How to Create Listings that Get More Conversions

How to Create Listings that Get More Conversions

Kyle Paice Director of Marketing

We do lots of research.

5 Keys to More Leads

1. Publish where renters search. 2. Give renters the info they want. 3. Publish at the right time. 4. Make yourself accessible. 5. Manage your online reputation.

1. Put your listings where renters will be searching for them.

Many professionals

(Probably most of you do, too.)

rely on Craigslist for leads.

“Law enforcement officials say it’s a hot new scam. It starts with

a Craigslist apartment ad.

And if you’re a target, you could lose thousands of dollars.”

–ABC News, New York

46% said: “No.”

“Do you think listings on Craigslist are more trustworthy than those on

other sites?”

2-3 Listing Sites

Your Ad

Even Better:"Get yourself a website.

Business websites are more credible than Craigslist.

With website Without

63% 37%

What Renters Think

2. In your listings, give them the information they’re looking for.

10 seconds

What Are They Looking For? 39%

52% 54%

60%

Pictures Square footage

Floor plan Date available

Websites with Missing Features

21%

65%

70%

98%

Property Pictures

Square Footage

Availability Date

Floor Plans

Well-written ads: Proper Grammar

Correct Capitalization Shorter Titles

21% All Caps 7% Grammatical errors

72% Agreed

Apartment ad as an indication of professionalism

40%

19.20%

16.70%

14.20%

10%

Honesty

Access to Apartments

Commission

Inventory Knowledge

Local Knowledge

Quality that Matters Most

3. Publish your listings at the times most likely to generate a reply.

4. Make yourself easily accessible through the channels renters prefer to use.

5. Make sure you’re managing your online reputation.

Jane Doe ABC Realty

perform an "online search

deciding to work with you.

before

83%

Choose a different agent at a different agency

57%

73% 75%

Other listing sites

Layout

Maps

Date avail.

Sq. Feet

Rental website

5 Keys to More Leads

1. Publish where renters search. 2. Give renters the info they want. 3. Publish at the right time. 4. Make yourself accessible. 5. Manage your online reputation.

What Next? Our Free Marketing Guides: rentjuice.com/rental-marketing-resources Our Rental Marketing Blog: blog.rentjuice.com For a Free Demo of our Rental Marketing Software: www.rentjuice.com Follow us: Twitter.com/rentjuice Facebook.com/rentjuice