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Jack Later\'s Step by Step Internet and NetworkMarketing
Training!
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Jack Later
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How to Explode Your Email Open Rates:Do you get frustrated
because your open rates are way too low?
Are you looking for the one magic trick that will get people to
open and buy your stuff?
Solving this problem, is possible, IF you are willing to put
pieces of a puzzle together.
Here are the rules of the game:
Im going to give you 43 puzzle pieces. But it is your job to
take action and simply put the piecesof the email marketing puzzle
together.
Are you up for the challenge?
http://www.workwithjacklater.com/how-to-explode-your-email-open-rates/http://www.workwithjacklater.com/Jack-Later/images/101526/how-to-improve-your-email-open-rates.jpghttp://www.workwithjacklater.com/Jack-Later/images/101558/curve.jpghttp://www.workwithjacklater.com/Jack-Later/images/101388/email-open-rates-by-time-of-day.jpghttp://blog.mysuccessformula.infohttp://www.workwithjacklater.com/Jack-Later/images/101703/ipas-54K-income-proof.jpghttp://ipasmillionaire.com/pre/?id=jlater&tid=kbloghttp://www.fighttheforcesofevil.com/beach/vbs-beach?id=jlater
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There are 43 puzzle pieces!
The winner gets to earn a bunch of money when you put THIS
puzzle together!
Lets look at the puzzle pieces!
Remember, email marketing is all about email engagement.
According to email marketing expert NeilPatel, ISPs actually
analyze engagement when deciding whether to dump your email in the
spam folder ornot!
Have you seen your spam folder lately? See how much crap is in
that folder (as well as good stuff thatdoesnt belong their). Do you
trust your ISP to make decisions for you? Most people do.
ISPs can see your numbers, so if you have a large list thats
practically dead, then theyll suspect spam.
Sales tied to emails represent 37% of the total revenue of
QuickSprout.com.
In his article, 5 reasons why you cant make your email marketing
work , Neil Patel talks about 5 significantthings that will
contribute to email marketing success. They are the first 5 pieces
of your puzzle:
Watch the full eMail Open Rate Video training webinar below
http://www.quicksprout.com/2011/12/12/5-reasons-why-you-cant-make-your-email-marketing-work/http://www.quicksprout.com/2013/06/24/5-simple-ways-to-increase-your-email-deliverability-rates/http://www.quicksprout.com/2011/12/12/5-reasons-why-you-cant-make-your-email-marketing-work/https://youtu.be/bQ1xP3cdRTI
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OR
Just read ahead
Access iPAS 2 here!
Piece # 1. Segment your list
Stop putting all of your prospects into one list. For example a
list that markets to cross fit people shouldnot be mixed with home
business seekers.
The first email, you send should be a short introductory
email.
This email should set expectations about what type of content
you are going to send your subscribers andhow often. This way they
wont be surprised by the frequency of your emails.
Piece #2. Frequency
If sent too often, youll get more unsubscribes. On the other
hand, sending inconsistently or infrequently,your readers will stop
anticipating your emails (and not open them when they do
arrive).
Piece # 3. VALUE:
The content must be unique and useful. Dont send out rehashed
emails or blog posts. If you are going tosend out an old blog post,
let time pass. At least 6 8 months. On the other hand there is
nothing wrongwith putting an older (high converting) blog post in
your follow up emails for your new subscribers.
Piece # 4. Share Personal Stories:
Personal stories will build a great relationship with your
subscribers. But, be sure to bridge the gapbetween you and your
reader.
Piece # 5. Controversy:
Talk about a high-profile figure that you disagree with or about
something controversial. These emailpieces are going to be the ones
that probably will get forwarded the most.
I talk more about controversy and polarizing topics in my 27
Email Marketing Superstar Strategies.
Piece #6 Remember words that set off the spam alarm!
Which words to will signal a spam filter?
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Take action now
What are the basics?
Piece # 7. Avoid red
Piece # 8. Avoid using exclamation marks!
Piece # 9. Avoid all uppercase letters in your subject lines and
e-mails.
Piece # 10. Misleading subject lines
Be sure that your subject line is congruent with your body.
Misleading subjects are a big part of the spamalgorithm email
providers use.
Piece # 11. Personalizing the subject line
This will virtually guarantee higher open rates Subject lines
containing the first name of the subscriberalways perform better
than e-mails without.
Piece # 12. Dont link too much two or three links are ideal.
Piece # 13. Include Unsubscribe links
Each of your emails should contain an unsubscribe link. The
harder you make it for people to unsubscribe,the more problems you
will have. Some people even include an unsubscribe link at the top
of the emailAND the bottom.
Piece # 14. Delete Unopened Subscribers email addresses:
If people dont open your emails, they are most likely to end up
in spam boxes even though the recipientsdont mark your email as
spam.
