiCons4.  Yourrole

BuildInterestMynameisTriciaTamkin.IworkforanorganizaConhiredby thestrongestsearchfirms in the industry.Our clients have been recognized because of theirrefusaltohiremediocretalent.TheyuseusfortheirselecConprocess.

Weworkwithcorporateandagencyrecruiters-buttheyallhavesomethingincommon.Eachofthemisin the top 20%. Basically, (candidate name), I’m aheadhunter,recruiCngheadhunters.

EstablishaReason

Whyareyoureachingouttothem?

PurposeofyourEmail

It’s my understanding you’re notcurrently in themarket for a newjob–whichisperfect. Iwouldliketo set up a Cme to have anexploratory conversaCon aboutyourlongtermcareergoals.

CalltoAc7on

Tellthemwhattodonext.

CalltoAc7on

•  IcanmakemyselfavailableatthefollowingCmes:

–  MondayorTuesdayacer7pmCentralTime

–  WednesdayorThursday11:30amCentralTime

•  I’mlookingforwardtotalking.

EmailVisualGreeCngBuildInterest

EstablishPurpose

CalltoAcCon

Spam

Don’tendupinjunkmail.

AvoidingSpam

•  Unsubscribe•  Free•  Dear•  Work•  Opportunity•  Boss•  Income/Money•  Actnow

•  Accordingly•  Acceptance•  Sample•  Success•  SoluCon•  Lose•  Never•  ApplyNow

EmailChecklist

Iseverythingdoneright?

EmailChecklist

•  Doesthesubjectinspireopening?•  DidIgreetmycandidateorjustlaunchintowhatIneedthemtodoforme?

•  DotheyknowwhoIam?AmIappealing?•  IstheconversaConworthhaving?•  Dotheyknowwhattodonext?•  WillIgetstuckinaSpamfilter?•  ClickSend

CASL

Awordaboutcompliance.

•  RecruiCngExempCon•  SCllmandatoryforbusinessdevelopment•  SylviaKingsmill•  NaConalPrivacySoluConsLeader,DeloiBe•  PreviouslyChiefofStafftothePrivacy

CommissionerforOntario.•  “Mostemploymentrecruitmentmessagingwould

notfallintothedefiniConofCEMinCASLasthesewouldnotnormallyoffer,adverCse,marketorpromoteaproductorservice.”

CASL

JULY6–7,2017|TORONTO,CANADAWWW.TOPTALENTSUMMIT.COM