How to find and attract potential clients to your business step 1

www.BusinessAccelerationMovement.com

How to find

and attract potential clients to your business

Step 1

Strategies, tactics and tools to

attract and retain more customers

By Xavier Hurtado

Global Marketer and Facilitator



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Week 1 - Marketing tools to find potential clients

Today we'll cover 7 strategic tools that will help us find

potential clients and shape our message and media

with the adequate marketing sequencing to attract

them, engage with them and get to a negotiation

stage.

Make sure you take notes at each stage of the process

so that you can implement these steps while you build

your campaign to attract investors to your region.

Each one of the steps, will have a link that will direct

you to use the tool we explain there. We encourage

you to click on each one of them and do the exercise

we suggest you do.

To begin this lesson, let's set the objective to find and

attract potential clients to your business.

How would you begin?


Suspect Prospect Lead Opp Client

Lead Nurturing

Early Mid Late

The Client Attraction Process

1. Suspect: potential clients you meet at

a trade show, association or

discussion group on Linked In.

2. Prospect: Subjects that got interested

in your website and registered for an

ebook or webinar.

3. Lead: Prospects that keep on visiting

your website thanks to your follow up

communications

4. Opportunity: Leads that already trust

you and request a Consultation Call or

a proposal

5. Client: An Opportunity that decides to

buy your products and services.

This graph will show you the process in which Potential clients will go with every touch point

that you perform with them.

Today we will focus on the tactics and tools that will help you to find SUSPECTS

(Potential clients) that you will be able to attract to your business.


What we’ll cover today:

7 Marketing Strategies & Tools to

Attract potential clients to your business

1. Determine the profile of potential clients to

attract to your business

2. Determine your Networking Strategy:

Associations & Events

3. Find & monitor opportunities with Google Alerts

4. Find & monitor opportunities on Twitter

5. Find & monitor opportunities on Linked In

6. Find decision makers on online databases and

contact them

7. Validate your Message: Surveys & Keywords


Determine the Top 3 client profiles to position your

business

1. Determine the top 3 client profiles you want to attract to your business:

Be as specific as you can to target and decide which industries to attract and develop a

relationship with. Then make sure there is a clear value proposition for them.

If you are after

manufacturers, will

they be in the

automotive,

aerospace,

appliances, food,

medical, technology

or other industries?


Look for specific companies per targeted Industry

2. Go to Google and make a list of at least 50 companies per industry to attract.

Make sure you attract companies that will bring more growth to your business

than their own accounts!

If you attract OEMs

(Original Equipment

Manufacturers) or

Commercial Leaders,

they will eventually

recommend your

services to their

supply chain.


Determine your Networking Strategy: Associations

3. Make a list of the Associations that your list of companies belong and attend to.

Make sure you get their list of annual events and browse through their blogs to

look for opportunities

How can you join those

associations and offer

“Lectures” to help their

member companies with

your products and

services?

Make sure to add value

and not just a sales pitch.


Determine your Networking Strategy: Trade Shows

1. Make a list of the Trade Shows & Events that your list of companies will

attend

Make sure you plan attendance to at least 1 event per month. If you have

budget problems – LOOK FOR SPONSORS and always test every

event with a WEBINAR or EBOOK before you even decide to attend!

How can you offer a

SEMINAR for Decision

Makers about how to

become more competitive

by using your products

and services?


Find & Monitor Opportunities with Google Alerts

Create a Google Alert for your 150 companies to target, the associations

and events

Go now to http://Google.com/Alerts and create them with a Weekly

delivery to your email.

Monitor, document

and act on the

opportunities with

decision makers to

attract and help

them invest in your

region!


Find & Monitor Opportunities on Twitter

Follow & connect with your target companies, associations, events and

publications on Twitter.

Go to http://www.businessaccelerationmovement.com/social-media-

marketing.html to get tools to manage your social media accounts.

Monitor for

Opportunities with your

target companies &

Start broadcasting

about the opportunity

of investment in your

region


Find & Monitor Opportunities on Linked In

Follow & Connect with decision makers from your 150 companies,

associations, trade shows and publications

Go to http://www.linkedin.com/signal and create the same search terms as

your Google Alerts.