Piece # 15. Delete Bounce Backs:
If an email bounces back, remove that email address from your
list.
Treat your list like its gold. If you dont take care of it, your
emails will not be delivered to your prospectsin-boxes.
Did you know?
*66% of all consumers over age 15 made a purchase though an
email?
*91% of consumers check their email at least once per day.
*33% of emails are opened because of subject line alone.
*Stats provided my QuickSprout.com
http://www.quicksprout.com/2014/10/10/the-anatomy-of-an-optimal-marketing-email/
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Piece # 16 Use OPTIMAL Words in Subject linesAlert
News
Bulletin
Daily
Weekly (not monthly)
Sale
New
Pic
Blueprint
Top 10
10 ways
Emotional
Live
Video
Rant
More about Subject lines:
Use action, urgency and friendly words.
Use emotion, content indicators and lists (see my 27 email
marketing strategies)
Be ultra specific
Dont repeat subject lines from one email to the next.
Piece # 17 Use Enticing Subject Lines
Remember the acronym CPUQ
(pronounced see puck)
Controversy,
Power-words,
Urgency,
Questions.
Piece # 18 Keep the subject lines in lower case letters
Lower case letters make emails seem casual as if a friend was
sending you an email (hopefully, you treat
http://www.workwithjacklater.com/27-email-marketing-super-star-strategies/
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your prospects like your best friends).
Fortunately, there are several thingsyou can do to
make your subject lined immune fromthe delete key, just check
out myrecent post called 27 EmailMarketing Superstar Strategies .
This post also includes a freehangout I did for my team just a
fewdays ago.
According to a study by EnteprneurMagazine, there are at least
10things you can do to increase youremail open rates. Many of them
arelisted below:
Piece # 19 Create an engaging, casual, and personal subject
line!
Use emotion when possible.
Piece # 20 Test your subject line.
If your email provider has a split testing option, use it. Try
split testing two different subject lines.
Ask your auto email support person how to split test. Usually,
it is just a push of a button and a matter ofscheduling the split
test.
Heres a sneaky trick! You can create a temporary list segment,
for a particular email message, thatseparates people who did not
open your email the first time. Send the same email out a second
time, tothese other people. But use a different subject line. Also
change the body a bit. You can get extramileage from the same email
this way. You can learn more about this trick on my post called How
toIncrease Your eMail Open Rates!
Piece # 21. Write As if you are talking to your best friend
Use the recipients first name in your opening, then write your
message as if you were writing to your bestfriend.
Piece # 22 Write quality content
High-quality email less frequently is one of the best ways to
keep open rates high.
Piece # 23 The From line should be a personal name, not a
company name:
Keep it personal!
For example, David Wood, multimillionaire owner of Empower
Network, uses David Wood in the fromline, not Empower Network in
his email campaigns. He keeps it personal.
Piece # 24 Dont make your emails like a brochure! (we are not in
the business of
http://www.workwithjacklater.com/27-email-marketing-super-star-strategies/http://www.entrepreneur.com/article/242799http://www.workwithjacklater.com/email-marketing-hack-that-can-help-increase-your-open-rate/http://www.truthorhypetv.com/?id=jlater
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sending junk mail)
Plain text converts better than fancy templates. Keep it simple
(and personal).
Piece # 25 Keep your emails mobile friendly!
According to Entrepreneur magazine, roughly 74 percent of
smartphone owners use their phone to checkemail. Mobile currently
represents 51 percent of all email opens.
Many Auto Email Auto email providers allow you to test your
email for mobile friendliness.
Piece # 26 Create quality Content!
The most ideal way to improve your e-mail open rates is to send
compelling e-mails that are relevant tothe readers needs. You can
send a short compelling email that links to a blog post. Or you can
providethe content directly. I prefer to send them to my blog.
Piece # 27 Offer something valuable in every e-mail you
send.
Including tips and tricks, and industry research. Dont pitch so
much. Remember the 80/20 rule!
What about List segmentation?
Piece # 28 Survey your list!
What are your subscribers looking for? Ask them! Just survey
them!
You can create surveys for your email list by using a simple
tool at SurveyMonkey.com.
You simply send your list a link to a survey that you create in
SurveyMonkey.
They compile all of the results in an easy to use format.
You can segment your list based on products, interest, likes,
age, etc.
Piece # 29 Limit List sizes Segment when needed:
As your e-mail list grows by the thousands, the open rate
declines drastically.
How does a smaller list improve conversion?
In a recent article by email expert Neil Patel, one email
marketer he knew trimmed off almost 90 percentof his list after
cleaning it upbut doubled his conversions!
Piece # 30 Get Mobile Optimized
According to Incomediary.com 43% of all emails worldwide are
opened on mobile devices as of April 2014.
