Lycoming College Sept. 8, 2007 Williamsport, PA www.asgaonline.com How to Get How to Get Publicity for Your Publicity for Your Campus Organization Campus Organization Presented by Butch Oxendine Presented by Butch Oxendine Executive Director Executive Director American Student Government Association American Student Government Association
How to Get Publicity for Your Campus Organization. Presented by Butch Oxendine Executive Director American Student Government Association. It is NOT a sin to seek press & attention for your group!. Get publicity for your group NOT to boost your own ego. - PowerPoint PPT Presentation
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Lycoming College
Sept. 8, 2007
Williamsport, PA
www.asgaonline.com
How to Get Publicity How to Get Publicity for Your Campus for Your Campus
OrganizationOrganizationPresented by Butch OxendinePresented by Butch Oxendine
Executive DirectorExecutive DirectorAmerican Student Government AssociationAmerican Student Government Association
How To Get Publicity
It is It is NOTNOTa a sinsin
to seek to seek presspress
& attention& attentionfor your for your group!group!
How To Get Publicity
Get Get publicity for publicity for your your groupgroup
NOTNOT to to boostboostyouryourown egoown ego
How To Get Publicity
CreatingCreatingA Good Image for A Good Image for Your Group Your Group Will Will
Take TimeTake Time
How To Get Publicity
YouYou
WILLWILLGet Good Get Good PublicityPublicityIf You:If You:
• Understand and Understand and control control perceptions about perceptions about your organizationyour organization
• Develop a brandDevelop a brand
• Understand public Understand public opinionopinion
• Practice good Practice good media relationsmedia relations
Rate Your SG’s “Brand Rate Your SG’s “Brand Perception” on Campus:Perception” on Campus:
1.1. ““SG is a superpower. Without them, the campus would SG is a superpower. Without them, the campus would not be half of what it is.”not be half of what it is.”
2.2. ““SG is well-regarded and does many great things.”SG is well-regarded and does many great things.”3.3. ““SG is a group of mostly smart and driven people who SG is a group of mostly smart and driven people who
do several good things for the campus.”do several good things for the campus.”4.4. ““SG has some good and some worthless members, SG has some good and some worthless members,
and every now and then they’ll get something done.”and every now and then they’ll get something done.”5.5. ““SG is okay. It’s better to have them than not.”SG is okay. It’s better to have them than not.”6.6. ““I think SG is OK, but I really don’t know what they do I think SG is OK, but I really don’t know what they do
or who’s a member.”or who’s a member.”7.7. ““SG… what’s that?”SG… what’s that?”8.8. ““SG doesn’t get anything done. They don’t matter.”SG doesn’t get anything done. They don’t matter.”9.9. ““SG wastes student money and impeaches each SG wastes student money and impeaches each
other.”other.”10.10. ““SG people are corrupt and evil. Their actions hurt this SG people are corrupt and evil. Their actions hurt this
campus.” campus.”
How To Get Publicity
How Do How Do YouYou
WANTWANTTo Be To Be Seen?Seen?
• SERIOUS: SG doesn’t mess
around. Meetings aren’t playtime, and business gets done.
• DOWN TO EARTH: SG people are real people, like me. They’re students too, and represent what they think I want.
• FUNLOVING: SG meetings are
entertaining and enjoyable. There’s a good amount of laughter, too.
• OMNIPOTENT: SG is everywhere; its members are everywhere.
• DIVERSE AND PARTISAN: SG has all types of students involved, representing lots of different opinions and interests.
• UNIFIED: SG is a solid front. Decisions are institutional and supported by all members.
How To Get Publicity
How Do How Do YouYou
WANTWANTTo Be To Be Seen?Seen?
• STRONG & POWERFUL: SG commands a lots of influence across campus, and various constituencies constantly vie for your support.
• ELITE: SG is made up of the best of the best.
• FEARED: Other students and even some administrators watch what they say and do in your presence.
• WISE AND RIGHTEOUS: SG makes smart decisions in the best interest of the campus.
• SWIFT AND THOROUGH: Legislation and executive orders come quickly and stimulate change immediately.
• LARGE: SG has many officers, senators, committee members, and divisions. It is an institution/bureaucracy.
How To Get Publicity
What’s the What’s the NUMBER ONENUMBER ONEway toway toget more get more publicitypublicityfor your for your group?group?
How To Get Publicity
Word of mouthWord of mouth and and personal personal
contactcontact have the most have the most
impact—impact—BYBY FARFAR——on getting goodon getting good
PR for your groupPR for your group
How To Get Publicity
Be an Be an AMBASSADORAMBASSADORfor your groupfor your group
How To Get Publicity
Personal Contact Is #1Personal Contact Is #1• Speak to other Speak to other
groupsgroups
• Speak to students in Speak to students in classesclasses
• Talk about SG with Talk about SG with your friends your friends
• Arrange meetings Arrange meetings with administrators, with administrators, faculty, and stafffaculty, and staff