HOW TO BE FAMOUS Recruitment Through Live Internet Broadcast. @tomcochrane // digital storyteller @tomcochrane // tomcochranephoto.com // #PSEWEB 2015 – Montreal, QC
How to be Famous - Student Recruitment through live internet broadcast
Aug 17, 2015
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HOW TO BE FAMOUS Recruitment Through Live Internet Broadcast.
@tomcochrane // digital storyteller
@tomcochrane // tomcochranephoto.com // #PSEWEB 2015 – Montreal, QC
@tomcochrane // tomcochranephoto.com #PSEWEB 2015 | Montreal, QC
oldcrowmagazine.com
@tomcochrane // tomcochranephoto.com
Background
Online Recruitment Officer: web social webinars
#PSEWEB 2015 | Montreal, QC
@tomcochrane // tomcochranephoto.com
Made at #PSEWEB
#PSEWEB 2015 | Montreal, QC
Where else do good ideas come from? Saying goodbye to webinars Saying hello to webcasts! Lightbulb moment!
@tomcochrane // tomcochranephoto.com
Post #PSEWEB
#PSEWEB 2015 | Montreal, QC
On return…
@tomcochrane // tomcochranephoto.com
Post #PSEWEB
#PSEWEB 2015 | Montreal, QC
On return… Pitch to my manager:
A live, online, interactive bi-weekly talk show featuring students, faculty, and staff of Grenfell Campus, targeted at prospective students.
@tomcochrane // tomcochranephoto.com
Post #PSEWEB
#PSEWEB 2015 | Montreal, QC
Use Google Hangouts On-Air to broadcast live to YouTube.
Automatically archived to YouTube for watching later and embedding.
@tomcochrane // tomcochranephoto.com
Post #PSEWEB
#PSEWEB 2015 | Montreal, QC
@tomcochrane // tomcochranephoto.com
Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC
Video camera (Canon HF r500, $400)
@tomcochrane // tomcochranephoto.com
Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC
USB Microphone (Yeti, $200)
@tomcochrane // tomcochranephoto.com
Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC
Lights (Kit, $350)
@tomcochrane // tomcochranephoto.com
Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC
Encoding box (Blackmagic Intensity, $250)
@tomcochrane // tomcochranephoto.com
Step 1: Required gear + budget
#PSEWEB 2015 | Montreal, QC
Plus: Cables (HDMI, USB) Already had computer (Macbook Pro),
tripod Total: ~$1500 Approved!
@tomcochrane // tomcochranephoto.com
Step 2: Buy in
#PSEWEB 2015 | Montreal, QC
Recruitment team and marketing
@tomcochrane // tomcochranephoto.com
Step 2: Buy in
#PSEWEB 2015 | Montreal, QC
Recruitment team and marketing IT
@tomcochrane // tomcochranephoto.com
Step 2: Buy in
#PSEWEB 2015 | Montreal, QC
Recruitment team and marketing IT Admin
@tomcochrane // tomcochranephoto.com #PSEWEB 2015 | Montreal, QC
CLAPPING GIF HERE
@tomcochrane // tomcochranephoto.com
Step 3: Just do it
#PSEWEB 2015 | Montreal, QC
…almost Branding
@tomcochrane // tomcochranephoto.com
Step 3: Just do it
#PSEWEB 2015 | Montreal, QC
…almost Branding Content Plan Making it work - literally.
@tomcochrane // tomcochranephoto.com
Step 3: Just do it
#PSEWEB 2015 | Montreal, QC
…almost Branding Content Plan Making it work Booking guests Promotion
- literally.
@tomcochrane // tomcochranephoto.com #PSEWEB 2015 | Montreal, QC
@tomcochrane // tomcochranephoto.com #PSEWEB 2015 | Montreal, QC
@tomcochrane // tomcochranephoto.com #PSEWEB 2015 | Montreal, QC
@tomcochrane // tomcochranephoto.com
Step 4: Aftermath
#PSEWEB 2015 | Montreal, QC
Internal response Growing enthusiasm Student response What’s next?
@tomcochrane // tomcochranephoto.com
Periscope
#PSEWEB 2015 | Montreal, QC
One tap, mobile live broadcast
@tomcochrane // tomcochranephoto.com
THANKS.@tomcochrane // tomcochranephoto.com
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