Pardot's capabilities include email marketing, core campaign manage- ment, and social media tracking. Pardot enables you to have full command of your campaigns and leads Marketo can accommo- date B2B organizations of all sizes and offers a complete set of tools to create superiors campaigns that will put your lead generation into overdrive. Eloqua is designed to handle both SMB and large enterprise companies.It can prove to be a good option for medium-sized businesses looking for scalability in their marketing automation solution. Act-On is designed to handle both SMB and large enterprise companies. It can be a good choice for medium-sized businesses looking for scalability in their marketing automation solution Salesfusion is designed to handle both SMB and large enterprise companies and can be a good choice for medium-sized businesses looking for scalability in their marketing automation solution. • Campaign Diagram • Content Management • Drag and Drop Interface • Drip Marketing Campaigns • File Hosting • SMS Message Creation Campaign Management • A/B Testing • Blacklist Monitoring • Delivery Tracking • Dynamic Content • Email Preview • Email Templates • HTML Validation • RSS Message Creation • Scheduled Emails • Spam Analysis • Throttle Email Sends Lead Management Tools Feature How to choose the right marketing automation tool for your campaign management A perfect Tee off is as important as starting with the right tool and approach.