How to Create User Personas by HyenaLabs

8/8/2019 How to Create User Personas by HyenaLabs

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© HyenaLabs.com, 09

COB User Personas

July , 2009




Personas

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You are not your user!Using personas to guide

your web design




For whom you are building?

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Why Personas

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• A persona is a fictional person who represents a major user group for your site.

• Benefits: – Users' goals and needs become a common point of focus for the team.

– User centred design can be produced.

– Design efforts can be prioritized based on the personas.

– Disagreements over design decisions can be sorted out by referring back to thepersonas.

– Designs can be constantly evaluated against the personas, getting better designsinto usability testing.

• Companies like Ford Motor Company, Microsoft, and Staples develop and usepersonas and they report many benefits from doing so, including: – a better understanding of customers

– shorter design cycles

– improved product quality




List of user personas

Student

Professor

High Priority

Alumni

Parent

Medium Priority

Low Priority

Business owner




HIGH PRIORITY PERSONAS

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Student: keep me informed!

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General Description

Goals Features/Needs

User Tasks Scenarios

• Search for available books in the book store• Enrol for a athletics & other department activities• Actively participate in the online communities• Registration for courses in the academic years

1. Enters the url in the browser. Logs in with herpersonal ID.

2. Checks the latest updates & news, comes acrossa new personality development course offered bycampus life department

3. She enrols herself in the program by clicking on theenrol button with ease.

Shawn is the second year student of Science stream. Shecame from Italy to pursue higher studies in COB. She is 22years of age.

Shawn love’s athletics & she is the captain of the women’s

athletics team. She has participated in NCCA play &reached the finals.

• Find the course electives for each new sessions.• Track the team sports performance in the tournaments• Stay up to date with the happenings in the university• Make a carrier as a scientist

• Discussion forum to post questions & get their answersvia online communities• Up to date information on the recent happenings.• Easy usage of book store and track learning needs• Access to all departments with easy navigation &information upfront.

High priority

Age: 22 yearsOccupation: Student




Student personas

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Christy Gonzola(Undergraduate Student- Molecular & CellBiology)

Andy Wright(Graduate Student -Information Studies)

Ashley Myles(UndergraduateStudent - Acheology)

Shaina Wiseman(Graduate Student -Land Development)




Professor: connected with the students !

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General Description



• Provide counselling sessions to new students• Active participation in the research department• Uploads the new courses & material for the students• Conduct regular science quiz competitions for thestudents

Jack is the faculty for physics, he teaches fresher's & thesecond year students at COB. He used to teach in universityof CUBA before joining COB. He is married with 1 kid. He isfairly comfortable with computers.

He supports the usage of technology to make the lecture’s

more illustrative & interesting. He uses videos todemonstrate some key points to his students.

• To be respected by the students, other faculty & thedean of the college.• Create new course materials online• Publish the notes & presentation online to help thestudents

• Create his profile on the web site & participate indiscussion forums.• Get the latest updates & policy news in the university• Post his blog on the college site to express his views

High priority

Age: 40 yearsOccupation: Professor of physics

1. Logins the application with his credentials.2. Enters the new course details for the coming

academic years & the suggested books andreference materials.

3. Uploads the study materials4. Goes to the discussion forum section & answers

the physics queries raised by students.




Professor/faculty personas

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Ahmad Yousef

(Faculty - Tenure-track History)

GeorgeMcFadden

(Online Instructor- Journalism)

Catalina De Silva(Faculty - GSI Managerin Spanish)

Sergio Rossi(Graduate TeachingAssistant - UrbanAffairs & Planning)

Stacey Pearson(Graduate TeachingAssistant - Biochemistry)

Henry Sibley

(Longtime Faculty -Chemistry)

George McFadden

(Online Instructor -Journalism)

Robin McCoy(Faculty - Business School)




MEDIUM PRIORITY PERSONAS

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Alumni: I am connected to COB

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General Description



• Register for alumni events• Donate to COB• Post new job opportunities

1. Login the web application2. Go to the recruitment section3. Upload the details about a new job opportunities

Marco is working as a engineer in GE Atlanta. He is agraduate student of COB of 2003 batch. He is single, liveswith his parents in Atlanta. He is a tech savvy guy, who lovesto use black berry to communicate.

He is an active donor to COB trust, he even helps inplacement of students in his organization.

• Take the career to the next level• Contribute to the development of COB• Help the passing out students secure new jobs in thecorporate world.

• Create his profile & search other classmates• Download the COB magazine• Registration of alumni events• Donate with earmarks & tracking• Post new recruitment opportunities• Search old professors & contact them

High priority

Age: 35 yearsOccupation: Engineer at GE




Alumni personas

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James Gordon

(Software engineer)

Samara Jennifer

(Writer)

Mark K

(Biotech Engineer)

Danny jude

(Site manger)

Nancy timoy

(Primary teacher)

Jerry Mohan

(Social worker)

Sarah Kim

(Student counselor)

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Parents: where is my child studying?

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General Description



• Find information about COB 1. Opens the COB website2. Surfs the website & learn more about COB.

Monica & Kris are a small business owner in the locality.Their two daughters are studying in COB. They are averagecomputer users, they have internet connections at home.

Most of the time they spend in vacations as the business isdoing well. They want their daughters to get the besteducation & help hand in managing the business.

• Provide a good education to their daughters.• Spend quality time with their children

• Information about the COB• Online donations to the college trusts• Registration for active participation in some social causes

High priority

Age: Monica 45 years &Kris 51 years

Occupation: Business owner




Parent personas

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Mark Krsit & Jeena

(Parent of Michael Kristi)

Robin herald & Koyna

(Parent of Swetlana)

Jachob & Maira

(Parent of Mary & Jonna)




LOW PRIORITY PERSONAS

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Businessman: my business promotion

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General Description



• Make donations• Advertise his companies products on the COBwebsite

1. Opens the COB website2. Sees the latest development in COB3. Writes a check & sends an e-mail to the COB

department to collect it from his office.

Eric is the CEO of a mid-size company in Bahamas. He hasdone MBA in Finance. He receives reports from variousmanagement systems, subordinates, and secretary asemail/ prints.

Eric is mostly busy, he delegates his work to his secretary

• Develop the business globally• Create a good image in the society by donations &philanthropic work.

• Details to make a donation.• The recent development in the COB• Add space on the website for company promotions.

High priority

Age: 37 yearsOccupation: CEO at JKL works




Businessman personas

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Justin Patrik

(Civil contractor)

Mahood Kazi

(Electronics shop owner)

Daniel Rostanava

(Consulting firm CIO)




Thank you

• Thank you

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How to Create User Personas by HyenaLabs

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