Powered by INSIGHTS FROM SUCCESSFUL FOUNDERS How to Forge Strategic Partnerships
Aug 11, 2014
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INSIGHTS FROM SUCCESSFUL FOUNDERS
How to Forge Strategic Partnerships
This presentation consists of insights from 33voices® interviews hosted by @JennaAbdou & @ChaseJennings.
featured founders:
Anson Tsui & Steven Hsiao
SpoonRocketValerie Wagoner
ZipDialWindsor Hanger
Her Campus Media
WATCH THE INTERVIEW | Her Campus Media
Identify the value you can gain from the partnership.
How will it enable you to better fulfill your mission?
WATCH THE INTERVIEW | Her Campus Media
Address specific goals in each meetingto see if your partner can help you achieve them.
WATCH THE INTERVIEW | Her Campus Media
Determine whether your partner’s needs are suitable to the current state of your company.To maintain a purposeful relationship, both parties need to be satisfied.
WATCH THE INTERVIEW | SpoonRocket
Curate a ‘favorites list’ of products users love.
Deliver them often.
WATCH THE INTERVIEW | SpoonRocket
Think local first when running a service business.This creates deeper meaning for your partner, your customer, and you.
WATCH THE INTERVIEW | ZipDial
Rely on successful case studies to minimize risk for potential partners.
WATCH THE INTERVIEW | ZipDial
Nurture each partnershipby empowering the team member working directly with the brand;Position them as the ‘good cop’ in meetings.
WATCH THE INTERVIEW | ZipDial
When targeting large portfolios like P&G and Pepsi,
focus on organic growth.Start with individual brands and immediately deliver results.
WATCH THE INTERVIEW | ZipDial
Approach each meeting as a lesson on negotiation;Implement your partner’s most successful tactics.
How do you approach strategic partnerships?Tweet us at @33voices & we’ll include your
insight in our weekly newsletter
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