HOW TO BUILD SOCIAL MEDIA INTO YOUR B DEAS OCIAL … · 2018. 12. 12. · Social Media in Social Networking Design Page | 3 WebBizIdeas.com – (800) 993-2249 About WebBizIdeas: Ideas—Our

Get

Building Social Media

WEBBIZIDEAS HOW TO

SOCIAL

Building Social Media Interaction Within a Custom Social Network

OW TO BUILD SOCIAL MEDIA INTO

OCIAL NETWORKING WEBSITE

Within a Custom Social Network

EDIA INTO YOUR

Social Media in Social Networking Design P a g e | 2 WebBizIdeas.com – (800) 993-2249

This report will give you an overview of how social media

plays a role in Social Networking Site Design.

CONTENTS The Internet is social ....................................................................................................................... 4

Isn’t a social networking site social Enough? ................................................................................. 5

Login Opportunities ........................................................................................................................ 6

Facebook Connect ....................................................................................................................... 6

OpenID ........................................................................................................................................ 6

Facebook Connect VS OpenID .................................................................................................... 6

Allow Easy of Sharing Content ........................................................................................................ 7

Create a Facebook Page .............................................................................................................. 7

Create a Twitter Account ............................................................................................................ 8

Other Networks .......................................................................................................................... 8

In Conclusion ................................................................................................................................... 9

Below are a few social networks we’ve been honored to build for clients ................................... 9

RivalryRage.com .......................................................................................................................... 9

ImLeagues.com ......................................................................................................................... 10

WhosMad.com .......................................................................................................................... 10

Fast Track your Web Development Success ................................................................................. 10

Bibliography .................................................................................................................................. 11


About WebBizIdeas:

Ideas—Our MISSION is to help startup and established businesses build better websites,

marketing online, and engage effectively in digital media.

WebBizIdeas.com is a new media development firm based in Minneapolis Minnesota. We offer

competency in multiple fields: Social Networking, Dating, Ecommerce, Content Management

(CMS), SEO, Mobile Apps, Business Planning, Website Prototyping, and Business Consulting.

Our consultants work with any business to develop an idea, create the blueprint, produce the

code, and market the end result. A combination of waterfall and scrum methodology gives us

an advantage when making custom websites from scratch. This proven methodology ensures

you will get the website you envisioned every time.

OUR PROCESS: Learn more about our web development process or learn how we can help you

build a custom social network. To get started now fill out our Contact WebBizIdeas Form or give

us a call directly: 952-935-4852 - Toll Free: 800-993-2249

Social Media in Social Networking Design

THE INTERNET IS SOCIAL

The internet exists mainly because we are social animals. Social media is just the latest form of

groups of people sitting around the campfire.

In the early days of social networking it was common for

one user to select a network and stick around.

longer the case as these services have matured and

people are using multiple services

looking to obtain are already using Facebook, Twitter,

Flickr, or YouTube.

That’s the key when developing a social network you

want to integrate as many other social services as

possible.

Facebook has more than 400 million active users

50% of them log onto Facebook in any given day.

videos but sharing of links is starting to become a bigger driver of traffic.

Groupon a group buying service attributes much of its success and growth to the ability for

users to easily share the daily deal with

We see this happen often when we login into Facebook. Someone sharing the latest GroupOn

or LivingSocial deal and enticing their friends to join them in purchasing. You could argue that

GroupOn wouldn’t even have had a chan

ocial Media in Social Networking Design P a g e | 4 WebBizIdeas.com –

NTERNET IS SOCIAL The internet exists mainly because we are social animals. Social media is just the latest form of

groups of people sitting around the campfire.

In the early days of social networking it was common for

one user to select a network and stick around. This is no

longer the case as these services have matured and

tiple services. The users you are

looking to obtain are already using Facebook, Twitter,

hen developing a social network you

y other social services as

400 million active users and

log onto Facebook in any given day. The backbone of Facebook is

videos but sharing of links is starting to become a bigger driver of traffic.


users to easily share the daily deal with their social circle.


LivingSocial deal and enticing their friends to join them in purchasing. You could argue that

GroupOn wouldn’t even have had a chance if it wasn’t for the popularity of social media. There

Tom Curley, CEO of the Associated Press, has explained this to his people. “The users are deciding what the point of their engagement will be — what application, what device, what time, what place.”

