How to Develop a Content Marketing Rhythm: A Guide For Creating Consistently Great Content

RHYTHMHOW TO DEVELOP

CONTENT MARKETING

Based on an article that originally appeared on my site.

CONSISTENCY IS KEY WHEN IT COMES TO CONTENT…

“80% of success is just showing up.

–Woody Allen

“

MISS A BEAT?HOW DO YOU MAKE SURE YOU DON’T

IDEAL RHYTHM

FIND YOUR Step 1.

BASELINE RHYTHMSTART BY STICKING WITH A

BASELINE CONTENT RHYTHM

1 7 30 4 2 1Daily Weekly Monthly Quarterly Bi-annually Annually

Social Posts Blog Posts In-Depth Articles

Long-form Content

Web-cast, print publication

Big Event or “Big-Idea” content

THEN BUILD THE TEMPOUNTIL YOU FIND THE

PERFECT RHYTHM

BUILDING TEMPO INCREMENTALLY WILL HELP YOU IDENTIFY YOUR

value

effort

IDEAL RHYTHM

BUFFER ZONE

CREATE A Step 2.

MISS THEIR DEADLINESEVEN THE BEST TEAMS SOMETIMES

“I love deadlines. I love the whooshing sound they make as they go by.

–Douglas Adams

“

CONTENT BUFFER ZONEGIVE YOURSELF ROOM FOR ERROR BY MAKING A

GIVE YOURSELF TWO WEEKS WORTH OF BUFFER CONTENT

BUFFER-ZONE

AHEAD OF THE CURVE?GREAT, BUT HOW DO I STAY

CREATE A CONTENT “PIGGY-BANK”

CONTENT PIGGY BANK?WHAT THE HECK IS A

CONTRIBUTE TO THEM INCREMENTALLY

IT’S A CENTRALIZED PLACE TO STORE EVERGREEN TOPIC IDEAS AND

GREAT TOOLS FOR CONTENT PIGGY BANKS ARE

Google Sheets Pinterest

PEAK PERIODS

INTENSIFY DURING Step 3.

90% OF THE YEAR…YOUR RHYTHM MIGHT BE PERFECT FOR ABOUT

AUDIENCE INTEREST PEAKS…BUT EVERY INDUSTRY HAS THOSE TIMES WHEN

THIS PEAK MIGHT LOOK VERY DIFFERENT FOR DIFFERENT AUDIENCES

everyone else

your audience

TAKE ADVANTAGE OF THE INCREASED ATTENTION

PLAN FOR THESE PEAKS SO YOU’RE PREPARED TO

PLANNING IS THE MOST IMPORTANT THING!!

WHEN IT COMES TO SUSTAINABLE CONTENT RHYTHM

“Before you [even start to] think specific content and distribution, get your content engine into place.

Having the people, process and technology in place first will really help you to maintain a

long term content effort.

–Deirdre Breakenridge

“CEO of Pure Performance Communications and Adjunct Professor at NYU

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THANKS FOR READING!KEEP IN TOUCH!