Incomediary.com also recommends the following to increase your
email open rates:
Piece # 31 Offer Real Value Consistently
Once people understand that you care and truly provide high
quality information with the world theyll belooking forward to your
products and recommendations.
http://www.entrepreneur.com/article/242799https://www.surveymonkey.com/http://www.quicksprout.com/2011/12/12/5-reasons-why-you-cant-make-your-email-marketing-work/http://www.incomediary.com/12-powerful-tips-increase-open-ratehttp://www.incomediary.com/12-powerful-tips-increase-open-rate
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Nothing will get you marked as spam or unsubscribed quicker than
pounding your list with join my thingor buy, buy buy.
For example, in my emails, I sometime give free training for
people who need to get leads into theirbusiness. I do no selling in
the email. I simply teach people how they can get 30 50 leads
perday with free traffic generation strategies I teach. It is 100%
pure value and people appreciate the value. If you think about it,
Im providing value that anyone can use to get leads for any
business online. Whowouldnt want that kind of value!
Remember the 80:20 rule
The formula is 80% Value and 20 pitch. (sometimes I even do
90/10)
Piece # 32 Create A Soap Opera (a never ending story)
These are fun because you will get to sharpen your story telling
skills.
Basically you build up anticipation by giving the impression
youre about to reveal some outstandinginformation and always make
them wait until tomorrow by coming back around to the beginning of
yourstory.
Leave them hanging at the end of your email. They will start to
anticipate your next email.
In fact they will probably be upset if you DONT send them the
next email.
Piece # 33 Remain Consistent With Delivery Time
Piece # 34 Check your spam score with your auto email
service.
An ideal spam score should be 0/8. according to
ActiveCampaign.com.
Piece # 35 Ask your subscribers to add your from address to
their addressbooks.
Putting a simple line of text in your email asking your
subscribers to add your from email address to theircontact list can
improve delivery rates in the future.
If they are using gmail, ask them to move your email from the
promotions (or spam) folder to their inboxfolder.
Piece # 36 Send a Split Campaign with different subject lines to
compare results.
Have a clear business objective: To be successful at anything
you need to know why you are doing it.
Piece # 37 Nurture your subscribers?
Companies that make nurturing their list a priority generate 50%
more sales from their leads at a33% reduction in cost.
HelpScout found that making time to nurture leads produced a 21%
increase open rate for their emailmarketing campaigns.
Thats why relationship marketing is fundamental to a winning
email campaign. To increase your email
https://youtu.be/bQ1xP3cdRTIhttp://www.jacklater.nethttp://www.activecampaign.com/help/how-to-improve-your-open-rate/http://mktgessentials.com/11-revenue-benefits-of-customer-relationship-marketing-online/http://www.helpscout.net/list-building/
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open rate, you must be committed to strengthening the rapport
between you and your email subscribers.You must nurture them:
share, communicate and connect with them as a true friend.
One of the most effective ways to nurture your leads is by
providing helpful, interesting and useful contentthat they can use
in their businesses.
More on Winning email subject lines:
Piece # 38 An email subject line with 4 15 characters gets the
best open rates,according to Unbounce.com!
Piece # 39 Short, descriptive subject lines work best!
Dont overcomplicate your email subject lines. Get straight to
the point and your subscribers willimmediately decide what action
to take.
I want to thank eloqua.com for the following acronym!
Piece # 40 Use these 5 key elements to C.U.R.V.E. your subject
line:
C = curiosity
U = urgency
R = relevancy
V = value
E = emotion
Curiosity: What are they missing out on if theydont click. Let
them know!
Urgency: Can you put and element of time here? If they dont act
by 12:00 pm, what will they missout on.
Relevancy: this is the #1 reason people subscribe to your list.
Is your subject line relevant to your body. Is your email relevant
to why the subscribed in the first place. If so, your open rate
will gradually improve.
Value: Relevant information must always be valuable and deliver
what you promised your recipients. Thesubject line is the most
effective place to show this.
Emotion: This is a major aspect of creating winning email
subject lines.
Research from Fuel Design shows that customers buy stuff based
on emotion 80% of the time.
Two examples:
Existing headline: Tips To Help Keep Your Taxes Organized All
Year Round
Fresh headline: 5 Smart Tips To Keep Your Taxes Organized
Easily
Why is the fresh headline better? The new subject line is
shorter and appeals to the readersvanity with the word smart.
If you want to see multiple examples of compelling subject
lines, check out my post called 27 Email
http://unbounce.com/email-marketing/perfect-subject-line/http://blog.eloqua.com/curve-email-2http://www.fueldesign.co.nz/website-design-blog/buying_decisions_are_only_20-percent_logic_and_80-percent_emotional
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Marketing Superstar Strategies!
