How To Dominate Your Service Areas on the Web: How to get more leads, reviews, and customers!

Dominate Your Service Areas on the Web How to get more leads, reviews, and customers!

06/25/2015

Poll - Let’s Get to Know You

How many areas does your business serve?

A.1B.2-5

C.6-10D.10+

How Does Someone Find You?

What We Will Cover

How to establish local visibility in the following 4 areas of your online presence:

• Website and Content• Online Directories• Social Media• Mobile

Website and

Content

Google is a Library

Your Website is a Book

Your Pages are Landing Pages

Landing PagesLanding Pages

Your Website

Words are Content

Update Frequently!

Your Website

Your Website

• Not all websites are created equal!• What makes a good website, visually?

What Do You Provide?

“Quality you can trust… From North America’s

Largest Roofing Manufacturer!™”

How Can They Reach You?

Where’s Your Business?

When Can They Call?

“I’m at work… I don’t want to call.”

How Were You

Found?

What are Keywords?

• Keywords - the most common words typed into Google to search for you

• Be specific according to your location! (San Francisco vs. California)

But I Serve More Areas?

• Will it limit people to think I only do service in that area?

• No ZIP codes!

Online Directorie

s

Google My Business

• Google My Business page

• Google account is mandatory

• Get at least 2 reviews!

Maps

Speaking of Reviews…

Check Your Listings!

http://www.surefiresocial.com/dominate-surescan

Social Media

Absolute Minimum

• Facebook Business Page• People can visit and leave reviews• Find more information about your

company

Absolute Minimum

Geo-Targeting

Credit: Kevin Alansky, SocialRadar

Pinterest

Place Pins

http://www.poweredbysearch.com/pinterest-launches-place-pins-local-seo-secret/

Pinterest

Place Pins

http://www.poweredbysearch.com/pinterest-launches-place-pins-local-seo-secret/

Poll Time!

How do you use your mobile device for business?

A. Phone Calls + GPSB. Phone Calls + GPS + Social Media

C.Phone Calls + GPS + Social Media + Reviews

Mobile

Location-Based Notifications

Nearby Businesses

Your Website… Again

• Your website should be mobile-friendly

Your Website Needs Location Information

• Microdata: nests metadata within a website

• Schema: a type of microdata used to interpret things on your site

• Geo-targeted Content: location specific and tagged content

GeoJuice

http://www.surefiresocial.com/dominate-geojuice

Which one are you?

You don’t have a physical location

-or-

You have a physical location but need a way to target others outside your service

areas

Example

Did I Help?

Do you know what to do now?

A.Yes B. Not Really

Until Next Time

Lets continue the conversation?

A.Sure B. I’m good

Questions?

SureScanhttp://www.surefiresocial.com/dominate-surescan

GeoJuicehttp://www.surefiresocial.com/dominate-geojuice

/SurefireSocial @surefiresocial

Surefiresocial.com