How To Get Your Customers Off Their Phones And Into Your Restaurant Is Your Restaurant Ready For The Mobile Era?
How To Get Today's Mobile Customer Into YOUR Restaurant
Nov 01, 2014
http://bmjmobilerestaurant.com A mobile website is a must for restaurants. Whether it is online marketing for restaurants, social media for restaurants, or deal site marketing for restaurants, they all feed the mobile web. For restaurant owners looking to attract today's mobile customer, a mobile website provides the path.
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How To Get Your Customers Off Their
Phones And Into Your Restaurant
Is Your Restaurant Ready For The Mobile Era?
Why Focus On Mobile? Within the next 12 months, the majority of
YOUR website visitors will be mobile.
80% of restaurants that ignore this one fact will be out of business in 5 years
For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind.
55% of cell phone owners say that their phone is a smartphone.
58% of cell phone owners say that their phone operates on a smartphone platform common to the U.S. market.
Google Takes Stance On Mobile SEO:
Site Not Mobile Friendly, You Won't Rank Well.
Source: Search Engine Round Table
Your Business Environment
Reasons Mobile Matters
Reasons Mobile Matters
Reasons Mobile Matters
Reasons Mobile Matters
Reasons Mobile Matters
Reasons Mobile Matters
Your Business Environment
A mobile friendly website should be the foundation of your restaurant’s marketing strategy.
Where To Start?
Mobile vs. Traditional Transactional
Call the restaurantGet driving directions using GPSRedeem a couponBuy a gift cardOpt-in
Mobile vs. Traditional Measurable
Track the number of callsTrack coupon redemptionsTrack gift card purchasesTrack Opt-insAll in real time
Mobile vs. Traditional “Quick And Simple”
Easy to callMenuHoursDirectionsSpecialsLink to traditional siteSocial media
Best Practices Less is more! “Tap to Call” button is critical Make your branding consistent with your
desktop website. Use the same logo, colors, and fonts
Best Practices Ensure the navigation is thumb-friendly. Make it
easy to click on buttons and links with fingers. Make sure the pages load quickly. Reducing use
and size of images, and include only the code necessary for the mobile version of the page.
Best Practices Don’t use Flash. It does not work on
iPhones and it increases page load time.
Automatically redirect mobile visitors to your mobile site. Don’t make mobile visitors have to visit a different URL.
Mobile Website ROI
Mobile Website ROI
Will You Continue To Bleed Revenue?
919-914-1974
bufordmobley.com/consultation
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