Nov 28, 2014
That’s actually 3 important words
MOBILESPORTSBOOKSUPERHERO
1
2
3Tom Claes - [email protected] - Panenka76
- I said I don’t have a smartphone.Excuse me?
ACCEPTABLE IN THE 80s
Tom Claes - [email protected] - Panenka76VIDEO
By 2015…of the internet usage will come from mobile phones.
83%
source: EmarketerTom Claes - [email protected] - Panenka76
Tom Claes - [email protected] - Panenka76
TODAY alreadyof the internet usage comes from mobile phones.
79%
source: Emarketer
because…
Tom Claes - [email protected] - Panenka76
Tom Claes - [email protected] - Panenka76
86% of time spent on mobile is through apps.
Flurry Q3 2014Tom Claes - [email protected] - Panenka76
Mobile is the #1 key growth driver for the gambling industry. Mobile revenue is by avrg. 29% of the gambling industry. But some operators have already passed 50%.!
Operators do not (yet) have consistent reporting standards (KPIs) regarding their mobile revenues. !
No bullet-proof tools for affiliates to track direct rev shares. But that’s about to change.
MECN
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+
Tom Claes - [email protected] - Panenka76
MOBILE SPORTSBOOK IS BIG BU$INE$$
but the competition is fierceTom Claes - [email protected] - Panenka76
mobi£€ $port$book
r€v€nu€ already counts for
25% to 60% of the total sportsbook revenue
in some European markets.TrierTom Claes - [email protected] - Panenka76
Tom Claes - [email protected] - Panenka76
superhero/ˈsuːpəˌhɪərəʊ/ 1. a fictional hero having extraordinary or superhuman powers; 2. an exceptionally skillful or successful person.
Tom Claes - [email protected] - Panenka76
superhero/ˈsuːpəˌhɪərəʊ/ 1. a fictional hero having extraordinary or superhuman powers; 2. an exceptionally skillful or successful person.
THEY Stand up for their people
THEY TAKE THE JUMP. . . HEAD DOWN.TRUE. The coolest superheroes can fly
TAKE DIFFERENT ROADS
THEY EXPERIMENT IN THE DARK
AND FLY THEIR BUSINESS IN SMALL TEAMS
THEN TAKE A CALCULATED RISK
AND TRAIN EVERY DAY
ANALYSE THE SITUATION
TO SHOW-OFF AT DAYLIGHT
AIMING FOR A GOOD ENDING.
Tom Claes - [email protected] - Panenka76
VIDEO
OLD Superheroes are done.
It’s just hard HUMAN work and no excuses.
Tom Claes - [email protected] - Panenka76
If it wasn’t hard…Everyone would be doing it.The hard is what makes it great.
Being on top of a (mobile) business is hard. Tom Claes - [email protected] - Panenka76
Our company’s active users from start till nowTom Claes - [email protected] - Panenka76
Our first mobile app. A World Cup predictor game.Tom Claes - [email protected] - Panenka76
A LOTOF THINGS HAPPENED.
B2B STUFF,
CONSULTING,SOCIAL MEDIA
ADVISORY,TEAM EXPANSION.
RESEARCH
LEARNING SKILLS
ANALYZING…
Tom Claes - [email protected] - Panenka76
ANALYZING THE SITUATIONTom Claes - [email protected] - Panenka76
A Sports TV guide application for UnibetSWEDEN DENMARK NORWAY FINLAND
Tom Claes - [email protected] - Panenka76
A Sports TV guide application for UnibetSWEDEN DENMARK NORWAY FINLANDBELGIUM THE NETHERLANDS ITALY SPAIN
Tom Claes - [email protected] - Panenka76
A Sports TV guide application for UnibetSWEDEN DENMARK NORWAY FINLANDBELGIUM THE NETHERLANDS ITALY SPAINGREECE UNITED KINGDOM PORTUGAL
Tom Claes - [email protected] - Panenka76
A Sports TV guide application for UnibetSWEDEN DENMARK NORWAY FINLANDBELGIUM THE NETHERLANDS ITALY SPAINGREECE UNITED KINGDOM PORTUGALAPI WEBSITE WIDGETS
Tom Claes - [email protected] - Panenka76
YEAH SURE.Tom Claes - [email protected] - Panenka76
It convinced our client. We were given another mission.
a client smilingTom Claes - [email protected] - Panenka76
1.01.0
The statistical likelihood that this app will succeed is less than 4.3%.
Tom Claes - [email protected] - Panenka76
2.0
I would cite regulation, but I know you will simply ignore it.
Tom Claes - [email protected] - Panenka76
3.0
The cadet's logic is sound and unmatched in xenolinguistics.
We would be wise to accept this offer and release the app.
Tom Claes - [email protected] - Panenka76
SPORTS DATA AND ODDS INTEGRATIONS BECAME
OUR CORE COMPETENCE
Tom Claes - [email protected] - Panenka76
UNIBET APP SHORTLIST
+All apps available on both iOS and Android, have odds integrated, banners and livescore. How about adding a bet slip? Push notifications? Tablet versions?
