We will start shortly. Meanwhile, how many words can you find? Each word must contain the central M and no letter can be used twice. The letters do not have to be connected. Proper nouns are not allowed. There is at least one nine letter word. W I E H M L A E N How to Buy, Implement, and Succeed with Marketing Automation
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How to Buy, Implement, and Succeed with Marketing Automation
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We will start shortly. Meanwhile, how many words can you find? Each word must contain the central M and no letter can be used twice. The letters do not have to be connected. Proper nouns are not allowed. There is at least one nine letter word.
W I E
H M L
A E N
How to Buy, Implement, and Succeed with Marketing Automation
We will start shortly. Meanwhile, how many words can you find? Each word must contain the central M and no letter can be used twice. The letters do not have to be connected. Proper nouns are not allowed. There is at least one nine letter word.
W I E
H M L
A E N
How to Buy, Implement, and Succeed with Marketing Automation
How to Buy, Implement, and Succeed with Marketing Automation
#RevEngine @jonmiller
Hi, I’m Jon MillerSubscribe to blog.marketo.com
@jonmiller
1. Born in Ethiopia2. I have a Top-Secret “Q” Clearance3. Studied Physics at Harvard, captain of high-
school debate team and newspaper staff4. My first child was born the same month that
we incorporated Marketo
#RevEngine @jonmiller
Today’s Topics
• Factors to consider when choosing a marketing automation platform
• The right process for purchasing your ideal solution
• How to maximize the impact of marketing automation
• What the future of marketing automation looks like
#RevEngine @jonmiller
Quick Housekeeping
• Chat box is available if you have any questions
• There will be time for a Q&A at the end • We will be recording the webinar for
future viewing• All attendees will receive a copy of the
slides/recording • Twitter hashtag: #DG2MA
#RevEngine @jonmiller
Factors to Consider When Selecting Marketing
Automation
#RevEngine @jonmiller
Marketing automation is a• Technology that
streamlines and automates marketing tasks
• so companies can • increase operational
efficiency and • grow revenue faster
#RevEngine @jonmiller
#RevEngine @jonmiller
#RevEngine @jonmiller
“Plan for growth. No matter how carefully you define your needs, they’ll evolve in ways you don’t expect. You need a vendor that is likely to support future needs, whatever they may be. So look beyond for specific features for flexibility and a history of product improvement.” – David Raab, marketing automation expert
Easy
Powerful
#RevEngine @jonmiller
Other Factors to Consider
Implementation & Ramp-up• How long does it take to get live at a basic level? A medium level? An advanced level? • Do you provide training live or on-demand?• What skills will my users need? Service & Support• What’s your service level agreement for technical support?• How will you help expose our users to new marketing ideas and best practices?• How active is your online community? How quickly will I get answers?• Who are your key service partners? Who provides strategy and process design,
change management, and technical integration support?• What third-party products integrate with your platform? How broad is your partner
ecosystem? Likelihood for Long-Term Success• What kind of ongoing costs and resources should I expect?• Is your company viable in the long run? What funding and capital do you have?
What’s your growth rate?• How well does your product roadmap align with my future needs?