How-to-build-an-effective-LinkedIn-profile-Feb-2015.pptx

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How to build an effective LinkedIn profileLizzie Darlington Careers ConsultantLSE Careers

1What well be covering todayWhat to include in the key sections of your LinkedIn profile

How to create an excellent impression

How to connect to people in the most professional way

2Introduction and photoProfessional headlineShort, informative sentence

LSE Development Management student seeking advocacy role in international developmentPhotoNeeds to be high qualityProfessionalNo one else in the shot7x more likely that your profile will be viewedSummaryPeople often skip thisNeeds to be concise (2000 characters)Give a flavour of your personalityHas some key facts about qualifications, experiences and goals

Work experienceSimilar to CV in style

Obtain recommendations if you can

Upload any projects/multimedia work

Work experience - 1HR Business PartnerRolls-RoyceApril 2011October 2012(1 year 7 months) Berlin Area, Germany

Responsible for strategic HR support for the Civil Small & Medium Engines business.

Scope of role included case management, coaching, talent management, organisational design, and employee engagement.

8Work experience - 2HR Business Partner - Civil AerospaceRolls-RoyceApril 2011October 2012(1 year 7 months)Berlin Area, GermanyResponsible for strategic HR support for the Civil Small & Medium Engines business. Based in Berlin, the role required the ability to work within both the complexity of a global business and the specifics of a regional entity of Rolls-Royce. I provided support for around 300 employees, 50 Line Managers, and 7 corporate functions.

Scope of role included case management, manager coaching, deployment of learning interventions, leadership and manager capability, enabling a performance management culture, talent management, organisational design, and employee engagement.

Project work included HR lead of the RRD Graduate Programme Pilot, Finance Service Delivery Model implementation, Services Transformation Project and 24x7 Service Operations Centre Implementation Project, Global Grading, High Performing Teams, and Competency Framework roll-out.

1 recommendation Neil BrownEVP Strategy and Future Programmes - Civil Small and Medium Engines at Rolls-RoyceWorking with Bianca for just over a year, I found her to be highly motivated and passionate about making a positive contribution to our business. With her naturally positive and inquisitive demeanour she was able to work with and influence employees...View

EducationLinkedIn will put it in chronological order for youMake sure you emphasise and give detail to whats interestingDont forget the basics i.e. grades

11Education example - 1London School of Economics and Political ScienceMSc,International Employment Relations & HRM2012 2013 Course covered theories relating to HR, employment relations and Organisational Behaviour

Education example - 2London School of Economics and Political ScienceMSc,International Employment Relations & HRM,Distinction2012 2013 Courses taken: Organizational Behaviour, Comparative Employment Relations & HRM, Strategic Human Resource Management, Cross-Cultural Management, Leadership in Organizations.Thesis topic: Cultural Intelligence, Personality and Cultural Experience - the practicality of this in selection and testing, expatriate assignments, and training prospects.Activities and Societies:President of the Student Union Societies Committee,President of the French Society,Captain of the Women's Volleyball Team,Member of the Erasmus society,International Students society,Squash and Tennis Club.3 honors and awardsCourses specific using key wordsSocieties demonstrate commitment and range of interestsIncludes honors and award high achievement13Groups and who to followYour groups should demonstrate consistencyCan receive recent news on employers career researchContribute to groups - another way to you stand out and demonstrate your motivation

How to connectShort statement - find a common linkHi, Im an LSE student studying the MSc in Social Policy. Im currently conducting career research and Im interested in roles in the civil service. Would you be happy to connect with me?Lizzie Darlington

The follow up emailDear Mark,As indicated in my connection emaiI, I am in my second year studying BSc Management at London School of Economics. Your LinkedIn profile stood out to me as you also studied management at the LSE and are working in a field I am keen to learn more about.Although I am not currently looking for a full time position, I am very interested in learning all I can about typical career paths in the field of Business Development and what skills I might need to develop during my time at LSE. I would greatly appreciate 15 to 20 minutes of your time to ask you a few questions about your position as Business Analyst with Google, as well as other opportunities in this field. Thank you for your consideration. I will contact you next week to arrange a convenient time to meet with you.Kind regards,Lizzie Darlington

[email protected] CV not job hunting!Immediately introduce yourself and how you identified this person. If you were referred by another person, say so hereClearly state that you are not contacting this person about a jobrather, you are seeking advice.Conclude with a politely assertive statement that you will contact the personalso provide your telephone number and email address in case this person wants to contact you.16