Monitor for

Opportunities with

your target

companies and

find ways to

engage with

Decision Makers


Find contact data of decision makers form your 150 companies on Jigsaw,

Netprospex, Zoominfo or Manta

Send a direct email to those decision makers to invite them to a an online

seminar about how to expand their profits in by investing in your region. If you

want to get a Free Month of an Outbound Email Marketing tool to implement this

step, contact us at: [email protected]

Find decision makers on

Databases and Contact them

Make a very solid

database of decision

makers and contact

them with an Attractive

Invitation to a Seminar,

Presentation or Ebook!


Validate your Message: Surveys

If you want to attract investors with engaging messages, it would be great if you

asked them what they were looking for.

Create a 10 multiple-choice question survey on Gizmo, Monkey or Zoomerang to

ask your potential investors about their preferred topics about investing in your

region.

Will they need

information about how

to use your product or

what to use it with?

http://surveys.fdiattraction.com/

http://www.surveymonkey.com/

http://zoomerang.com/


Calibrate the wording of your messages to decision makers with the Adwords and Trends tools from Google Make sure you select your keywords strategically, since they will help to position your website and communication strategy on search engines and social networks

Validate your Message: Keywords

Find the best keywords & the top 10 cities

where they are being searched & match it to

the regions of your target companies


What we covered today:

7 Marketing strategies & tools to find and

attract clients to your business

1. Determine the profile of potential clients to

attract to your business

2. Determine your Networking Strategy:

Associations & Events

3. Find & monitor opportunities with Google Alerts

4. Find & monitor opportunities on Twitter

5. Find & monitor opportunities on Linked In

6. Find decision makers on online databases and

contact them

7. Validate your Message: Surveys & Keywords

WHAT’s NEXT?

GO & IMPLEMENT NOW!


Coming up Next… STEP 2 "Marketing tools to develop a Client

Attraction Website"

• What do you need to have in your website to engage your visitors and convert them into potential clients?

• What does a global website mean? Will your website look fine on any web browser?

• Will your website look fine on any desktop, portable and mobile device? Those are some of the key topics we will cover. If you disregard them, you could be missing out on the investors that are visiting your website. So, stay tuned for the email notification.


Are you our next success story?

We invite you to accept our challenge:

“Accelerate your business profits in 90 days”

At Business Acceleration Movement, we are on a

mission:

To help business decision makers and

entrepreneurs to increase their sales and profits by

implementing marketing campaigns to attract and

retain more customers.


Let’s see the assessment that we make of your business to get started:

“Accelerate your business profits in 90 days”

12 weeks of hands-on training organized in 7 stages:

Stage 1: Re-designing your business model (week 1)

Stage 2: Strategies to increase your sales with your current customers (weeks 2 and 3)

Stage 3: Strategies to attract new customers to your business (weeks 4 and 5)

Stage 4: Strategies to expand your business to new territories (week 6)

Stage 5: Strategies to automate and outsource your client attraction and retention process (week 7)

Stage 6: Marketing campaign launch contest (weeks 8, 9,10 and 11)

Stage 7: Evaluating what worked: metrics, analytics and lessons learned (week 12)

Note: starting from week 1 you will be able to implement changes to your current client attraction and

retention process that will help you to increase your sales and profits.


Income leak at the client attraction stage

Income leak at the lead nurturing stage

Income leak at the sales conversion and upselling stage

Income leak at the stage of fulfillment and client retention stage

Income leak at the getting referrals stage

Request your evaluation now and “Accelerate your business in 90 days”

http://90days.BusinessAccelerationMovement.com

When you get registered, you will receive an Acceleration Assessment that will help us review your current client attraction and retention process with the following reports:

“Accelerate your business profits in 90 days” Do you want to know if you qualify for this challenge?


Get registered today: “Accelerate your business Profits in

90 days”

http://90days.BusinessAccelerationMovement.com

USA +1 (915) 235-2966

Mexico + 52 (614) 293-9607

[email protected]

How to find and attract potential clients to your business step 1

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decision makers

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