Thrive. Building a Great Marketing Team February 21, 2011
How to build a great marketing team for case
Aug 10, 2015
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Thrive.
Building a Great Marketing Team
February 21, 2011
Thrive.
Queens of Yesteryear All women Liberal arts Undergrad only Founded by the Presbyterian Church
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Queens Today University Co-ed 7 colleges and schools 2,600 plus students with growing enrollment Momentum with fundraising
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My Job:
To Raise Queens’ Profile
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What I Found
Understaffed Overwhelmed Bunker mentality No big wins to celebrate Muddy lines of responsibility Strained/dysfunctional relationships
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Step 1: Looking Inward
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Team Structure and Talent
Right people in the right seats Only as strong as your weakest
player Re-align roles for greater
empowerment and accountability Build leadership capacity
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Building a New Team Dynamic
Clarity on who’s responsible for what Do less and do it better Keeping everyone in the know Outcomes not outputs Take time for camaraderie
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Reminders for Leaders
Let trust grow on its own time Be visible and transparent People are motivated differently Take the time to mentor and coach Lift up their accomplishments
Thrive.Office of Marketing & Community Relations
Rebecca AndersonVP, Marketing & Community Relations
Jennifer Matz
Community Relations
Eric HillInternet
Marketing
Reena Arora
Social Media & Presidential
Support
Vanessa Willis
Media Relations
Amanda Archer
Special Events
Paige Gialanella
Creative Services
David HillProject Manager
Daniel Sutton
Graphic Designer
Giovani Gonzalez
Graphic Designer
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Step 2: Facing Outward
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If It’s Broken,You Must Fix It
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Three Major Priorities Per Year
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Thrive.Community Leadership
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Find “Trojan Horse” Partners
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Nurture Relationships Across Campus
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Step 3: Measure and Communicate
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Website TrackingDecember 2010
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Social Media TrackingDecember 2010
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Media Tracking ReportDecember 2010
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The Cobbler Must Have Shoes (or, Don’t Forget to Tell Your Own Story)
Daily QNews newsletter to celebrate coverage Encourage word of mouth among clients Bring clients together to discuss what works Distribute monthly and annual reports Campus updates Present at faculty/department meetings Deans council meetings Trustee meetings
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Q & A
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