WWW.TWIRLINGTIGERMEDIA.COM HOW TO CREATE ORIGINAL, UNIQUE AND USEFUL CONTENT TO INCREASE AUDIENCE ENGAGEMENT
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W W W . T W I R L I N G T I G E R M E D I A . C O M
HOW TO CREATE ORIGINAL, UNIQUE AND USEFUL CONTENT TO
INCREASE AUDIENCE ENGAGEMENT
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STEP 1
CREATE HONEST CONTENT
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YOU NEED AJOURNALIST,
NOT A COPYWRITER.
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AUDIENCES DEMAND UNIQUE AND USEFUL CONTENT. JOURNALISTS CAN DELIVER.
Journalists are seasoned interviewers trained to ask the right questions and enough of them to accurately
reflect a brand’s goods and services in an authentic way.
UNLEASH STRONG
IDEAS
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HERE’S HOW A JOURNALIST WILL ENGAGE AUDIENCES WITH YOUR BRAND• Create relevant and authentic experiences through
honest storytelling
• Find and develop a story with an angle that resonates with the needs of the audience
• Support the story with facts
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WE’RE IN THE AGE OF VISUAL CULTURE
Content with relevant images gets 94% more views than content without relevant images.*
©ALL IMAGES TWIRLING TIGER PRESS INC.
PICTURE THIS!
*SO
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90% of information transmitted to the brain is visual, and visuals are processed
60,000x faster in the brain than text.**SOURCES: 3M CORPORATION AND ZABISCO
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65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.*WHEN UTILIZING VISUALS, BE SURE TO:
• Create a consistent look and feel for your brand
• Articulate your brand’s personality and form a meaningful connection with your audience through imagery *S
OU
RCE:
CM
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“Ultimately, the best content marketing overlays engaging storytelling
with a strong content foundation; concise and insightful prose; and
the use of creative design aspects.”—PATRICK QUINN, chief content officer, PQ Media
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0
50
100
150
200
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US$
Bill
ions
2014 2019
$313.42Billion
$144.81Billion
Content marketing will be a $300 billion industry by 2019
*Global projection. Includes amount brands spend in-house and oncontractors for content marketing
Source: PQ Media Infographic: Twirling Tiger Media
COMPANIES ARE COMPETING FOR YOUR AUDIENCE’S ATTENTION THROUGH CONTENT MARKETING
You’re going to need lots of relevant and authentic content to promote your brand.
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8FUNCTIONS OF CONTENT
1. Acquire new customers/members
2. Increase brand relevance/influence
3. Increase brand engagement
4. Improve brand perception
5. Improve brand awareness
6. Establish brand as thought leader
7. Move people along sales funnel
8. Increase loyalty
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TWIRLINGTIGER mediacreators of content you can sink your teeth into
ABOUT TWIRLING TIGER MEDIA
W e create relevant and valuable content that engages and nurtures your target audience and puts you center stage as a solution to their challenges. Your brand’s reputation
gains visibility through our first-rate content solutions. From concept to deliverables, we are your one-source content solution.
CONTACT MAUREEN TODAY AT [email protected]
Read how Tigers think, work and play at http://twirlingtigermedia.com/tiger-tales/
WE’RE CREATORS
OF CONTENT YOU CAN SINK YOUR TEETH
INTO
All images ©Twirling Tiger Press Inc.
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