How to Best Utilize LinkedIn ® as a Strategic HR Professional Presented By: This manual was created for online viewing. State specific information in this manual is used for illustration and is an example only. MAIL: P.O. Box 509 Eau Claire, WI 54702-0509 • TELEPHONE: 866-352-9539 • FAX: 715-802-1131 EMAIL: [email protected] • WEBSITE: www.lorman.com • SEMINAR ID: 403991 Sharon Jutila IEC Group
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How to Best Utilize LinkedIn as a Strategic HR Professional · Q2 2015 Q3 2016 712 M 960 M 40 million students and recent college graduates on LinkedIn. 59% of LinkedIn members have
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How to Best Utilize LinkedIn®
as a Strategic HR Professional
Presented By:
This manual was created for online viewing. State specific information in this manual is used for illustration and is an example only.
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OUR TEAM
Andy Fujimoto Brenda Blitman Brian K. Marshall
Sharon JutilaJon Shipley Sheena Boyd
SHARON M. JUTILA, JD
Earned law degree at University of Oregon
Practiced employment law exclusively at two national law firms
“Retired” to become in-house Human Resources Manager
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AMERIBEN CORES
“Changing Lives By Developing Great Leaders
In Family, Business, Community, And The World.”
OBJECTIVES
The Evolution of LinkedIn®
The Strategic Ways to Use LinkedIn®
How to Implement Using LinkedIn® Strategically for You and Your Company
This training is not to be construed as legal advice. For specific legal advice, please contact your corporate counsel or a labor attorney.
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THE EVOLUTION OF LINKEDIN®2003 to now
2003
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2018
USERS
1st Week 2.5K
1st Month 6K
6 Months 37K
2005 1.7 M
2013 225 M
2018 546 M
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Gender
Male Female
Revenue by Million
Q2 2015
Q3 2016
712 M
960 M
40 million students and recent college graduates on LinkedIn.
59% of LinkedIn members have never worked at a company with more than 200 employees.
10 million active job postings
Data on 9 million companies
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CRM
THE STRATEGIC WAYS TO USE LINKEDIN®Why it’s an important tool for business
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WHY IS LINKED IN IMPORTANT TO BUSINESS
Educated
High Earners
50-64 year olds
YOUR COMPETITION IS USING IT
Recruiters
Hiring Managers
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YOUR COMPETITION IS USING IT
1.Information Technology and Services
2.Hospital and Health Care3.Construction4.Education Management5.Retail
6.Financial Services7.Accounting8.Computer Software9.Marketing and Advertising10.Government Administration
MILLENNIALS
Technology-Software
Healthcare and Pharmaceutical
Financial Services and Insurance
Aero/Auto/Transport
Architecture and Engineering
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CONSIDER PAYING FOR PREMIUM
Career
Business
Sales
Hiring
JOIN A GROUP
Industry or interest specific
Create your own group
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CROSS POSTING
START WRITING
Be an Expert
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CONNECT RESPONSIBLY
6 Degrees of Separation
Introductions
REMEMBER YOUR ETIQUETTE
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HOW TO IMPLEMENT USING LINKEDIN® STRATEGICALLYFor You and Your Company
YOUR COMPANY
Optimize Your Company Page
Create Targeted Showcase Pages
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YOUR COMPANY
UPDATE!
YOUR COMPANY
Culture is Key
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FOLLOWERS
Make it is easy to follow your company
RECRUITING
Get a Paid Subscription
Vet Candidates
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YOU
Build your Personal Brand
YOUR PROFILE
Add a Picture
Succinct Summary
Highlight your Experience
Pictures and Videos
Skills
Location
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YOU
Endorsements
Cultivate your Network
YOU
Build Trust
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GET NOTICED
Publish
Open Profile
GET NOTICED
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FINAL THOUGHTS
Facebook vs. LinkedIn
QUESTIONS?
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THANK YOU!Your participation and attention is appreciated!