WHY ARE THEY IMPORTANT?
• Roadmap for Inbound Activity to Come
• Clarify Expectations
• Timeline for Delivery
• Picture of What They Get
WHAT GETS INCLUDED?
• Analysis of Company
• Analysis of Competition
• Buyer Personas
• Buyer’s Journey for Each Persona
• Content Roadmap
• Suggested Next Steps
HOW WE SELL GAMEPLANS
• Foot in the Door
• Small Investment with No Commitment
• Money Back Guarantee
• Sell to Who You Want to Work With
• What is the cost?
HOW TO BUILD IT
PART 1: ANALYSIS OF COMPANY
• Who are top 5 competitors?
• Who are their buyer personas?
• Where do their best leads come from?
• How is new business acquired?
• How is on-going business retained?
• What solution-based keywords are used?
• What pain-based keywords are used?
CLIENT QUESTIONNAIRE
ANALYZE COMPETITION
• SiteAlerts
• HubSpot
• RavenTools
ANALYZE COMPETITION
• Are they using landing pages?
• Do they use a blog?
• Are they active on social media?
• How many indexed pages do they have?
• Who is giving them inbound links?
BUYER PERSONA DEVELOPMENT
• Run the Buyer Persona Worksheet
• Understand the Questions Being Asked
• Identify the Common Objections
• Find the Change Drivers
THE BUYER’S JOURNEY
• Outline Journey for Each Persona
• Start at the Bottom of the Funnel
• Premium Resources for Each Phase
• Persona Content Roadmap Download
IMPLEMENTING GAMEPLAN
• Set Expectations at 6-8 Weeks
• Phase 1: Build the Engine
• Phase 2: Inbound Marketing Campaigns