How to Easily Discover Great Visual Content... and Create Images Your Facebook Fans Crave!
Apr 15, 2017
How to Easily Discover Great Visual Content...and Create Images Your Facebook Fans Crave!
About Rebekah Radice
@RebekahRadice@PostPlanner#ViralWebinar
About Peg Fitzpatrick
@PegFitzpatrick#ViralWebinar
Housekeeping:✓ Don’t forget to use the hashtag #ViralWebinar
✓ Clear off your desk and shut down your tech
toys - you won’t want to miss a second of this
✓ Grab a pen and paper or your favorite note-
taking app and get ready to take notes
#ViralWebinar
What You’ll Learn:✓ How to quickly (and easily) discover great visual content
that your Facebook (and social media) audience will LOVE
✓ The key to creating images that stand out and get noticed in the Facebook Newsfeed
✓ How to design optimized images for your Facebook cover, profile and ads
✓ The most effective visual marketing strategies to attract relevant and genuine Facebook Fans
#ViralWebinar
Why Visual Content Matters
#ViralWebinar
The 3 P’s of Facebook Success
✓ Personal
✓ Purpose
✓ Promotion
#ViralWebinar
Where to Discover Great Visual Content
#ViralWebinar
Visual Marketing WOW Factor
✓ 95% of B2B buyers said that they prefer short, snackable content when making a decision
✓ The amount of video posted to Facebook from people and brands increased by 75% in 2014
✓ In a survey of 30,000 Facebook Pages, posts with photos received 87% of total interactions
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Your Facebook Newsfeed
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Look to Companies Creating Relevant Content
✓ Pages within your industry or niche
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Not sure who they are? How to find your competition!
#ViralWebinar
Use Facebook search to find similar pages
✓ Graph may be gone, but the benefits remain
→ Use Facebook Search Strings
― Pages liked by people who like [your page]
― Pages like by people who live in [your city] and like [your page]
#ViralWebinar
Use free tools to find pages based on keyword
✓ Use a FREE Tool:
→ http://www.intel-sw.com/blog/facebook-search/
#ViralWebinar
Use Facebook search to find similar pages
✓ Likealyzer lists Pages in your niche/topic
#ViralWebinar
What are they doing well?
#ViralWebinar
What type of content is resonating with their audience?
#ViralWebinar
How can you create something similar, but unique?
#ViralWebinar
Now keep up with them
✓ Create a folder in Post Planner to easily manage all content in one place
#ViralWebinar
Add URL of each competitor Facebook Page
✓ Add each Page to your Pages to Watch
#ViralWebinar
The Keys to Creating Images That Stand Out
✓ Stick to your brand
✓ Use a watermark
✓ Photos in a theme
#ViralWebinar
Study the Traits of Highly Shareable Content
✓ What makes a graphic go viral?
✓ What causes fans to stand up and take notice?
✓ How can you capture your own magic?
#ViralWebinar
Step 1 - Know the Traits of Highly Shareable Content
✓ Unique
#ViralWebinar
Traits of Highly Shareable Content✓ On Brand
#ViralWebinar
Traits of Highly Shareable Content✓ Correctly sized
#ViralWebinar
Traits of Highly Shareable Content✓ Includes a
Call to Action
#ViralWebinar
Traits of Highly Shareable Content✓ Motivates
and Inspires - relevant to audience
#ViralWebinar
Tools to Create Visual Content
#ViralWebinar
Tools to Create Visual Content
✓ Canva
#ViralWebinar
Tools to Create Visual Content✓ Relay
#ViralWebinar
Tools to Create Visual Content✓ Wordswag
#ViralWebinar
Tools to Create Visual Content✓ Over
#ViralWebinar
Tools to Create Visual Content
✓ Flipagram
#ViralWebinar
Tools to Create Visual Content
✓ Videos― Vine
― Periscope
― Meerkat
― Blab
― iMovie
― Cinematic
― Replay
― GIFs on Phhhoto
#ViralWebinar
Tools to Create Visual Content✓ Infographics
― Canva
― PiktoChart
― GoodLabs
#ViralWebinar
Tools to Create Visual Content✓ Find Affordable Photos
― Dollar Photo
― Freepik
― Morgue File
― Unsplash
#ViralWebinar
How to Know if You Can Use That Image Legally
#ViralWebinar
How to Tell Your Story Visually
✓ Share quotes from evergreen content
✓ Use client testimonials
✓ Promote an upcoming event
✓ Share your wisdom through tips and how-to’s
#ViralWebinar
Share quotes from evergreen content
#ViralWebinar
Use client testimonials or user-generated content
#ViralWebinar
Promote an upcoming event
#ViralWebinar
Share your wisdom through tips and how-to’s
#ViralWebinar
How to Attract the Right Fans with Visual Content
People LOVE eye-candy!
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Use your cover photo as a visual cue for your Call to Action Button
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Promote Your Culture
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Encourage Conversation
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Be consistent in your brand look and feel
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Promote, promote, promote!
― Cross-promote
― Use your list
― Newsletter
― Website
― Blog
#ViralWebinar
Get Started Today!
✓ With our *scientifically proven* Viral Content, you will triple your Likes, Shares, Follows and Clicks!
#ViralWebinar
Get Started Today!✓ Love annual for only $4 per month (normally $7). Pay $48 now
instead of $84.✓ Coupon: FLOVE4B
✓ bit.ly/viralwebinarfb
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THANK YOU!@PegFitzpatrick
www.pegfitzpatrick.com