How to engage with your audience through video

HOW TO ENGAGE WITH YOUR AUDIENCE THROUGH VIDEO

- Affluent consumers prefer video and search to other digital advertising formats. (E-Marketer)

THE POWER OF ONLINE VIDEO

-Visitors who view product videos are 85% more likely to buy than visitors who do not. (Econsultancy)

- Online video users are expected to double to 1.5 billion in 2016. (Cisco)

- 96% of online shoppers watch online video. (Cisco)

A brief history of online video until this point

1993 1996 20022000 2004 2005

Brands ARE Broadcasters

Video provides an emotional connection between brand and

consumer unmatched by any alternative format available.

Teething Issues of the ‘NEWBIE’ Online Broadcaster

Using a ‘David’ From the officeas the presenter of your video

Oh your based in an office?!...great

Don’t wear a uniform

Be objective

Be realistic

The Transparent Medium and Managing Trust

IDENTITYOF THE

TELEVISION VIEWER

VS.

IDENTITY OF THE ONLINE VIEWER

DON’T FIGHT MULTITASKING

Visuals are overrated

The emotional connection triumphs over

any cosmetic factors

that traditionally determine a videos

virality

WHAT WE CAN LEARN FROM ONLINE VIDEO SHARING IN 2013

THE

FACE OF CHANGING

ONLINEVIDEO