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HOW TO BE UNDERSTOOD?
24

How to be understood?

Apr 13, 2017

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Business

Pavel Popov
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Page 1: How to be understood?

HOW TO BEUNDERSTOOD?

Page 2: How to be understood?

PROBLEM

Page 3: How to be understood?

OF INFORMATIONIS PERCEIVEDVISUALLY

80%

15%5% 80%

Page 4: How to be understood?

YET A LOT OF INFORMATIONAROUND USIS INTRODUCEDAS A TEXT

Page 5: How to be understood?

A PERSON DOESN'T WANT

TO MAKE ANY EFFORTS

AND DEVOTE HIS TIME

TO SEE INTO THE TEXT

HOW DOES A PERSON PERCEIVE LARGE AMOUNT OF TEXT?

АI wanta cookie!

A lot oftext

Hardto unrerstand

Why do Ineed it?

Page 6: How to be understood?

INFOGRAPHICSSOLUTION:

Page 7: How to be understood?

APPREHENSIBLE

AND IT MEANS

THAT YOU DON'T HAVE TO

MAKE ANY EFFORTS

TO PERCEIVE IT

VISUAL

BUT THE TOOL TO VISUALISE INFORMATION

INFOGRAPHICS

IS NOT THE ULTIMATE PRODUCT

AND MAKE IT VISUAL AND APPREHENSIBLE

PROFIT

Page 8: How to be understood?

BESIDES,INFOGRAPHICS IS

EFFICIENTCOMMUNICATIONSAGENCY

Page 9: How to be understood?

BUSINESSPROJECTSSUBMITTED>250

INTERACTIVE

VIDEO

STATICS

FMСG

IT

Exhibitions

Government

Development

Logistics

Medicine

Post services

Industry

Advertising

Retail

Facilities manufacture

Finances

OUR CLIENTSACCORDING TO THEIR FIELDS

Page 10: How to be understood?

OUR CLIENTS

Page 11: How to be understood?

INCREASESALES

USING INFOGRAPHICS WE HELP COMPANIES TO

IMPROVECOMMUNICATIONSWITH:

• CLIENTS

• EMPLOYEES

• INVESTORS

• PARTNERS

Page 12: How to be understood?

Marketing & Advertising

IR

PR

HR

GR

M&A

Investor Relations

Human Resource

Public Relations

Government Relations

DEPARTMENT TASKS

PROJECT'S FORMAT

Posters

Thematic models

Materials for exhibitions

Educational content

Separate paragraphs of a website

Longread websites

Websites

Animated clips

Presentations

Brochures

Analytical reports

Annual reports

Page 13: How to be understood?

OUR CASES

Page 14: How to be understood?

ANNUAL REPORT“KAZANORGSINTEZ”

Have a more detailed look in a browser

Page 15: How to be understood?

Have a more detailed look in a browser

ANNUAL REPORT“KAZANORGSINTEZ”

Page 16: How to be understood?

КЕЙС ГОДОВОЙ ОТЧЕТ«КАЗАНЬОРГСИНТЕЗ»

Have a more detailed look in a browser

BROCHURE“POLYUS GOLD”

Page 17: How to be understood?

Have a more detailed look in a browser

BROCHURE“POLYUS GOLD”

Page 18: How to be understood?

Have a more detailed look in a browser

STATICS INFOGRAPHICS“EVRAZ”

Page 19: How to be understood?

Have a more detailed look in a browser

WEBSITE ABOUT WORLD GAS MARKET “GAZPROM”

www.gasmarket.ruhttp://infographicsmag.ru/gasmarket/

Page 20: How to be understood?

Have a more detailed look in a browser

ANIMATED CLIP“RAIFFAISEN BANK”

https://vimeo.com/92705990

Page 21: How to be understood?

VISUALIZATION

INFOGRAPHICS —IS A WORKWITH SENSE

ANALYSIS

AND INFORMATION

PROCESSING

35%

65%

Page 22: How to be understood?

ANALYSE

CLEAR WORK SCHEMEGUARANTEES GOODRESULT

PROCESS VISUALIZE

1 2 3

Page 23: How to be understood?

YEARS OF SUCCESSFUL WORK

250 implemented projects speak for themselves.

80% of our clients come back to us.

We do not create. We design information flowsand do it in a beautiful,sensible way.

We know what EBITDA isand what reactor type is used in polypropyleneproduction chain.

ACCURATEDEADLINEMANAGMENT

You will get the resulton time.

Sometimes even earlier than you expect.

PROFOUNDANALYTICSLEVEL

REASONS TO SAY“YES”

Page 24: How to be understood?

[email protected]

INFOGRAPHICSMAG.RU

MOSCOW

+7 (495) 249 49 02Raketnyy b-r, 16

SAINT PETERSBURG

RUSSIA

+7 (812) 456 07 98B. Konyushennaya str., 19/8