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ENTERPRISE EXPERIMENTS HOW TO COACH Alissa Briggs UX Director, Brigade @alissadesigns
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How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

Jul 28, 2015

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Page 1: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

ENTERPRISE EXPERIMENTS

HOW TO COACH

Alissa Briggs UX Director, Brigade

@alissadesigns

Page 2: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

WHY EXPERIMENT?

@alissadesigns

Page 3: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

EXECS GET IT

@alissadesigns

Page 4: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

30 YEAR OLD COMPANY

@alissadesigns

Page 5: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

8000 PERSON STARTUP

@alissadesigns

Page 6: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

FRUSTRATION

@alissadesigns

Page 7: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

EXPERIMENT COACH

@alissadesigns

Page 8: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

WAYS TO BE A GREAT EXPERIMENT COACH

3@alissadesigns

Page 9: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

PLAN TOGETHER

1

@alissadesigns

Page 10: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

CONCIERGE

MECHANICAL TURK

IMPOSTER JUDO

DRY WALLET

VIDEO TRAILER

A/B TEST

@alissadesigns

Page 11: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

@alissadesigns

Page 12: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

?@alissadesigns

Page 13: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

15%@alissadesigns

Page 14: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

EXPERIMENT GRID

@alissadesigns

Page 15: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

@alissadesigns

Page 16: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

1. IDEA

Sharpie names onto faces

Teach name memory trick

Google Glasses app

@alissadesigns

Blinky name tags

Page 17: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

2. ASSUMPTIONS

What assumptions have we made about customers & their world?

@alissadesigns

Page 18: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

2. ASSUMPTIONS

@alissadesigns

The name memory trick will help people remember names.

Page 19: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

3. HYPOTHESES

If we do _________,

then __% of people

will _____________

@alissadesigns

Page 20: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

3. HYPOTHESES

If we teach a name memory trick,

then 75% of people

will remember a new person’s name

@alissadesigns

Page 21: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

4. EXPERIMENT

Cheapest + fastest way to validate our hypothesis

@alissadesigns

Page 22: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

4. EXPERIMENT

Teach a name memory trick to audience, then introduce them to someone new

DESCRIPTION

# of people who remember the name of the person they met

METRICS

@alissadesigns

Page 23: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

Teach people a name memory trick

The trick will help them remember a new person’s name

If we teach a name memory trick, 75% of people will remember a new person’s name

Teach trick, then introduce new people

# who remember name

@alissadesigns

Page 24: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

EXPERIMENT TIME!

@alissadesigns

Page 25: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

TRICK

@alissadesigns

Page 26: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

@alissadesigns

Page 27: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

LET’S TRY IT

@alissadesigns

Page 28: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

@alissadesigns

Page 29: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

TIME’S UP!

@alissadesigns

Page 30: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

Teach people a name memory trick

The trick will help them remember a new person’s name

If we teach a name memory trick, 75% of people will remember a new person’s name

Teach trick, then introduce new people

# who recall the name

@alissadesigns

Page 31: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

PULL FORWARD

2

@alissadesigns

Page 32: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

FAILURE@alissadesigns

Page 33: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

LOOK DATA IN THE FACE

@alissadesigns

Page 34: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

INVESTIGATE “WHY”

LOOK DATA IN THE FACE

@alissadesigns

Page 35: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

PLAN THE NEXT EXPERIMENT

INVESTIGATE “WHY”

LOOK DATA IN THE FACE

@alissadesigns

Page 36: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

LET’S MEASURE

@alissadesigns

Page 37: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

Teach people a name memory trick

The trick will help them remember a new person’s name

If we teach a name memory trick, 75% of people will remember a new person’s name

Teach trick, then introduce new people

# who recall the name

@alissadesigns

Page 38: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

CATALYZE CHANGE

3

@alissadesigns

Page 39: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

GIVE AWAY THE ROLE

@alissadesigns

Page 40: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

UNCOVER OPPORTUNITY

GIVE AWAY THE ROLE

@alissadesigns

Page 41: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

SHIFT COMPANY CULTURE

UNCOVER OPPORTUNITY

GIVE AWAY THE ROLE

@alissadesigns

Page 42: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

IDEA

@alissadesigns

Page 43: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

PITCH

@alissadesigns

Page 44: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

EXPERIMENT

@alissadesigns

Page 45: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

PITCH

@alissadesigns

Page 46: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

DESIGN & BUILD

@alissadesigns

Page 47: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

INSPIRE

@alissadesigns

Page 48: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

1. PLAN TOGETHER

2. PUSH FORWARD

3. CATALYZE CHANGE

BE A GREAT EXPERIMENT COACH

@alissadesigns

Page 49: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

BRING IT BACK

@alissadesigns

Page 50: How to Coach Enterprise Experimentation (Alissa Briggs at Enterprise UX 2015)

GO FORTH AND EXPERIMENT

@alissadesigns