Twitter tag: #PDHeroes How To Become a Hero in the Midst of a Financial Meltdown Panelists: Anthony Johndrow (Reputation Institute) Kathryn Williams (KRW International) Patricia Molino (Johnson & Johnson) Jacqueline Kolek (Peppercom) December 03, 2008 Moderator: Steve Cody (Peppercom)
25
Embed
How To Become a Hero in the Midst of a Financial Meltdown
"How To Become a Hero in the Midst of a Financial Meltdown" is a first-of-its kind best practices panel, looking at how companies can maintain and even improve a reputation in times of great potential risk. Reflecting on the September 15th Lehman Brothers collapse, this panel of experts will come together to examine how companies should communicate internally and externally in ways that help maintain your corporate reputation and ensure that employees remain focused and productive. Additionally, the panel will discuss how times of reputation risk can be leveraged to improve your position with key stakeholders and build the next generation of leaders.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Twitter tag: #PDHeroes
How To Become a Hero in the Midst of a Financial Meltdown Panelists: Anthony Johndrow (Reputation Institute) Kathryn Williams (KRW International) Patricia Molino (Johnson & Johnson) Jacqueline Kolek (Peppercom)
Anthony Johndrow Partner, Managing Director, USA [email protected] www.reputationinstitute.com
Global Leadership Advisors
“A better world through better leadership”
“The only safe ship in a storm is leadership.” — Faye Wattleton
“A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.” — Christopher Reeve
— Crises bring out the best and worst in people; great leadership encourages the best
— Heroes will emerge during this time of crisis…and many may surprise you
“A real leader faces the music, even when he doesn't like the tune.” — Unknown
— Behaviors of leadership “heroes” • Taking care of yourself • Expecting the kitchen sink • Staying true • Using the team • Focusing on the future • Remembering your legacy
“A hero has faced it all: he need not be undefeated, but he must be undaunted.” — Andrew Bernstein
“You must unite your constituents around a common cause and connect with them as human beings.” — James Kouzes
lead to an engaged workforce
— Integrity leads to trust
— Responsibility leads to inspiration
— Forgiveness leads to innovation
— Compassion leads to retention
An engaged workforce is highly correlated with business success
INTEGRITY RESPONSIBILITY FORGIVENESS COMPASSION
Kathryn Williams Partner krwinternational.com [email protected] 1.800.335.3020
About J&J Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson. We do this by: Focusing on • Consumer and Personal Care • Medical Devices & Diagnostics • Pharmaceuticals Through • 250 operating companies In • 57 countries Employing • Over 115,000 people
J&J and Crisis Communication 1. Always focus on the core of our reputation
(Our J&J Credo) and how our actions will affect different stakeholder groups
2. Crisis management training for ALL managers
3. Advanced early warning systems
4. Make quick decisions (small groups), but network broadly to ensure buy-in all parts of the business affected
Additional Thoughts on Crisis Communication 1. Don’t miss the crisis opportunity
2. Balance short and long term priorities
3. Communicate!
4. Authenticity is key
5. Stay calm and vigilant
Patricia Molino Vice President, Public Affairs and Citizenship
Today’s New Challenges — 24/7 Transparent world
— Many, many rumors from non-traditional audiences
• Bloggers • Consumers on Web • Media who read and then write stories
— The economic situation we’re in supports anything negative and sensationalistic
Key Principles of Crisis Management — Identify and assess your vulnerabilities
• Then take action to prevent from turning into a crisis
— How you react/respond to a crisis can ultimately be more important than the crisis itself
— Put some goodwill in the bank
— Public companies need great integration/communications between four key internal functions: • Legal • Investor Relations • Public Relations • Employee Communications
Crucial Advice in a Digital Age: — Be the principal trusted source of information about your
own affairs
“In the age of transparency, the layoff will be blogged.” (NY Times, 11/5/08)
Jacqueline Kolek Senior Director [email protected] http://pepperdigital.typepad.com/ http://www.digitalaptitudetest.com/
Twitter tag: #PDHeroes
How To Become a Hero in the Midst of a Financial Meltdown December 03, 2008