How To Create A Media Kit

How to create a media kit

Image Management Made Simple

The first step in getting better publicity from the media

It’s a collection of news, background information

about your company or organization, and other

branded materials to be distributed to the media

to generate interest and buzz about an upcoming

product, service, or event.

What is a media kit?

How does it help me?

• Give media something to write about

• Grab attention of busy people in the media industry

• Give the media information and images to represent your

company accurately

What is inside a media kit?

Backgrounder

Fact Sheet

A quick read through of...

• What you do

• How you are different

• Key contact information

News

Let the press know what is new and exciting from your company and why people should hear about it.

Bios

Provide brief bios for your company leaders. Any information that will help people relate to your leaders. This can include...

• Business experience

• Accomplishments

• Awards

• Quotes

Images

Make sure to provide strong, branded images to compliment your copy.

• Company logo

• Relevant product imagery

• Leadership photos

• Workplace photos

• Event photos

How to create a media kit

Package all of your materials in one place. Make it...

Then share it!

Email Social Your website

When creating the materials to put into your media kit and the media kit itself, remember your audience is busy and needs a story to write about. Making it easy for them to get the information and images they need can go along way.

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