Tom Claes - [email protected] - Panenka76
Tom Claes - [email protected] - Panenka76
You might think the only way is up.But you need to keep on reinventing your business.
Tom Claes - [email protected] - Panenka76
Tom Claes - [email protected] - Panenka76
1. PROVEN CONCEPT
2. LOCAL SPIN-OFFScreate a framework
develop modules & components
Tom Claes - [email protected] - Panenka76
1. PROVEN CONCEPT
2. LOCAL SPIN-OFFS
3. NEW TERRITORIES
create a framework
develop modules & components
Tom Claes - [email protected] - Panenka76
Nominated by Elle Magazine as the “Young Talents of 2014”, the Panenka76 team consists
of mobile expert that have previously earned their stripes
at WebComrades, the mobile development agency of international clients as Telefonica/O2, Unibet,
Clear Channel, BuzziSpace, City of Antwerp and more.
With the high demand for sports applications,
the WebComrades team will now get some
brothers & sisters that will focus on sports apps.
Power-play guaranteed!
team
Tom Claes - [email protected] - Panenka76
application development
2010 2014
100% sportsapp development
todaysince
+
Tom Claes - [email protected] - Panenka76
“The new breed of businesses don’t need scaled down versions
of “enterprise apps” or “small business” apps…
1/3
Tom Claes - [email protected] - Panenka76
…new types of software.…brand new thinking. …apps that can’t be categorized.…apps that break the rules* (*that no longer apply)
2/3
They need Tom Claes - [email protected] - Panenka76
Tom Claes - [email protected] - Panenka76
…unless you have robots. Robots that multiply your output
so humans can focus on creativity.
Small bu$ine$$sounds bad…
Tom Claes - [email protected] - Panenka76
Nope. Not these robots.Tom Claes - [email protected] - Panenka76
“I’m not afraid. I can do that, Dave.”
THE FRAMEWORK. HAL9000. anno 2014.
Tom Claes - [email protected] - Panenka76
WE NOW BUILD BET SLIPS, INTEGRATED WITH
BET PROVIDERS APIs.
NEWTom Claes - [email protected] - Panenka76
“Somebody, somewhere solved your problem for different reasons
in different circumstances”
Tom Claes - [email protected] - Panenka76
inspired by SixFingers.nl
Tom Claes - [email protected] - Panenka76
Tom Claes - [email protected] - Panenka76
minimalTom Claes - [email protected] - Panenka76
experimentalTom Claes - [email protected] - Panenka76
Genius, risky, original, innovative, slightly insane, pure emotion…but trained to score.
W H AT P EO P L E SA I D
Tom Claes - [email protected] - Panenka76
At Panenka76 we're going for
and that doesn't mean just football. sports
Tom Claes - [email protected] - Panenka76
True. We have made some top scoring !
!
!
apps, popular all over Europe.
Standard de Liège (BE)
FC Midtjylland (DK)
Ajaxfans (NL)
football
Tom Claes - [email protected] - Panenka76
We could as well shoot some hoops together during a brainstorm and work out apps for basketball, ice hockey,
!
!
!
, or whatever sport you like
cycling
Tom Claes - [email protected] - Panenka76
Why not a fan-basedapp, connecting thousands of fanatic people participating in these big mass media events?
runningTom Claes - [email protected] - Panenka76
As long as there is
there's hope. data
We'll help you convert your sports business into apps and services that are mobile, social and user/fan-driven.
Tom Claes - [email protected] - Panenka76
“Our business is small. How can we find the right* data supplier?”
*affordable, simple-to-use, fast, one-stop-shop,…
(how affiliates think)Tom Claes - [email protected] - Panenka76
“Your business is small.How can we grow with your business?”
HOW YOU THINK(how data seller think)
Tom Claes - [email protected] - Panenka76
STOP selling based on… ….the shoes I’m wearing…the car I’m driving …the clients we (might) have …the number of apps using data
data seller (don’ts)
Tom Claes - [email protected] - Panenka76
START selling data based on… ….cherry-picking data model…pay-per-volume models …auto-cashier & payments rev
data seller (DO’s)
Tom Claes - [email protected] - Panenka76
Cherry-picking dataclient chooses what he pays for in detail
competition livescore
team line-up
team formations
player nicknames
player pictures
player bio
player history
player twitter handle
player facebook fanpage
EUR 25
EUR 5
EUR 0
EUR 1
EUR 10
EUR 5
EUR 2
EUR 1
EUR 1
EUR 50Your current data pack selection
YOURDATACART
ORDER
Tom Claes - [email protected] - Panenka76
Pay-per-volumesmall apps = small business
big apps = big business
example from parse.comTom Claes - [email protected] - Panenka76
How to deliver?what export format would you like
.json .xml <widget> push
Tom Claes - [email protected] - Panenka76
Check-out and paywith integrated online payment solutions
paypal stripe iDeal other?
Tom Claes - [email protected] - Panenka76
small apps
data seller (DO’s)
automated business
big apps tailor-made business
Tom Claes - [email protected] - Panenka76
Tom Claes - [email protected] - Panenka76
thankyou
+32 (0)479 99 60 45skype webcomrades
@tomdebelg@panenka76
@webcomrades