How to embrace the Online REVIEWlution

Prezentacja programu PowerPoint

How to embrace the online REVIEWlutionBen M Roberts@roberts_ben_m#SMCONF2016

Ben M RobertsWho am I?

@roberts_ben_m#SMCONF2016Marketing Strategist at Heinnie Haynes

Over 14200 Online Reviews

@roberts_ben_m

Ben-m-roberts.com

@roberts_ben_m#SMCONF2016THE PROPOSITIONANYONE CAN SAY ANYTHING ONLINE. HOWEVER, NOT EVERYONE CAN BACK UP THEIR CLAIMS. IF YOU ARE TRULY GOOD AT WHAT YOU DO, YOUR CUSTOMERS WILL BE ONE OF YOUR BIGGEST MARKETING ASSETS

This includes social media, third party review sites, blogs, forums . .. .you name it3

@roberts_ben_m#SMCONF2016What are reviews and why do they matter?

This includes social media, third party review sites, blogs, forums . .. .you name it4

@roberts_ben_m#SMCONF2016Where are these reviews found?

This includes social media, third party review sites, blogs, forums . .. .you name it5

@roberts_ben_m#SMCONF2016Why are reviews important?

This includes social media, third party review sites, blogs, forums . .. .you name it6

@roberts_ben_m#SMCONF2016How do you encourage and respond to reviews?

This includes social media, third party review sites, blogs, forums . .. .you name it7

@roberts_ben_m#SMCONF2016Where is the REVIEWlution heading?

This includes social media, third party review sites, blogs, forums . .. .you name it8

@roberts_ben_m#SMCONF2016What are reviews and why do they matter?

This includes social media, third party review sites, blogs, forums . .. .you name it9

@roberts_ben_m#SMCONF2016Reviews are more than just a 5 star rating and a few lines of text

This includes social media, third party review sites, blogs, forums . .. .you name it10

11Reviews feed the entire businessREVIEWS

@roberts_ben_m#SMCONF2016

Reviews are a process. A marketing tool, a feedback mechanism, a 11

@roberts_ben_m#SMCONF2016The Knowledge92% of consumers now read reviews Vs 88% in 2014

84% of people trust online reviews as much as a personal recommendation

This includes social media, third party review sites, blogs, forums . .. .you name it12

@roberts_ben_m#SMCONF2016In short, people trust other people not companies

This includes social media, third party review sites, blogs, forums . .. .you name it13

@roberts_ben_m#SMCONF2016You have a choice

This includes social media, third party review sites, blogs, forums . .. .you name it14

@roberts_ben_m#SMCONF2016

This includes social media, third party review sites, blogs, forums . .. .you name it15

@roberts_ben_m#SMCONF2016

This includes social media, third party review sites, blogs, forums . .. .you name it16

@roberts_ben_m#SMCONF2016Why are online reviews important?

This includes social media, third party review sites, blogs, forums . .. .you name it17

Only 9% of consumers never search for a company online@roberts_ben_m#SMCONF2016

This includes social media, third party review sites, blogs, forums . .. .you name it18

88% of online shoppers incorporate reviews into their purchase decision@roberts_ben_m#SMCONF2016

@roberts_ben_m#SMCONF2016

As well as increasing sales, reviews posted online have great SEO benefits@roberts_ben_m#SMCONF2016

@roberts_ben_m#SMCONF2016

Reviews provideFRESH CONTENT@roberts_ben_m#SMCONF2016

73% of consumers think that reviews older than 3 months are no longer relevant@roberts_ben_m#SMCONF2016

@roberts_ben_m#SMCONF2016

Where are all these reviews found?@roberts_ben_m#SMCONF2016

@roberts_ben_m#SMCONF2016Everywhere Social MediaThird Party Review SitesProduct PagesBlogsForumsSearch Engines

These can all feed into each other. They can be embedded, included and shared.

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@roberts_ben_m#SMCONF2016

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Location Example 3

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Social Posts can spread like wildfire, but generally have a much shorter burn time. Generally more emotion based than fact-based32

What about testimonial pages?NO, JUST NO@roberts_ben_m#SMCONF2016

Appear fake, no SEO benefits, no trust, no increase in sales, no feedback33

@roberts_ben_m#SMCONF2016

Appear fake, lesser SEO benefits, no trust, no increase in sales, no feedback34

How do you encourage and respond to online reviews?@roberts_ben_m#SMCONF2016

Its ok to ask!But, never bribe!@roberts_ben_m#SMCONF2016

Asking people for a specific rating or type of review devalues every single other review about your business/products @roberts_ben_m#SMCONF2016

@roberts_ben_m#SMCONF2016

@roberts_ben_m#SMCONF2016What were the results?May: 193 ReviewsJune: 213 ReviewsJuly: 211 ReviewsAugust: 275 ReviewsSeptember: 251 ReviewsOctober: 641 Reviews

155% INCREASE

Should you respond to all reviews?@roberts_ben_m#SMCONF2016

Respond to every single negative review!@roberts_ben_m#SMCONF2016

Be calm, be cool, be composed (3cs)Reply no more than twice publicallyTake conversation privately if possibleBe Human@roberts_ben_m#SMCONF2016

Where is the REVIEWlution headed?@roberts_ben_m#SMCONF2016

As online competition continues to grow, so too does the importance of standing out from the crowd@roberts_ben_m#SMCONF2016

There is no better method of obtaining unbiased, and consistent customer insights@roberts_ben_m#SMCONF2016

THANK YOU!

Now its time for you to join the REVIEWlution

ben-m-roberts.com

@roberts_ben_m#SMCONF2016