How to Convince Your Boss You Need A New Website

How to convince your boss you need a new website.

It’s happened… the internet has become a THING.

A thing that most people use everyday, for a lot of their day.

In fact, 79% of Australians access the internet daily. (Sensis)

internet users daily

For this reason, your business website becomes all the more important.

These “internet people” are pretty self sufficient. They realise they have options. What is your website doing to secure you as one of those options?

Just having a website isn’t good enough anymore…

Your website is YOUR…

BEST EMPLOYEE

Who works 24/7 and never goes on holiday!

BROCHURE

Showcasing your products/services — more than a measly printing budget ever could!

24/7 CUSTOMER SERVICE REP

Who’ll answer the most common and time-consuming questions.

But what happens if your website:

• is outdated• hasn’t been updated in 2 years• isn’t driving revenue???

It means it’s time for a

CHANGE!

Before you knock on your boss’ door, with your hand out - check out these handy tips for overcoming the most common doubts.

standard boss rebuttals you

may hear: 7

“Our customers are offline, not online.”

There’s a reason why “Google it” is a

catchphrase. People turn first to search engines for

their answers.

Even 55% of B2B buyers start their search for a solution on social media. (Business.com)

Dismiss the assumptions. Dive into Google Analytics and investigate the average search volume for your product and service types.

This data demonstrates if your potential customers are online

as well as offline.

(A good statistic can be pretty hard to deny.)

“Our customers don’t find us online because they are part of the older generation.”

The reality is:

“Baby Boomer’s represent 20% of all online traffic…and spend nearly 100 hours online”

(July 2012 Neilson Australian Online Landscape Review)

This figure has only increased since 2012.

Isn’t 20% of your ideal market worth communicating with?

“We are B2B, not B2C so clients and customers find us through word of mouth and recommendations.”

We agree. Word of mouth marketing is a...

BUSINESS SUPERPOWER.

However word of mouth happens offline and online.

It could be anything from a friend mentioning their favourite product over

a cup of coffee, to a happy customer leaving a winning review online!

A website lets you:

• Leverage online reviews• AND minimise any negative comments

through establishing a helpful and available presence.

Furthermore, if your B2B competitors have invested heavily online, then you’re at a major disadvantage - you’re not even playing in the same field.

“Design doesn’t make people buy.”

Design is more than just how a website looks. It’s also about how a website works.

You know a website isn’t up to scratch when:

• Navigation is confusing• There’s not enough information• It’s difficult to use on a smartphone or

tablet

A great website crafts the right experience to better convince and convert visitors into customers.

“A new website is not in the budget until next year. We’ll start then.”

A quality site should take between 3-6 months, from

strategy to launch date.

A rushed job won’t do your business any good. Start sooner and give yourself more time to develop what you want to achieve properly.

The best part of Growth Driven Design is that you can start small and extend your site as you need to - if the planning is done well. Take it crumb by crumb with less pressure on the budget.

“We don’t need a responsive site.”

Mobile digital time...is now significantly higher (51%) compared to desktop (42%). (Smart Insights)

Unresponsive = unacceptable.

Potential customers will be annoyed and leave with a poor experience.

“We don’t have the talent in-house.”

Does the thought of searching for the right mix of copywriters, developers and web designers more give you a headache?

External teams are difficult to manage.

Though outsourcing is still the best option for most small to medium businesses.

If you’re looking for a more streamlined and stress-free experience, a digital agency might be right for you.

WHERE TO NOW?

Now you’ve got your arsenal of comebacks, it’s time to get data gathering for your proof.

When it comes to doubts and assumptions, it’s often best to let the data speak for itself.

For a fully considered website development, it’s also important to consider how your site fits into your sales and marketing funnel.

i

Get the lowdown on digital marketing, with our free

eBook.

FOR B2B BUSINESSESREADY TO GO DIGITAL

Find all the digital marketing tips you need at the

You & Community