Dear John, Hi John, or Hi,?
Piece # 41 Avoid using Dear in the subject line.
Mailchimp advises that you instead, use their given name, full
name or last name for effectivepersonalization.
Piece # 42 Ask open-ended questions!
In what area of Internet marketing do you need urgent help?
Can you tell me what youre struggling with in your startup
business?
Piece # 43 Timing is key:
Midweek emails (Tuesdays, Wednesdays, or even Thursday) gives
the best open rates. Personally, myemail open rates (and opt ins)
follow a bell shape curve. Its almost like clock work.
According to MarketingSerpa, the peak open times are between 8am
to 9am, 3pm to 4pm, and 8pm 9pm. Check out MarketingSerpas
infographic below:
http://www.workwithjacklater.com/27-email-marketing-super-star-strategies/http://blog.mailchimp.com/most-common-spam-filter-triggers/http://sherpablog.marketingsherpa.com/email-marketing/open-rates-by-time/
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Schedule emails to land in the inbox
no later than 1 hour before top open times.
Conclusion:
Now that you have the pieces of the puzzle, take action and put
thethem together? Only you can finish your puzzle!
Dont forget the following two acronyms:
Check out my related posts called: 27 Email Marketing Superstar
Strategies! Or How to IncreaseYour Email Open Rates.
If you are struggling to get leads on line, check out my free 8
Step Check List and Video WalkThrough to 30 50 leads per day!
Which puzzle piece was most helpful? Why?
What have you done to increase your own email open rates?
Please comment, like and share below!
To your success,
Jack Later
http://www.workwithjacklater.com/27-email-marketing-super-star-strategies/http://www.workwithjacklater.com/email-marketing-hack-that-can-help-increase-your-open-rate/http://www.jacklater.net
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PS
If you want exclusive access to the same system I use to make
money online, check out iPAS 2 here! It isthe best system I have
ever seen for earning a significant part time income on line! You
can try it out witha $7 trial membership here!
Check out my income proof below:
My results are not typical See our disclaimer at
www.income.jacklater.net
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- Jack Later\'s Step by Step Internet and Network Marketing
Training!How to Explode Your Email Open Rates:Are you up for the
challenge?There are 43 puzzle pieces!Lets look at the puzzle
pieces!Access iPAS 2 here!Piece # 1. Segment your listPiece #2.
FrequencyPiece # 3. VALUE:Piece # 4. Share Personal Stories:Piece #
5. Controversy:Piece #6 Remember words that set off the spam
alarm!What are the basics?Piece # 7. Avoid redPiece # 8. Avoid
using exclamation marks!Piece # 9. Avoid all uppercase letters in
your subject lines and e-mails.Piece # 10. Misleading subject
linesPiece # 11. Personalizing the subject linePiece # 12. Dont
link too much two or three links are ideal.Piece # 13. Include
Unsubscribe linksPiece # 14. Delete Unopened Subscribers email
addresses:Piece # 15. Delete Bounce Backs:More about Subject
lines:Piece # 17 Use Enticing Subject LinesPiece # 18 Keep the
subject lines in lower case lettersPiece # 19 Create an engaging,
casual, and personal subject line!Piece # 20 Test your subject
line.Piece # 21. Write As if you are talking to your best
friendPiece # 22 Write quality contentPiece # 23 The From line
should be a personal name, not a company name:Piece # 24 Dont make
your emails like a brochure! (we are not in the business of sending
junk mail)Piece # 25 Keepyour emails mobile friendly!Piece # 26
Create quality Content!Piece # 27 Offer something valuable in every
e-mail you send.What about List segmentation?Piece # 29 Limit List
sizes Segment when needed:Piece # 30Get Mobile OptimizedPiece #
31Offer Real Value ConsistentlyPiece # 32 Create A Soap Opera (a
never ending story)Piece # 33 Remain Consistent With Delivery
TimePiece # 34 Check your spam score with your auto email
service.Piece # 35 Ask your subscribers to add your from address to
their address books.Piece # 36 Send a Split Campaign with different
subject lines to compare results.Piece # 37 Nurture your
subscribers?More on Winning email subject lines:Piece # 38 Anemail
subject line with 4 15 characters gets the best open rates,
according to Unbounce.com!Piece # 39 Short, descriptive subject
lines work best!Piece # 40Use these5 key elements to C.U.R.V.E.
your subject line:Two examples:Dear John, Hi John, or Hi,?Piece #
41 Avoid using Dear in the subject line.Piece # 42Ask open-ended
questions!Piece # 43 Timing is key:Conclusion:Now that you have the
pieces of the puzzle, take action and put the themtogether? Only
you can finish your puzzle!Dont forget the following two
acronyms: