How to Get Started with Gamification

Contact Us

www.badgeville.com

Laura Lilyquist

Tony Ventrice

Twitter: @badgeville

Webinar Series

1. Employee Engagement

2. How to Get Started

3. How to Measure Success

Employee Engagement Recap

Engagement’s dramatic impact

Companies with

engaged employees see

240% improvement in

business results.

“Work units in the top 25% … have significantly higher productivity, profitability, and customer ratings,

less turnover and absenteeism, and fewer safety incidents than those in the bottom 25%”

Active self-interest

Adaptive technology

Intrinsic rewards

Key elements of engagement

Presentation Topics

Planning and DesignBusiness Gamification

Badgeville Solutions

Applies game science to non-game

applications

Leverages intrinsic motivators like self-

interest, status, and personalization

Designed to drive business results from

targeted actions and measurements

Business Gamification

“When designed correctly, gamification has proven to be

very successful in engaging people and motivating them

to change behaviours, develop skills or solve problems” Brian Burke Research VP, Gartner

Business Gamification is Designed to Improve the Use of

Enterprise Applications

Spending on gamification will

grow by 67% year over year to

$5.5B in 2018

SOURCES: Markets and Markets, M2 Research

0.

1.8

3.5

5.3

7.

2014 2015 2016 2017 2018

Gamification Market Forecast$Billions

$5.5B

Business Gamification is Large and Growing

Presentation Topics

Planning and DesignBusiness Gamification


The Badgeville ProcessGamifying your business

Define Business Goals &

Create KPIs

Design Gamification

Solution

Measure KPIs via

Real-Time Analytics

Define User Personas

Refine and Evolve Over

Time

• Who is your audience?

• What do they value?

• How will success be measured?

Know your business

Problem DefinitionDefining the game

Stanford researcher BJ Fogg defines engagement as:

(Emotions) (Teach) (UI)

Motivation + Ability + Triggers

Solution EngagementEngaging for Gamification success



So, what emotions can we tap into to motivate employees?





So, what emotions can we tap into to motivate employees?

Life is a journey. People are motivated by the sense of making progress.

We often call this ‘growth’

The secret to Gamification is creating a sense of growth.



LearningConcentrating, solving puzzles, accumulating knowledge, exploring the unknown, making connections and discoveries

Smart

GrowthIntrinsically motivating by telling a personal story

Feel: By:

Learning

Overcoming Challenges

Concentrating, solving puzzles, accumulating knowledge, exploring the unknown, making connections and discoveries

Competing, winning, accomplishments, victory in the face of adversity, challenge, thrill, respect

Smart

Success


Feel: By:

Learning


Social Connections



Bonding, collaboration, cooperation, roles, teamwork, network of contacts, popularity, specializations

Social Value

Smart

Success


Feel: By:

Learning


Social Connections

Building/Finding Order



Bonding, collaboration, cooperation, roles, teamwork, network of contacts, popularity, specializations

Contentment, faith, completeness, order, part of a larger plan, clear rules, right and wrong, purpose

Social Value

Smart

Structure

Success


Feel: By:

1) Determine the personas and their motivations

2) Identify company objectives (ROI)

3) Establish High-level Behaviors List

4) Uncover underlying behaviors

5) Predict behavior frequencies

6) Evaluate as a whole

Behaviors are the atomic unit of Gamification. They are the actions players perform that you are able to track and influence.

Choosing BehaviorsThe steps to choosing behaviors

Considering what we know about our personas and behaviors, how can we organize the behaviors?

Repeating

•Reward once vs. reward every time

Groups

•Order and grouping by task, theme, timing, etc.

Time Intervals

•Scheduled intervals vs. persistent record

Cooperative

• Role specialization, team obligations

Competitive

• Increased pressure, repeat for perfection

Growth

• How are the behaviors being organized to tell a story of growth?

System Considerations

Emotion Considerations

Context: Pre-existingOrganizing behaviors

System

Context CreatedThe 3 layers of Gamification

Quantify:• Tangible

Data• Organized

Goals

Competitions & Challenges

Organized Objectives

System

Reputation



Data• Organized

Goals

Qualify:• Expressing

Status• Aptitude

Record of Talents

Record of Victories

Record of Friends /Associates



System

Reputation

Social



Data• Organized

Goals

Qualify:• Expressing

Status• Aptitude

Connect:• Groups• Facilitating

Connections

Record of Talents

Record of Victories

Record of Friends /Associates

Opportunities to Socialize



• Consolidate visualizations, stats, records, etc.

• Information sorted by priority

• Information sorted by context

• Visual metaphors (color code, shapes, icons)

• Theme (if any)

• Naming / game text (keep it ‘playful’)

Each feature needs a visualization

Behaviors + Context + Interface = Complete Gamification ‘feature’

Interface DesignVisualizations

• You have motivators, behaviors, context and visualizations

• You need to be able to talk about the building blocks that bring all three together.

• We call these features.

Smart Success Social Value Structure

Task List Significant

Levels Significant Moderate

Career Badges Moderate Significant Moderate Moderate

3 different ‘features’

3 different interpretations of badges

3 different methods of motivating

Example:

FeaturesMotivators, Behaviors, and Contextual Layers

Two missions, progress by behavior count,

expectation in one quarter

Curve balanced by percentage of

expectation

BalancingProgress through a system

Monitor Analyze EnhanceOPTIMIZE

ONGOING SUPPORT

Analyze results and determine

effectiveness of behavioral

change to continue to enhance

the solution

Monitor: Using Real Time Analytics to Monitor Activity on the Site

Analyze: Analyze the Deployment Against Target KPI’s and Targets

Enhance: Repeat the design process with new goals in mind

IterationA process, not a project

Presentation Topics

How To Get Started Business Gamification


Pioneered business gamification market in 2010

Startup backed by leading venture investors

Top talent team with expert game designers & data

scientists

30

Badgeville offers a SaaS solution that

delivers business gamfication for

enterprise applications

Badgeville is the Leader in Enterprise Gamification

With Nearly 300 Successful Deployments

CUSTOMERS

Badgeville has deployed business gamification

with many leading brands

Connectors for Key Applications

Decrease deployment time for leading platforms

Enables System Admins to deploy and manage

Eliminates the need for internal development resources

Reduces deployment time to 30 days

Products

Badgeville Products & Services

Gain new insights into discrete

user behaviors & actions

Get immediate insights and clear

action items

Manage ongoing program

analysis

View program changes

dynamically

Unique View of Users, Usage & Behaviors Analytics


Platform A Robust Enterprise Platform for High Scale

Eliminate risk with high scalability to millions of

actions/day & billions of API calls/month

Protect security with private cloud, Safe Harbor, SOC2

Type I and SAS-70 Type II compliance

Maintain control with role-based Access Control —

Enterprise admins, app admins, and read-only access


ENTERPRISE GRADE

THANK YOU

For more information: [email protected]

How to Get Started with Gamification

Marketing

gamification projects

bbusiness gamification

gartner business gamification

fogg model

business results

stanford researcher

badgeville processgamifying

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