How to build a strong brand on linkedin

The Answers Every Business Owner Deserves:How to Build A Strong Brand On LinkedIn

An introduction to LinkedIn

LinkedIn is a business network Emphasizes on building reputation

and connecting to jobs and business opportunities

People in your network are called “connections” as opposed to “friends”

This Is Me!

Ruth Kusemiju Traffic & Social Media Strategist The iVEN Team

Have personally built my first level business connections to 1500+ on LinkedIn

Get requests from these connections asking how to do business with her, business advice, to speak at events and even for collaboration.

Have analyzed and optimized LinkedIn profiles for individuals, businesses, both in the B2B and B2C space.

Here’s What To Expect An Introduction to LinkedIn

(What, Why, How & Facts)

Building a Complete LinkedIn Profile and its importance

The Dos and Don’ts on LinkedIn

A Special Package

Q & A Session

It’s an easy place to

share our

work or to

communicate

with other

people from the

DIFFERENT

industries.

LinkedIn is mostly known

as a social networking site

designed especially for the business community.

LinkedIn gives us professional, business opportunities and new

ventures.

You can also consider LinkedIn as a SEARCH ENGINE for business professionals and check what professional

background and experience other people from the industry have.

Great space to:

share your content

reach customers

promote your brand

build strong relationships

• Recruiters• Marketing Firms• Small Businesses• B2B Companies• Coaches• Internet Start-ups

LinkedIn is suitable for:

• E-commerce sites (i.e. Online Wedding Shop)

LinkedIn is not suited to:

TAKE A LOOK AT SOME LINKEDIN

STATISTICS

11

Members467M Members per second

2 NewMonthly unique visitors106M

Growing global network

LinkedI

n

is also a

great tool to

create

professional

branding.

You can show

yourself off

from your

best site.

What is a Professional Brand?

Expertise

Leadership and Vision

Values

Accomplishments

Professional Brand

A Professional Brand is what you want to be known for and separates you from others in your industry/profession.A well developed professional brand can lead to: Career Opportunities (Internal

and External) Industry Recognition Value to Customers

20

How can LinkedIn help you?

21

LinkedIn helps its members

CONNECT STAY INFORMED GET HIRED

22

connectwith your professional world

Build a great profile

23

Add a background image

25

Visitors see your background and profile images first

1

Add a professional photo

More views with a profile photo than without

14x2

Write an attention-grabbing headline

3

Explain what it is you do

Show your passion and value

Identify your community

Build your credibility

27

Own your URL

4

Personalize your URL so that people can easily find you on LinkedIn and in search rankings

29

Draft a compelling summary

5

Focus on career accomplishments and aspirations

Recommend 200 - 300 words max

Include keywords – not buzzwords

30

Write an

awesome

summary!

LinkedIn - Professional Summary

Never Leave Blank Use a Professional Branding Statement Be Concise Focus on Areas of Specialty Use Key Words Tell a Story Be Truthful and Reflective of Who You Are and What You Do

Detail your past work experience

5

More profile views than those without

12x

6

Add examples of your work in photos presentations & videos

Give a dynamic, visually appealing representation of your professional story

Add skills and get endorsed for them

7

Include a mix of high level and niche skills

35

36

Skills and Endorsements

7

Include Volunteer Experiences & Causes

8

More profile views than those without

6x

LinkedIn gives you the opportunity to create a multimedia resume

Add photos, videos, PDFs, links, presentations, and even screenshots, your certificates, diplomas and documents that prove your achievements, infographics or take nice photos - add a link or upload an item straight from your computer

Use the “Projects,”

Let people know how interesting you

are!

“Publications”,

and“Interests

”

sections“Honors & Awards”

To add projects, publications etc.

And here you can add additional

information like project,

certifications etc.

Don’t forget about

interest section

– you can find it

at the bottom

of the LinkedIn profile

Start with your alumni network.

See what you have in common

Get personal

Me

Every employee an ambassador

61

Every profile view AN OPPORTUNITY

69

STAY INFORMEDBuild your professional brand

70

Then (2008)Connect & Communicate Now (2017)

Create, Engage & Consume

71

More engagementwith content vs. jobs

7xContent

Jobs

72

73

74

75

76

77

78

79

80

81

82

83

The most relevant professional news and knowledge

Pulse Influencers & Publishing

GroupsSlideShare

84

85

Tell visual storieswith SlideShare

Increase search findability

86

Find and join Groups

Participate in discussions related to your industry

Build your SOCIAL

NETWORKLinkedIn offers you plenty of interesting groups that you can join.

Join the people with similar interests to yours,

or people who work in the same or similar fields get together

to discuss and exchange knowledge.

Share,ask,

answer,meetand

have fun!

But – don’t spam on discussion groups or even on your wall!

