How to Build a Good Store Page 29 th March 2018
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How to Build a Good Store
Page
29th March 2018
Agenda
2
1. Introduction
2. Store Layout & Branding
1. Store Layout &
Branding
2. Product & Content
Quality3. APP First Experience
✓ Presence of brand image with
the right look and feel
✓ Key messages for customers
to be engaged with the store
✓ Upload high quality product
images & content with the
right resolution and
dimensions
✓ Ensure decoration is being
displayed with the right user
experience on the APP
4
Category CriteriaStore Quality Type
High Medium Basic
1.Store Layout & Branding
Header Availability ✓
Banner Availability ✓ ✓
Banner By Category ✓
Clear unique seller
proposition and
message
✓ ✓
2. Product & Content Quality
High quality product
image✓ ✓
Products with white
Background✓ ✓ ✓
Regular Product/
Content Updates✓
3. APP First ExperienceGood Mobile
Experience✓
Agenda
5
1. Introduction
2. Store Layout & Branding
6
GOOD PRACTICE AVOID
Key Highlights
❖ Having a header on the store
provides a better look and feel to
the customers
❖ Avoid heavy text and graphics on
the header banner
❖ Avoid featuring promotional
text/vouchers
❖ Upload separate header for
desktop & mobile/APP
7
GOOD PRACTICE AVOID
Key Highlights
❖ Upload banners to make the store more
appealing and attractive to customers
❖ Utilise the ready-made templates in store builder
tool (Store builder guide in Lazada University)
8
GOOD PRACTICE
Key Highlights
❖ Having categorized banner will
help the customers to navigate
within the stores easily
❖ This applies to sellers who sell
multiple product categories
❖ Ensure consistency on text,
background colour, images etc
in the category banner
AVOID
9
GOOD PRACTICE AVOID
Key Highlights
❖ Make sure customers can
understand the
offers/propositions of the
promotion or products easily
❖ Make it appealing with less text
and clear proposition what
products/offers the seller is
promoting
10
GOOD PRACTICE AVOID
C
Key Highlights
❖ Products with coloured and heavy
graphics background may confuse the
customers about the product
❖ Do not include product proposition e.g.
free, cheap etc in the product image
❖ Make sure products are in high quality
(follow size guideline)
❖ Products are best displayed when they
have a white background
❖ Make sure the images are of good quality
11
AVOID
Key Highlights
❖ Always preview the store for
both Desktop & Mobile to
make sure before publishing
to ensure good user
experience.
❖ Ensure consistent experience
for customers across desktop
and APP; As you can see
from the example, Desktop
has better visual appeal
compared to APP.
12
Refresh product SKUs every 2 weeks
Make sure the campaigns are up to
date
Add content to increase
engagement e.g. style updates
Remove SKUs which have no stocks
For Apps; post micro content to make it quick and easy for consumers to read
Thank you
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