How to do great social creative in a low bandwidth world

Date

@seth

introducing... MySpace Social Interaction Ads !"#$%$&'()'*"+,-./$&,-0+"/

7

8

Some Creative Rules

1 /

Reverse the porn principle

Create content to be shared, not consumed

2 /

Make it easy to

pass along.

3 /

Ask interesting questions,

dont make statements

4 /

Allow your message

to adapt to its environment.

5/

Focus on accuracy, not precision.

01 / Reverse the Porn Principle

02 / Make it easy to pass along

03 / Ask questions

04 / Allow your message to be adapted to its environment

05 / Focus on accuracy not precision

5 rules to great social creative

Better for Users

No more lonely ads.People are more

interesting than things.

Case Study: Self Service Twitter Ads