How to business in Switzerland ETH Zurich, 14 Nov 2013 Angela Weinberger.

How to business in SwitzerlandETH Zurich, 14 Nov 2013

Angela Weinberger

©Global People Transitions GmbH 2

Content

• WHY, WHAT, HOW• 10 Lessons Learnt• Being a female entrepreneur• Why Switzerland?• My journey• Questions

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QUIZ: What is most important?

#1: An entry in the commercial register#2: A personal relationship to a potential client#3: A good idea and vision#4: A great, innovative product#5: An easy to read website#6: A reliable accountant#7: An office#8: A laptop and telephone#9: A good business plan14 Nov 2013


In Switzerland in my view

#2: A personal relationship to a potential client

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WHY – WHAT - HOW

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WHY?

“We aspire peace and prosperity for all people!...”

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WHAT?

“…Through global mobility expertise, executive coaching and intercultural training our clients build sustainable relationships across the globe and act as responsible leaders…”

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HOW?

“We help global people get better - every day.”

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Five Facts on “Angie” Weinberger

1) Global Mobility Expert, intercultural Coach & Trainer

2) Founded Global People Transitions GmbH in 2012

3) German living in Zurich

4) Main work language: English

5) Hobby: Bollywood Dancing

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10 Lessons Learnt

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#1 Serve

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#1: Serve your clients

• 70% of your time for delivering an excellent service to your clients.

• 20% of your time you should network with current and future clients (“prospects”).

• 10% you need to do accounting, hr, marketing, blogging etc.

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#2 Network

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#2: Network your network

• In the beginning work with your personal contacts before you start traditional business development.

• Meet in person as often as possible but at least once a year.

• Help your contacts with information.

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#3 Analyze

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#3: Analyze your niche

• Understand your competitors, their products or services and price structures.

• Define your USP = Unique Selling Proposition.• Define your ideal customer.

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#4 Market

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#4: Market, market and market.

• Spend time and money for a good website. • Print high quality flyers, postcards, business

cards.• Use Social Media geared to your target group.

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#5 Reduce

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#5: Reduce your work to basics

• If you do not know the meaning of cash flow and break even your work is a hobby not a business.

• Cash flow is a constant challenge in the first two years so learn to manage your invoices and hire an accountant.

• Work with your business plan on a weekly basis.

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#6 Limit

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#6: Limit your financial risk

• Most business advisors will tell you that you need to be able to survive the first year without income.

• You need to ask yourself what you are willing to let go off.

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#7 Study

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#7: Study all about business

• Study all areas of a business from Accounting to Social Media Marketing.

• When you have done each task once you can outsource the areas you have no passion or patience for.

• Read all the time.

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#8 Discover

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#8: Discover your “friends”

• Build official partnerships with companies you trust.

• Engage in strategic friendships with business owners you like.

• Find likeminded peers and use each other as a support group.

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#9 Plan

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#9: Plan what you give in exchange for “favors”

• Offer time exchange and internships if you cannot afford to hire someone.

• Respect other people’s time commitments.• Aim for balance between giving and taking.

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#10 Build

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#10: Build your life around your business

• Get a cleaning person and other support for your household and childcare.

• Take the freedom to focus on your profession. • Minimize personal expenditure.

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Being a female entrepreneur

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Women

• Women might have a harder time selling themselves aggressively…

• Women might undervalue the price for their service…

• Women might take charge of household and childcare more so they have less capacity for work…

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But

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Creativity

Communication

Charisma


Why Switzerland?

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My journey starts in Perth 1996

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This is the time of Crowded House

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My business idea

• Came to me while I was talking to my best friend based on my thesis project.

• Yes, I look like a hippie.

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…and after 15 years of labour…

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Picture: Courtesy of PwC Switzerland


…my “baby” was born in 2012!

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How did I manage to have an income in year 1?

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When did I know I can make it?

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Questions?

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Keep in touch

1) Follow us on Twitter @GPTransitions or @angieweinberger

2) Like our Facebook page www.facebook.com/Global.People.Transitions

3) Subscribe to our monthly blog summary: www.globalpeopletransitions.com

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https://www.facebook.com/Global.People.Transitions

http://www.globalpeopletransitions.com/


Start with the WHY

Watch Simon Sinek’s TED Talk: “How great leaders inspire action”

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Thank you

Dr. Eva Kinast, Drs. Boudewijn Vermeulen, Michaela Christian Gartmann, Salem Horchay, Janet Gruenenfelder, Paul Ruoff, Christine Garburg, Jeannine Gehre, Usama Hafeez, Nabeha Latif, Ankit Aggarwal, Philip Messerli, Robert Baldwin, Claudia Dahinden, Jeannine Glausen, Elisabeth Ziller, Carsten Pauli, Pascal Willen, Robert Zähringer, Bernd Krajnik, Maria Weinberger, Angelika Schwarz, Iris Kollek, Pablo Sanchez, Tjark Kalow, Christian Kastrup…

and all others who believed in me…

14 Nov 2013

How to business in Switzerland ETH Zurich, 14 Nov 2013 Angela Weinberger.

Documents

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