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Visitors
Subscribers
Contacts LeadsQualified Prospects
Customers
Referral Sources
Check Keyword reports
Check Google Trends
Check Referral Traffic reports
Consider driving traffic sitewide
Highlight it on your site’s home pageMake it visible from other top entry pages
Promote it with paid traffic
Google AdWords
Facebook Ads
LinkedIn Ads
“Atomize” it
Prominently place share buttons, show share counts, etcPut an opt-in on it
Consider paid promotion
“Atomize” it
Looking for factors that might get in the way of good search engine performance
Front-end / design problems (mobile responsiveness, errors, etc.)Load time
Other essentials
Is this useful?More powerful question: Will this get used?Refine based upon insights gained from continuous improvement processes
B2B? Job Seekers? Business professionals? LinkedIn Pulse
Column on Medium
Guest post?
Talk for conference(s)?
Facebook: VideoYouTube: VideoPodcast? (or Audio Player)
Does it lend itself to being converted to an infographic?
New post? Embed into existing post?Email to
Bloggers & InfluencersShould it be included in an email sequence?
Follow-up for lead magnetWelcome sequence for new subscribers (“best of”)
Trade groups & other hubs Facebook & LinkedIn groups / forums
Visual social networks
Great case study: Brushy Bear
Highly engaging & shareable
Video: 2.7M Facebook views
Spending approx. $.004 per view
GrowTheDream.com/WCMIA@TheDavidJohnson
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