How to Choose the Best Calls-to-Action for Your Lead-Gen Website
May 08, 2015
How to Choose the Best Calls-to-Action
for Your Lead-Gen Website
Your website is a valuablelead generation tool, and itshould be crafted to act as
such.
That means prospects shouldeasily know what to do next.
How will they know?
Because you will craft a compelling,appropriate call to action that will takethe prospect exactly where you wantthem to go.
To determine the best call to action for yourprospect, consider their position in the sales
cycle.
Shopping for a solution.
Building a case.
Closing the deal.
Offer a Solution
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When your prospect is trying to solve a problem, makesure you offer a solution. Appropriate calls-to-actionfor this stage include:
Prove Your Worth
Testimonials
Case Studies
Free Demo
If your prospect is building a case, he will need more detailedinformation. Your calls-to-action can include:
Close The Deal
p
Offer an opportunityfor prospect to speak
with a sales rep.
Offer prospect a freeconsultation.
When it's time to close the deal, your prospect will be readyto take the next step. Through a call to action, you can:
Don't miss an opportunity togenerate leads! Craft calls-to-action that are appropriate for
each stage of the buyingprocess to optimize your lead-
generating website.
For more lead-generation tips, visit my blog atJulieSteedCopywriting.com.
If you'd like help creating inspiredcontent for lead generation,contact me today. 575-763-2291