How to Drive Engagement in a World of Content Overload

Content Marketing is a critical part of every best-in-class marketer’s strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?

This presentation reviews ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You’ll learn how ExactTarget set themselves apart from their competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video rich marketing strategy.

This presentation will cover:
* Content overload and what that means for you and your customers
* How to break through the noise with meaningful content that engages and converts customers
* Tons of real world examples for every industry on what content is working for them and why
* How video improved ExactTarget’s website visitor engagement with brands and products and reduced page bounce rates by 12%

You can view the ExactTarget video case study here: http://go.brightcove.com/bc-exacttarget-lp-b