(800) 993-2249

The internet exists mainly because we are social animals. Social media is just the latest form of

backbone of Facebook is its pictures and



LivingSocial deal and enticing their friends to join them in purchasing. You could argue that

asn’t for the popularity of social media. There

Tom Curley, CEO of the Associated Press, has explained this to his people. e users are deciding what

the point of their engagement what application,

what device, what time, what


have been other attempts of similar services in the past

big. We’ve watched the rise of GroupOn and would argue the main reason for this is the usage

of social networks.

ISN’T A SOCIAL NETWORKIN

Yes a social network is social;

relationships. Typically friend lists, uploading of pictures and videos, and

and interact with all this is what

It used to be that social networks operated in walled gardens. This is

many sites report that social media is now one of the biggest drivers of traffic. The graph below

tells a big story—it’s also the reason why Google actively fears the power of Facebook:

For the first time the weekly market share of

This real numbers behind this graph

social network or even a social application that you integrate other social networks.


have been other attempts of similar services in the past but those have not grow

ve watched the rise of GroupOn and would argue the main reason for this is the usage

T A SOCIAL NETWORKING SITE SOCIAL ENOUGH

it contains all the elements of enhancing conversations and

relationships. Typically friend lists, uploading of pictures and videos, and the ability

and interact with all this is what is deemed a “social network”.

It used to be that social networks operated in walled gardens. This is no longer the case as


it’s also the reason why Google actively fears the power of Facebook:

For the first time the weekly market share of visits to Facebook.com has surpassed Google.com.

real numbers behind this graph is more proof why if you are thinking about creating a new


(800) 993-2249

grown as fast or as

ve watched the rise of GroupOn and would argue the main reason for this is the usage

NOUGH? conversations and

the ability to connect

no longer the case as


it’s also the reason why Google actively fears the power of Facebook:

visits to Facebook.com has surpassed Google.com.

is more proof why if you are thinking about creating a new



LOGIN OPPORTUNITIES

People are getting sick of registering and

passwords, multiple logins, and entering the same information over and over is one of the

reasons why new networks fail to grow to their full potential.

FACEBOOK CONNECT

sites. The platform features seamless, one

linking, distribution back into Facebook streams, and the full power of the Facebook REST

API and FQL. Utilizing Facebook Connect for authentication has proven to dramatically increase

site exposure and new user registrations.

With a one-click login to Facebook

of user data. Using this data, sites now have the ability to redefine the way they display user

generated content. Gone are the days where all you will see is content from random avatars.

Now sites can surface UGC from actual friends.

Another important element of Facebook Connect is when a potential new user sees this on

your site it gives you instant authority

tell a user “Facebook trusts this site

your social network.

OPENID

OpenID is rapidly gaining adoption on the web, with over one billion OpenID enabled user

accounts and over 50,000 websites accepting OpenID for logins. Several large organizations

either issue or accept OpenIDs, including Google, Facebook, Yahoo!, Microsoft, AOL, MySpace,

Sears, Universal Music Group, France Telecom, Novell, Sun, Telecom Italia, and many more.

FACEBOOK CONNECT VS


PPORTUNITIES tering and declaring their friends on each and every site.


reasons why new networks fail to grow to their full potential.

Facebook Connect is Facebook's latest addition to its

development platform. It enables developers to leverage the

power of Facebook's social context in existing, third

sites. The platform features seamless, one-click authentication, Facebook friend account

istribution back into Facebook streams, and the full power of the Facebook REST


site exposure and new user registrations.

click login to Facebook Connect, websites have access to an unprecedented amount



can surface UGC from actual friends. (Pickard, 2009)


instant authority. While not a formal endorsement by Facebook it does

Facebook trusts this site… so can I”. This shouldn’t be overlooked when planning

You may choose to associate information with your OpenID

that can be shared with the websites you visit, such as a name

or email address. With OpenID, you control how

information is shared with the websites you visit.



ue or accept OpenIDs, including Google, Facebook, Yahoo!, Microsoft, AOL, MySpace,


VS OPENID

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their friends on each and every site. Lost


cebook's latest addition to its

development platform. It enables developers to leverage the

power of Facebook's social context in existing, third-party Web

click authentication, Facebook friend account

istribution back into Facebook streams, and the full power of the Facebook REST-like


Connect, websites have access to an unprecedented amount




. While not a formal endorsement by Facebook it does

t be overlooked when planning

You may choose to associate information with your OpenID

that can be shared with the websites you visit, such as a name

or email address. With OpenID, you control how much of that

information is shared with the websites you visit.



ue or accept OpenIDs, including Google, Facebook, Yahoo!, Microsoft, AOL, MySpace,



Which one is better? Both have their champions, pros, an

you don’t have to decide. When building a social network or other website you can easily

in to both of these sign on platforms. In fact that is what we suggest

which one they prefer.

