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Build my Lean Canvas Guidelines for a collaborative session
24

How to crowdsource multiple lean canvas in 90 minutes

May 09, 2015

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This presentation was used during the 3rd Lean Startup meetup in Lille, France. We helped an entrepreneur to discover Lean Startup and Lean Canvas throughout a collaborative session where we created multiple Business models for her product.

More info about Lean Startup in Lille : http://www.meetup.com/Lean-Startup-Lille
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Page 1: How to crowdsource multiple lean canvas in 90 minutes

Build myLean Canvas

Guidelines for a collaborative session

Page 2: How to crowdsource multiple lean canvas in 90 minutes

Lean Startup

Customer Development +

Agile Product Developement+

Lean

Page 3: How to crowdsource multiple lean canvas in 90 minutes

Lean

value performance and continuous improvement by reducing waste on the product line.

Page 4: How to crowdsource multiple lean canvas in 90 minutes

When building a Startup, what is the production line ?

Page 5: How to crowdsource multiple lean canvas in 90 minutes

A startup’s production line is assembling a

Business Model That Works

Page 6: How to crowdsource multiple lean canvas in 90 minutes

Now where do we start ?

Page 7: How to crowdsource multiple lean canvas in 90 minutes

Problem

Existing Alternatives

Solution Unique Value Proposition

High-Level Concept

Unique Value Proposition

High-Level Concept

Unfair Advantage Customer Segments

Early Adopters

Problem

Existing Alternatives

Key Metrics

Unique Value Proposition

High-Level Concept

Unique Value Proposition

High-Level Concept

Channels

Customer Segments

Early Adopters

Cost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams

1/ Create a Canvas

Page 8: How to crowdsource multiple lean canvas in 90 minutes

2/ Fill the canvas

Page 9: How to crowdsource multiple lean canvas in 90 minutes

Problem

Existing Alternatives

Solution Unique Value Proposition

High-Level Concept

Unique Value Proposition

High-Level Concept

Unfair Advantage

Customer Segments

Early Adopters

Problem

Existing Alternatives

Key Metrics

Unique Value Proposition

High-Level Concept

Unique Value Proposition

High-Level Concept

Channels

Customer Segments

Early AdoptersCost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams

2/ Explore variations

Problem

Existing Alternatives

Solution Unique Value Proposition

High-Level Concept

Unique Value Proposition

High-Level Concept

Unfair Advantage

Customer Segments

Early Adopters

Problem

Existing Alternatives

Key Metrics

Unique Value Proposition

High-Level Concept

Unique Value Proposition

High-Level Concept

Channels

Customer Segments

Early AdoptersCost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams

Problem

Existing Alternatives

Solution Unique Value Proposition

High-Level Concept

Unique Value Proposition

High-Level Concept

Unfair Advantage

Customer Segments

Early Adopters

Problem

Existing Alternatives

Key Metrics

Unique Value Proposition

High-Level Concept

Unique Value Proposition

High-Level Concept

Channels

Customer Segments

Early AdoptersCost StructureCost StructureCost Structure Revenue StreamsRevenue StreamsRevenue Streams

1

23

Page 10: How to crowdsource multiple lean canvas in 90 minutes

How to make this collaborative ?

Page 11: How to crowdsource multiple lean canvas in 90 minutes

Recipe :

- 1 entrepreneur willing to improve, - many participants willing to help, - 1 lean startup practioner to lead the experiment, - 1 time keeper, - food,

90 minutes

Page 12: How to crowdsource multiple lean canvas in 90 minutes

Lean Startup practioner explain the theory0- assumptions vs certainty- at this stage, everything is hypothesis, - write down what’s in your head, - don’t restrain yourself : whatever you’ll write is not right anyway, as not validated.

15 minutes :

Page 13: How to crowdsource multiple lean canvas in 90 minutes

Entrepreneur explains her product1- not business model (as we are going to build it)

5 minutes :

Page 14: How to crowdsource multiple lean canvas in 90 minutes

People propose a canevas based on their understanding of the product2 - step by step, lead by an experienced lean practioner- required : A3 Lean Canevas + sticky notes

20 minutes :

Page 15: How to crowdsource multiple lean canvas in 90 minutes

2 volunteers propose their canvas- entrepreneur takes notes in silence and modify its canvas- no interruption

3

2 x 10 minutes :

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4 Entrepreneur presents its updated Canvas

5 minutes :

Page 17: How to crowdsource multiple lean canvas in 90 minutes

5 People challenge the entrepreneur - no suggestions but questions- open discussion

20 minutes :

Page 18: How to crowdsource multiple lean canvas in 90 minutes

Who am I ?@ssacard

Page 19: How to crowdsource multiple lean canvas in 90 minutes

Startup dev & technical PM

From 5 to 450 people. 5 pivots.

(1999-2004)

Page 20: How to crowdsource multiple lean canvas in 90 minutes

Product Development Manager

(2005-2007)

Learnt what «scaling» really means.

Page 21: How to crowdsource multiple lean canvas in 90 minutes

Startup co-founder

(2008-2011)

Both failed quite quickly. I know why.

Page 22: How to crowdsource multiple lean canvas in 90 minutes

Mentor

(2013)

I try to help others to notdo the same mistakes I’ve done.

Page 23: How to crowdsource multiple lean canvas in 90 minutes

LSM Paris alumniLean Startup practioner

Lean Startup coach

Lean Startup Meetup (Lille)Lean Startup Dojo (Lille)