HOW TO CREATE & MONETIZE COMPELLING VIDEO CONTENT Make videos that generate results and revenue! Mari Smith Premier Facebook Marketing Expert brought to you by Cyndi @ Animoto Make great videos easily
HOW TO CREATE & MONETIZE COMPELLING
VIDEO CONTENT Make videos that generate results and revenue!
Mari SmithPremier Facebook Marketing Expert
brought to you by
Cyndi @ AnimotoMake great videos easily
2@MariSmith @Animoto
The #1 reason marketers struggle to create video content is…
…a lack of time or resources!
Marketers’ top challenge?
3@MariSmith @Animoto
43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. ~Buffer
The challenge with video
…but first!!
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“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.”~Mark Zuckerberg, Jan. 2018
“Over the next three years, the biggest trend in our products will be the growth of video.”~Mark Zuckerberg, Nov. 2017
Facebook is still focused on a video firststrategy
ACTIVE engagement vs. passive
Facebook news feed algorithm changes
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What content is favored now?
Personal posts from friends and family
Includes sharing Page posts!
Content that sparks conversation & meaningful
interactions between people — includes news article
or video prompting lots of discussion
Shows from the Watch platform
Video and especially Live that generates authentic
engagement
Users are 6x more likely to comment on Facebook Live
videos compared to regular videos
7@MariSmith @Animoto
Social video generates 1200% more shares than text and images
combined.
~Brightcove
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THUMB-stopping!!!!
Craft for MAXIMUM SHARES“OMG, I must share this! Now!”
Ideally:Educational
Inspirational
Entertaining
Mari’s #1 Content Creation Tip
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Example: Peanut Blossom
The results:
1.4 million views
13.5K shares
42K reactions
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How to create share-worthy videos
Educate and inspire
Listen to your audience
Create timely contentLeverage holidays or industry news
Try square videos78% bigger in news feed!
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Example: Click N’ Curl
The results:
48% increase in sales
17% increase in website visits
78 shares,136 reactions, 18 comments
12@MariSmith @Animoto
How to create share-worthy videos
Demonstrate your expertise
Establish your brand as a subject matter expert
What do you know better than anyone else?
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Example: We Are Wildness
The results:
5K+ FB group members
195 shares (1K+ shares overall), 519 reactions, 19 comments
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Use videos in Facebook Groups
Form connections around accountability
Drive engagement by including a clear call-to-action (CTA)
Leverage stock assets
Visit animotostock.smugmug.com
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Example: Nest Homeware
The results:
4X weekly average sales
500+ link clicks to website
8% increase in page likes
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How do you create effective video ads?
Be concise
Test to find what works
Set aside budget
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Use video & images native to mobile:
Square
CanvasStories
CarouselUp to 10 images/videos
Facebook Ads: optimize for mobile
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Develop short-form, ‘snackable’ content. ~Sheryl SandbergFB Q2 2017 Earnings Call
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Video ads have an average CTR of 1.84%, the highest click-through rate of all digital ad formats. ~Business Insider
20@MariSmith @Animoto
Save inspirational videos on Facebook and Instagram
3 Pro Tips to save you time
Proactively collect a repository of assets
Take lots of photos and videos all year
Remember to record videos too!
Practice video creation regularly
Try practicing on your personal profile
21@MariSmith @Animoto
Stock assets
Animoto, Pixabay, Pexel
Helpful video creation resources
Social media calendar
Timeliness on social media is key!
Leverage community feedback
Join our Facebook Group:
Animoto Social Video Marketing
Community
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Create videos that spark conversation!
Craft videos for maximum shares!
Use video to engage groups
Optimize for mobile formats
Amplify reach with video ads
Practice and continue learning!
Key takeaways
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Animoto – live demo!Create a compelling video from start to finish
in 10 minutes