ALLOW EASY OF SHARING

One key element you want to design within a social network is the ability for content to be

shared with other social platforms. A great example of this is a recent change by YouTube.

You’ll notice that when you watch a video

As you can see from above YouTube embraces other social netwo

to SumbleUpon—understanding

connections and friends. It’s more important th

them.

CREATE A FACEBOOK P

You should look at your social network as

social network should have its own Facebook page.

elements of your own network as you possibly can. This page will help with not only

of new users but has the potential to drive engagement as well. For an overvi

engagement see our report Social Media Strategy


Which one is better? Both have their champions, pros, and cons. The great thing for you is

you don’t have to decide. When building a social network or other website you can easily

both of these sign on platforms. In fact that is what we suggest—allow you users to decide

HARING CONTENT One key element you want to design within a social network is the ability for content to be


that when you watch a video from YouTube you get these options:

As you can see from above YouTube embraces other social networks. From Facebook, Twitter,

understanding that people spend time in networks where they have

connections and friends. It’s more important that you connect to these services than ignore

PAGE

You should look at your social network as its own brand or company. That m

own Facebook page. You should integrate this page into as many

elements of your own network as you possibly can. This page will help with not only

of new users but has the potential to drive engagement as well. For an overview of social media

Social Media Strategy – 3 Main Principals.

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d cons. The great thing for you is that

you don’t have to decide. When building a social network or other website you can easily plug-

allow you users to decide

One key element you want to design within a social network is the ability for content to be


from YouTube you get these options:

rks. From Facebook, Twitter,

that people spend time in networks where they have

at you connect to these services than ignore

hat means that your

page into as many

elements of your own network as you possibly can. This page will help with not only acquisition

ew of social media


CREATE A TWITTER ACCOUNT

Along the same lines as creating a

you network. This gives you the ability to use Twitter to find users for you network.

Another great option is the ability to showcase content on your social network. For instance

you could have a leader board on your network then send out an update on Twitter

commending your top users.

OTHER NETWORKS

You should also participate in other social networks that your target market might be part of.

For instance, if you have a subset of users that have

participate in MySpace, where the users tend to be younger and more musically focused.

The more places you can find to connect with people the better. You should also

are niche networks or forums that you can

network what are the active forums

trust within these communities can be big drivers to


CCOUNT

Along the same lines as creating a Facebook page you want to also create a Twitter account for

This gives you the ability to use Twitter to find users for you network.


eader board on your network then send out an update on Twitter


For instance, if you have a subset of users that have an affinity for music you would want to


aces you can find to connect with people the better. You should also

are niche networks or forums that you can participate within. If you have a auto focused

network what are the active forums that you should participate within. Building a following and

trust within these communities can be big drivers to new users and awareness.

(800) 993-2249

page you want to also create a Twitter account for

This gives you the ability to use Twitter to find users for you network.


eader board on your network then send out an update on Twitter


an affinity for music you would want to


aces you can find to connect with people the better. You should also see if there

within. If you have a auto focused

within. Building a following and


IN CONCLUSION When building a social network it

only helps give you authority but it also will

network.

Social media is proving to be a major driver of tr

during the design phase of any customized social network

LOOKING TO BUILD A

At WebBizIdeas, we’ve concentrated our expertise in the area of online community

development, a service proven to be a hugely successful resource to internet business owner

If you are a Small Businesses attempting

advertisers, or boost sales a social network can help.

Social Networking Web Design.

BELOW ARE A FEW SOCIAL NETWORK

BEEN HONORED TO BUIL

RIVALRYRAGE.COM

When Tim first came to WebBizIdeas all he had was an idea for a trash talking social network.

We worked with him to plan out a unique website that will

keep members coming back.

First we laid out a full website prototype before any of the

coders started. This “Website Blueprint” gave us a clear

direction so we could create the website correctly the first

time.