It’s strongly recommended from an SEO point of view to join groups

LinkedIn allows us to join up to 50 groups – find

the best math for you as it would boost your visibility.

90

Follow the companies that your interested in

Get Job updates & industry trends from the companies that

matter

91

Build your knowledge

Discover content that matters to you

92

Gain insights from top industry leaders

93

Helping you grow and engage your networkSharing updates vs. publishing posts

Share links, articles, images, quotes or anything else your followers might

be interested in

Deeply explore topics that matter to you, then watch the comments to see your

impact

UPDATES PUBLISHING

94

95

96

97

98

99

100

101

102

Be known for what you know

Strengthen your reputation and grow your reach

104

105

106

107

108

#1 Include Links

#2 Use Images

#3 Educate

#4 Ask Questions

#5 Acknowledge with

Mentions109

#6 Use Lists

#7 Create branded Quote

boxes

#8 Like

#9 Comment

#10 Share

LinkedIn Professional BrandingDOs

Link LinkedIn Profile to Twitter Account

Become a Micro-Publisher

Join LinkedIn Professional Groups and Participate in Discussions

Make and Request Recommendations

Invite people you know

“Like” connections LinkedIn Updates

Be Sincere

Use Keywords on personal profile and company pages

Showcase Your Work with Presentations, Links, Websites

Get out there! Increase your Connections

DON’Ts

Stretch the Truth

Endorse People You’ve Never Met or Worked With

Use the generic “add to network”

Use the generic “Your website”

Make Non-Professional Updates (e.g. Cat Videos)

Make Comments that Go Counter to the Organization’s Values or Position. When in doubt, leave it out.

Sell – Engage Instead!

Here’s What To Expect An Introduction to LinkedIn

(What, Why, How & Facts)

Building a Complete LinkedIn Profile and its importance

The Dos and Don’ts on LinkedIn

A Special Package

Q & A Session

Think back on the last 2, 3 years.

How many of you could say…

Burning Platform

O My company did/will do a “restructuring”

O My company was/will be acquiredO My company acquired other

companies O I had to change positions O I had to do a job search

Are you change-ready ?

Burning PlatformO Everyone needs a personal Brand !

O More than a resume or Bio

O LinkedIn ProfileO Optimize Your career change opportunityO Build a Network that Will Power Your

Future O Build your personal web site to

communicate your expertise

Does this sound familiar?O I started making a LinkedIn profile…but

never finished it.O I have a profile, but it doesn’t really do

anything for me. No calls, no emails, no messages.

O I’m kind of embarrassed by my profile. It doesn’t represent me in the best light.

But you know a good profile can…OGet you job offers even when you’re not

lookingOProvide a positive first impression for people

searching your nameOOpen up doors and opportunities you didn’t

even know were thereOHelp build a network to take you where you

want to go

So the question is…SOHOW DO YOU

CONNECTTHE DOTS…

?

What is Your Biggest LinkedIn Challenge?

Not getting contacted by new people for job leads

Dedicating time to creating a great profile. Determining which items to list explicitly on the

experience section.

Figuring out how to use it successfully

Are You Maximizing Your Time On LinkedIn?

How Do I Take My Profile Further?HOW DO I TAKE MYPROFILE

FURTHER

The more complete the profile,The stronger the profile

Snapshot

Status

Photo

Public ProfileSummary

Experience

Additional Info

A highly detailed profile isA strong profile

Snapshot

Status

Photo


Experience

Additional Info

More Detail isalways better

Snapshot

Status

Photo


Experience

Additional Info

LinkedIn Profile Makeover

Client Discovery Form Informational Interview

Research & Audit • Keyword Research• Competitor Overview• Research Report

Profile Makeover • Headline Setup• Contact Info Setup• Summary Setup

Review & Strategy Session (15 minutes)

VALUED AT NGN 160,000


NGN 30,00081.25

%Discoun

t

Examples Of LinkedIn Profile Makeovers

Examples Of LinkedIn Profile Makeovers

BONUSES

Bonuses

LinkedIn Worksheet(s)

• 6 LinkedIn Messaging Scripts

• LinkedIn Daily Action Guide


NGN 30,000

LinkedIn Profile Makeover

Client Discovery Form Informational Interview

Research & Audit • Keyword Research• Competitor Overview• Research Report

Profile Makeover • Headline Setup• Contact Info Setup• Summary Setup

Review & Strategy Session (15 minutes)



NGN 30,00081.25

%Discoun

t

BONUSES

Bonuses

LinkedIn Worksheet(s)

• 6 LinkedIn Messaging Scripts

• LinkedIn Daily Action Guide


NGN 30,000

Wrapping up…

Use the great

potential of LinkedIn to prove your

professionalism to the

worldShare your experience and knowledge and build an awesome network and a strong brand!