How to get press coverage for your small business - Janet murray

www.janetmurray.co.uk

www.facebook.com/JanetMurrayUK@jan_murray

HOW TO GET PRESS COVERAGE for your small business…

• What journalists are looking for (and what they’re not)

• How to get hold of journalists’ contact details - fast

• How to pitch an idea to a journalist (and why anyone can)

• How to ‘PR’ your PR...

WHAT WE’LL COVER…

WHAT JOURNALISTS WANT

WHAT JOURNALISTS GET

A COMMON MISTAKE

• ‘Would you like to write about my new product/service?’

• ‘My company has a really interesting story…’

• ‘We’re running an event next week. Would you like to write about it?’

TYPICAL STORIES

FEAR CURIOSITY

‘WHAT’S IN IT FOR ME?’

– Online search – Twitter – Phone

FIND OUT WHO CAN ACTUALLY MAKE A DECISION ABOUT THE SECTION YOU’RE PITCHING TO...

HOW TO GET JOURNALISTS’ CONTACT DETAILS

STORY IDEA: CRUNCH TIME FOR BUSINESS OWNERS IN SHOREDITCH

Hi x I hope you don’t mind me emailing you. Let me give

you a bit of background: I spent 20 years in investment banking, but I always felt there was

something else out there for me...

HOW TO PITCH AN IDEA TO A JOURNALIST

STORY IDEA: UK’S FIRST CEREAL CAFE, RUN BY TWIN BROTHERS, TO OPEN IN SHOREDITCH

Hi X I was wondering if you’d be interested in doing a story

about the UK’s first cereal cafe, which is opening in Shoreditch next week…

HOW TO PITCH AN IDEA TO A JOURNALIST

News

Features

Interviews

Comment/opinion

Want to learn more…?

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www.janetmurray.co.uk [email protected]

www.facebook.com/JanetMurrayUK@jan_murray

ANY QUESTIONS? find out more on my PR blog