How to be Involved in the Indian Country Counts Campaign

NCAI’s NCAI’s

Indian Country CountsIndian Country Counts CampaignCampaign

Executive Council Winter SessionExecutive Council Winter Session

Overview of AgendaOverview of Agenda

Agenda:Agenda:(1) Why the 2010 Census matters to Indian Country(1) Why the 2010 Census matters to Indian Country

(2) Overview of the Indian Country Counts campaign(2) Overview of the Indian Country Counts campaign

(3) How to be Involved in the Campaign(3) How to be Involved in the Campaign

Web resources, free campaign materials, upcoming Web resources, free campaign materials, upcoming trainings and webinarstrainings and webinars

(4) Roll out of pledge campaign and customized tribal t-shirt (4) Roll out of pledge campaign and customized tribal t-shirt offer!offer!

Why is the Census Why is the Census Important to Tribes?Important to Tribes?

Data is political.Data is political.

Accurate data necessary for forward thinking policy development.Accurate data necessary for forward thinking policy development.

Planning for roads, housing, infrastructure and economic development. Planning for roads, housing, infrastructure and economic development.

Why Launch an NCAI Why Launch an NCAI Census Campaign for 2010?Census Campaign for 2010?Tribal people have been one of the most undercounted Tribal people have been one of the most undercounted

groups in the history of the census.groups in the history of the census.

0%

2%

4%

6%

8%

10%

12%

14%

1990 2000 2010

AI/AN Undercount: 1990-2010 as Percent of On-Reservation AI/AN Population

Goal

Why Launch an NCAI Why Launch an NCAI Census 2010 Campaign?Census 2010 Campaign?

• Only trusted community and tribal leaders Only trusted community and tribal leaders have the power to encourage Natives that have the power to encourage Natives that

completing the 2010 Census is important tocompleting the 2010 Census is important to Our People, Our Nations, and Our Our People, Our Nations, and Our FutureFuture..

Messages and OutreachMessages and Outreach Must Address: Must Address:

New Challenges to an Accurate CensusNew Challenges to an Accurate Census

Economic recessionEconomic recession

Increased migrationIncreased migration

Natural disasters, such as with the ice Natural disasters, such as with the ice storm emergencies in the Plains.storm emergencies in the Plains.

Effective and Important Effective and Important Messages for Indian Messages for Indian Country OutreachCountry Outreach

Census is a way to represent your tribe and culture – Census is a way to represent your tribe and culture – Tribal PrideTribal Pride

Census data will remain confidential and private.Census data will remain confidential and private.

Responding to the Census benefits your community.Responding to the Census benefits your community.

Nuts and Bolts of the CampaignNuts and Bolts of the Campaign

Developing the message/outreachDeveloping the message/outreach– Indian Country Counts toolkit Indian Country Counts toolkit – educational materials educational materials – branded promotional materials branded promotional materials – Communications infrastructureCommunications infrastructure

Coalition building Coalition building – Indian Country Counts coalition Indian Country Counts coalition – Recruiting partner orgs and tribesRecruiting partner orgs and tribes

Community engagement and training Community engagement and training – Indian Country Counts training and webinarsIndian Country Counts training and webinars– Website Website

Free Educational MaterialsFree Educational Materialshttp://www.indiancountrycounts.org/getinvolved/index.cfmhttp://www.indiancountrycounts.org/getinvolved/index.cfm

NCAI Toolkit for Tribes and the 2010 CensusNCAI Toolkit for Tribes and the 2010 Census

Downloadable sectionsDownloadable sections

Free hardcopies – see order for in your packets.Free hardcopies – see order for in your packets.IncludesIncludes

Why the Census is ImportantWhy the Census is Important

10 Easy Ways to Take Action10 Easy Ways to Take Action

Important Contacts and NCAI ResourcesImportant Contacts and NCAI Resources

2010 Census Timeline and Key Dates2010 Census Timeline and Key Dates

Is Your Community Hard-to-Count?Is Your Community Hard-to-Count?

How to Be Counted as NativeHow to Be Counted as Native

How to List Your Enrolled TribeHow to List Your Enrolled Tribe

Free Educational Materials, Jump drivesFree Educational Materials, Jump drives

Indian Country Counts jump drivesIndian Country Counts jump drives– These drives are loaded with tribal specific These drives are loaded with tribal specific

templates, news articles, flyers, brochures, templates, news articles, flyers, brochures, poster order forms, sample speeches, PSAs, poster order forms, sample speeches, PSAs, web banners and more.web banners and more.

Free Promotional MaterialsFree Promotional Materialshttp://www.indiancountrycounts.org/Materials_Request.cfmhttp://www.indiancountrycounts.org/Materials_Request.cfm

Campaign Palm CardsCampaign Palm Cards – – These palm cards describe NCAI’s pledge These palm cards describe NCAI’s pledge

campaign and how to receive a free campaign and how to receive a free customized tribal t-shirt.customized tribal t-shirt.

Bumper Sticker MagnetsBumper Sticker Magnets  ––

Stickers Stickers – –

Email [email protected] to request materials now.Email [email protected] to request materials now.

Student Art Competition: Student Art Competition:   Entries related to the theme, “2010 Census: Entries related to the theme, “2010 Census:

Our People. Our Nations. Our Future.”Our People. Our Nations. Our Future.”

Census Pledge/Tribal T-Shirt Census Pledge/Tribal T-Shirt CampaignCampaign

Online Pledge/Free Online Pledge/Free Customized Tribal T-ShirtCustomized Tribal T-Shirt

The first 1,000 pledges starting today will receive a free The first 1,000 pledges starting today will receive a free customized t-shirt with tribal affiliation.customized t-shirt with tribal affiliation.

After the 1,000 customized shirts are given out, pledge After the 1,000 customized shirts are given out, pledge makers can receive a “I’m Indian” t-shirt.makers can receive a “I’m Indian” t-shirt.

Pledge Action ItemsPledge Action Items

Check 3 out of 18 action items and sign up Check 3 out of 18 action items and sign up with whatever tribal affiliation you would with whatever tribal affiliation you would like on the shirt.like on the shirt.Within 5-10 days, shirt should arrive.Within 5-10 days, shirt should arrive.Confirmation email will remind you what Confirmation email will remind you what you’ve pledged and how to execute the you’ve pledged and how to execute the actions.actions.

http://www.indiancountrycounts.org/pledge_form.cfmhttp://www.indiancountrycounts.org/pledge_form.cfm

Upcoming Webinar/Training Upcoming Webinar/Training TopicsTopics

Mapping Hard to Count CommunitiesMapping Hard to Count CommunitiesHow to Fill out the Census form How to Fill out the Census form Urban Indian OutreachUrban Indian OutreachCensus Bureau Resources for TribesCensus Bureau Resources for TribesWorking with Media and Tips to the MediaWorking with Media and Tips to the MediaWeek of Action – Last week of March 2010Week of Action – Last week of March 2010

Join the Campaign! Join the Campaign!

We are only one month away from Census day, We are only one month away from Census day, April 1April 1stst 2010; plan events now! 2010; plan events now!

Ways to be involved right away:Ways to be involved right away: Sign up at IndianCountryCounts.org.Sign up at IndianCountryCounts.org.

Sign the action pledge. Sign the action pledge.

Request Indian Country Counts materials and Census Bureau Request Indian Country Counts materials and Census Bureau materials for events. materials for events.

Upload your own content – news, events, or send them to Upload your own content – news, events, or send them to NCAI for broader distribution.NCAI for broader distribution.