How to expand to Southeast Asia, according to ShopBack

Growth and Business Expansion in SEA

60%SG: Propensity for users to purchase online

at least once a month

Source: PwC Total Retail Survey 2016

ShopBack’s User (Sample Size: 2,000)

59%

23%

10%

9%

SG: Online Shopping Frequency of a ShopBacker

Everyday2-3 times per week2-3 times per monthOnce a month or less

SOUTHEAST ASIAIndonesia • Population: 255.5m

• Internet Users: 88.1m• Social Media Users: 79m• Mobile Connections:

318.5mMalaysia • Population: 30.8m

• Internet Users: 20.6m• Social Media Users: 18m• Mobile Connections: 41.9m

Singapore • Population: 5.54m • Internet Users: 4.65m• Social Media Users: 3.7m• Mobile Connections: 8.1m

Philippines • Population: 102.4m• Internet Users: 47.1m• Social Media Users: 48m• Mobile

Connections:114.6mSource: aseanup.com

OUR GOALTO ELEVATE ONLINE TRANSACTIONS ACROSS ASIA. OUR MISSIONTO BUILD A COMMUNITY OF SMARTER SHOPPERS.

OUR MISSION

1,300

ABOUT SHOPBACK

OUR PLATFORM

AND OVER 1,300 MORE…

OUR PARTNERS

HOW SHOPBACK WORKS

7.9M 230K 1.75MMONTHLY UPV FANBASE SUBSCRIBERS

650KMOBILE APP

OUR CUSTOMERSNEW!

OUR ACCOLADES

OUR GROWTH

IN LESS THAN 2 YEARS

ShopBack’s Growth and Business Expansion in SEA

SOUTHEAST ASIAIndonesia • Population: 255.5m

• Internet Users: 88.1m• Social Media Users: 79m• Mobile Connections:

318.5mMalaysia • Population: 30.8m

• Internet Users: 20.6m• Social Media Users: 18m• Mobile Connections: 41.9m

Singapore • Population: 5.54m • Internet Users: 4.65m• Social Media Users: 3.7m• Mobile Connections: 8.1m

Philippines • Population: 102.4m• Internet Users: 47.1m• Social Media Users: 48m• Mobile

Connections:114.6mSource: aseanup.com

WHAT THIS MEANS?

1. Fragmented Market = Different players in every region2. Cultural Differences = Understanding the local language

is key3. Basket Size and Repurchase Rate can Improve =

Market share of online sales still low vs. offline sales4. Different Consumer Stages = Budgeting becomes

complex

Problem: FRAGMENTED MARKET

Problem: CULTURAL SHOPPING DIFFERENCES

Problem: CULTURAL SHOPPING DIFFERENCES

Problem: BASKET SIZE, RR CAN IMPROVE

Problem: BASKET SIZE, RR CAN IMPROVE

Problem: DIFFERENT TOOLS AND CONSUMER STAGES


I pay $10,000 for an ad• 1,000,000 users see the ad

= $0.01 cost per impression

• 1,000 users click on the ad= $10 cost per click

• 1 user make a purchase= $10,000 cost per sale made

Activity PropensityGetting an order via Display Ads*

1 in 4,000,000

*Clearly not based on ShopBack’s numbers. We have a great digital team!

Shark Attack 1 in 3,748,067

Plane Crash 1 in 1,200,000

Struck by lightning 1 in 700,000


Solution 1: CONSTANT EDUCATION

Solution 1: CONSTANT EDUCATION

Solution 2 : UNDERSTAND YOUR CONSUMERS WITH THE HELP OF DATA!

DON’T COUNT THE THINGS YOU DO

DO THE THINGS THAT COUNT

- ZIG ZAGLAR

THANK YOU