How to Deploy Social Networks for Customer Engagement

European Innovation Academy - Nice

How to

DEPLOY Social Networks

for Customer Engagement


Sophie Gironi Head of Comms

Gandi

@sophiegironi

Julie Cros Co-Founder

Post Planner

@livejulie


Technology changed

our

LIVES


I want it

HERE & I want it

NOW


Everyone is a media



What does

SPEED changes

for

business


New needs



new business models


ENLARGE your

Tribe(s)


Stay in contact is easy


New relationship types


Social image construction through purchase


What do

TRIBES changes

for

business



Why should your

cOMPANY be

ACTIVE on

SOCIAL MEDIA

DEVELOP BRAND IMAGE

ENLARGE YOUR AUDIENCE

CONTROL YOUR MESSAGE

STIMULATE CO-CREATION

STIMULATE PARTICIPATION

CONVERT IRL

VALUE CUSTOMERS


How to

DEPLOY Social Networks

for Customer Engagement


LISTEN to

your ECOSYSTEM





THINK about your

STRATEGY


Which

CONTENT for

which

RESULT

BTOB INFORM, DISCUSS,

EDUCATE & CONVINCE

BTOC INFORM, DISCUSS,

ENTERTAIN & TELL A STORY

BTOB & BTOC DEFINE KPIs


Which

PLATFORM for

which

AUDIENCE


HOW?


GET the

sh*t DONE


STEP 1 SET UP

PLATFORMS


STEP 2 SET UP TOOLS


STEP 3 START

PUBLISHING


STEP 4 MEASURE

& START AGAIN


Thanks for

LISTENING

How to Deploy Social Networks for Customer Engagement

Marketing