Rivalry Rage needed to have an aggressive identity since it

was all about trash talking. This caused us to go with the

red and black accent colors. Keeping the main body of the

website white gave the website a clean simple feeling.


hen building a social network it’s imperative that you embrace other social networks. This n

only helps give you authority but it also will drive to more users and intera

Social media is proving to be a major driver of traffic and this has to be taken into consideration

customized social network.

UILD A SOCIAL NETWORK?


development, a service proven to be a hugely successful resource to internet business owner

Businesses attempting to increase the visibility of your business, attract more

advertisers, or boost sales a social network can help. Learn more how we can help you with

A FEW SOCIAL NETWORKS WE

BEEN HONORED TO BUILD FOR CLIENTS


We worked with him to plan out a unique website that will

First we laid out a full website prototype before any of the

coders started. This “Website Blueprint” gave us a clear

direction so we could create the website correctly the first

Rivalry Rage needed to have an aggressive identity since it

was all about trash talking. This caused us to go with the

red and black accent colors. Keeping the main body of the

website a clean simple feeling.

(800) 993-2249

that you embrace other social networks. This not

interaction for your

affic and this has to be taken into consideration


development, a service proven to be a hugely successful resource to internet business owners.

to increase the visibility of your business, attract more

Learn more how we can help you with

S WE’VE

D FOR CLIENTS



IMLEAGUES.COM

The main point of this website was to allow colleges to manage their intramural sports in a

social networking atmosphere.

Colleges would have a master profile and students with

approved emails could join their college profile.

Once inside their college page, schedules and options to

register for intramurals would appear. As students would

register and pay their fees.

The colleges would also have an automated and manual

scheduling tool giving them the ability to auto populate

their intramural schedule with games.

The system would automatically notify the teams and all its students. The scheduler would ev

setup playoffs in a round robin format.

WHOSMAD.COM

We created a content management system where the admin can control everything on the

homepage. The admin could upload a video to the top section

or pick from all the videos uploaded to the website from a

secure online administration area.

The admin could even select what complaint categories he

wanted on the homepage and the system would automatically

populate the categories with complaints or gossip within that

category.

We did this so the client could keep the sit

long as he drove traffic to the site it would rotate on refreshes.

FAST TRACK YOUR WOne of the other things WebBizIdeas can help you with is coming up with a

development and engagement plan

we help you with ideation and creative concepts we also know how to implement and put into

practice all the step necessary to have a successful web development and social engagem

strategy.



Colleges would have a master profile and students with

approved emails could join their college profile.

Once inside their college page, schedules and options to

register for intramurals would appear. As students would

The colleges would also have an automated and manual

scheduling tool giving them the ability to auto populate

their intramural schedule with games.

The system would automatically notify the teams and all its students. The scheduler would ev

setup playoffs in a round robin format.


homepage. The admin could upload a video to the top section

or pick from all the videos uploaded to the website from a

ine administration area.

The admin could even select what complaint categories he

wanted on the homepage and the system would automatically

populate the categories with complaints or gossip within that

We did this so the client could keep the site looking fresh and as

long as he drove traffic to the site it would rotate on refreshes.

WEB DEVELOPMENT SUCCESS things WebBizIdeas can help you with is coming up with a

engagement plan that gets to the heart of your target market


practice all the step necessary to have a successful web development and social engagem

(800) 993-2249


The system would automatically notify the teams and all its students. The scheduler would even


things WebBizIdeas can help you with is coming up with a rock solid

heart of your target market. Not only do


practice all the step necessary to have a successful web development and social engagement


We focus on results and what is going to make a difference for your business. Learn more about

our web development process. We follow and have created a four phase process to social

engagement. Learn about Social Networking Web Design..

To Get Started Contact WebBizIdeas:

To get started now fill out our Contact WebBizIdeas Form

Or give us a call directly: 952-935-4852 - Toll Free: 800-993-2249

BIBLIOGRAPHY Pickard, J. (2009, 02 03). What Does Facebook Connect Mean for Agencies? Retrieved 06 26,

2010, from Inside Facebook: http://www.insidefacebook.com/2009/02/03/what-does-

facebook-connect-mean-for-agencies/

HOW TO BUILD SOCIAL MEDIA INTO YOUR B DEAS OCIAL … · 2018. 12. 12. · Social Media in Social Networking Design Page | 3 WebBizIdeas.com – (800) 993-2249 About WebBizIdeas: Ideas—Our

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