HOW TO BUILD WHAT USERS REALLY, REALLY WANT, NOT WHAT THEY TOLD US THEY WANT
May 25, 2015
HOW TO BUILD WHAT USERS
REALLY, REALLY WANT,
NOT WHAT THEY TOLD US THEY WANT
“CLEAR-MIND”
INTRANETS & WEB APPS
How usersdescribe it…
How wedesigned it…
How it has been marketed…
What the usersreally needed…
Malcolm Gladwell’s book ‘BLINK’
You can't just ask customers what they want
and then try to give that to them
#stevejobs
Solution:
COMPROMISE ?
COMPROMISE = MEDIOCRE PRODUCT
There’s a huge difference between
IMAGINING USING SOMETHING
and
ACTUALLY USING IT.
Solution:
RAPID PROTOTYPING
REMOTE CONFERENCING
RAPID PROTOTYPING
1. DON’T JUST LISTEN, OBSERVE !
2 . USE RAPID PROTOTYPING TO SHORTEN ITERATIVE PROCESS
3. FAIL FAST, LEARN QUICK
THANK YOU
michaelchristian.co.uk
@michaelchri