How To Build a Brand From scratch on Social Media

HOW TO BUILD A BRAND FROM SCRATCH

ON SOCIAL MEDIA#viraltagwebinar

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AGENDA1. THE STARTUP CHALLENGE2. VISUAL CONTENT STRATEGY3. SHOOT’S CHALLENGE & APPROACH4. 5 STEPS FOR STARTUPS5. Q&A

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STARTUP CHALLENGE No money No help New market/product/user?

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SOLUTION: SOCIAL MEDIA!

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SET YOUR STRATEGYWHAT IS YOUR OBJECTIVE?DEFINE METRICS OF SUCCESSSTUDY YOUR CUSTOMER

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MAKE IT VISUAL

94%

better engagementstronger connections

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PHOTOS

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INFOGRAPHICS

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QUOTES & MEMES

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So much information!

Work Family Friends Hobbies Side Biz

Shoot Contact Sharing• iPhone & Android • Keeps your info organized • Flexible for different situations • Works with your other apps

• Account creation optional

http://www.getshootapp.com

What to do?

Main goals

• Find new and potential customers

• Engage with existing customers, develop loyal fans

• Gain customer insight • Awareness of marketplace

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Other Considerations

Time

Cost Scope

Other Considerations

Time

Cost Scope

QUALITY

WHAT NETWORKS?

Facebook

Twitter

Instagram

+ =

FAVORITE VT FEATURES

Browser extension

Clone post

Finding & Curating Content

Post scheduling

RESULTS

Facebook InstagramTwitter

63% 56% 18%

@getshootapp

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FIVE THINGS TO DO

TO BUILD YOUR BRAND ON SOCIAL MEDIA

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1. ESTABLISH A CONSISTENT STYLE

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2. CHOOSE CHANNELS BASED ON AUDIENCE

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3. IMITATE AND CURATE

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4. ADD VALUE AND START A CONVERSATION

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5. BUILD MOMENTUM

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Q&Ablog.viraltag.com www.viraltag.com