IT STRATEGY Your Company IT STRATEGY This presentation outlines the steps required to produce a Technology enabled Business Strategy which will support your business goals to further Your Company’s successes into the future in this Digital age. Your Company Logo
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How to create a Technology & Digital Enabled Business Strategy
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IT STRATEGY
Your Company
IT STRATEGY
This presentation outlines the steps required to produce a Technology enabled Business Strategy which will support your business goals to further Your Company’s successes into the future in this Digital age.
Your Company Logo
Background information Summary Current Environment & Assumptions Risks & Considerations Conclusion
• Over 25 years of international experience and a reputation as a highly valued strategic partner
• Worked with organisations including: AXA, Citibank, Deutsche Bank, KPMG, University of Cambridge, IT Global (UK) and Starbucks
Personal information
IT STRATEGY Who are we?
Who are we We make X and Y. With these products, our community of customers achieve amazing things. We are based in Berlin with offices located all around the globe and our company is run by its founders – Burt and Ernie – who established Your Company in 1999.
What do we produce/offer? We produce and distribute production and performance applications as well as a collection of related tools and sample libraries. Our customers purchase, download and authorise our products from our Website. We also have a very strong global presence in educational institutions and universities and launched a Certification Program in 2005 to licence certified trainers.
IT STRATEGY What is it?
Evolution of Technology / IT
• Technology no longer refers to hardware like calculators that replaced slide rules or PCs or servers – it is service oriented
• We are now in the Digital era where technology is no longer a separate component to business, it is integrated into every part of business, from Finance to Marketing to HR and not just Operations
• Technology is no longer just a cost centre, it needs to provide a ROI just like Marketing
Technology Enabled Business Strategy
• Technology is now a part of the Business Strategy
• No separate IT Strategy
• Technology enabled Business Strategy
Your Company
• Transition from REACTIVE, startup mentality
• PROACTIVE, supporting a dynamic and innovative strategy and business
• IT needs to work with Sales, Marketing & HR not just Operations
• Responsiveness, flexibility, scalability, capacity to meet business demands
IT STRATEGY Considerations
Considerations
Based on the identified risks, some considerations might be:
• Disaster Recovery Plan leading to a Business Continuity Plan (DRP/BCP)
• Standard Operating Environment (SOE)
• Rolling refresh program for hardware/software linked to financial depreciation of assets
• Upgraded ITSM framework and system to analyse IT SLAs, introduce Change Management, reduce support requirements, identify issues and manage assets
• Implementation of an Enterprise Resource Planning (ERP) system to integrate and streamline business processes from financials to CRM to e-commerce to logistics and asset management
Startup, Reactive
• Startup mentality which has lead to REACTIVE technology
• Organically grown technology environment that has high costs in terms of time and support
• Inflexible, unscalable
• Generally only communication between IT and the business when there is a problem
Dynamic, Responsive, Innovative
• PROACTIVE technology supporting a dynamic, responsive and innovative company
• Seamless, frequent communication and continual collaboration with all of the business – Sales, Marketing and HR – not just Operations
• Bringing ideas to and empowering the business to support business growth and reach new customers and markets
IT STRATEGY Objective
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
• Define Business Strategy
• Identify Competition
• Understand current business & technology environment
• Understand current & emerging technology
• Identify Business Risks & Issues created and solved by technology
• Develop solutions to take us where we want to go
• Define Technology Enabled Business Strategy
IT STRATEGY Steps
Communication, communication, communication
Technology (IT)
Sales Marketing
Operations Finance &
Administration
IT STRATEGY Conclusion
In conclusion we need to:
• Define and understand the current Business Strategy
• Understand our current environment
• Understand current and emerging technology
• Establish communications between IT and both the business and our customers
• Recognise that there is no such thing as an IT Strategy – we want to create a Technology enabled Business Strategy that defines Business Objectives and incorporates all areas of the business including Finance, Sales, Marketing, HR and Operations