[MM.DD..YY] [PRESENTER] 02.16.10 How to be a social media player Twitter: @levelten_tom | hashtag: #accre to by: flickr.com/photos/mrhappy8
How to be a social media player
May 12, 2015
He was a player.
Not because he became rich. Not because he became famous. Not even because he got things right. Rather, he played the game. In other words, he didn't sit on the sidelines. He didn't waste time watching the world go by as it was undergoing the most profound shift of basic premises in recent history.
Tom Peters (describing his own desired epitaph)
- World renown business author and strategy guru
Join us as we explore how to be a player in the Social Media revolution. In this session we will discuss:
* Social media strategies and how not to get burned by Netiquite
* A survey of vital tools and sites to help you more quickly leverage the power of social
* Actionable first steps for building your social presence
Attendees will leave equipped with the fundamentals to get you off the bench and start playing for fun and profit.
Not because he became rich. Not because he became famous. Not even because he got things right. Rather, he played the game. In other words, he didn't sit on the sidelines. He didn't waste time watching the world go by as it was undergoing the most profound shift of basic premises in recent history.
Tom Peters (describing his own desired epitaph)
- World renown business author and strategy guru
Join us as we explore how to be a player in the Social Media revolution. In this session we will discuss:
* Social media strategies and how not to get burned by Netiquite
* A survey of vital tools and sites to help you more quickly leverage the power of social
* Actionable first steps for building your social presence
Attendees will leave equipped with the fundamentals to get you off the bench and start playing for fun and profit.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
[MM.DD..YY] [PRESENTER]
02.16.10 How to be a social media player
Twitter: @levelten_tom | hashtag: #accretive
photo by: flickr.com/photos/mrhappy8
he was a player
Not he got rich. Not he became famous. Not even he got things right. Rather, he was a player. In other words, he did not sit on the sidelines and watch the world go by as it was undergoing the most profound shift of basic premises in the last several hundred years, if not the last thousand or so years.
- Tom Peters
Thomas J. Peters
1942 – whenever
He was a Player
social media for fun and profit
Where do I go
What are the first steps once I get there
How do I act
photo by: flickr.com/photos/mrhappy8
netiquette
Be yourself You have two ears and
one mouth. You should listen more than you speak
Do unto others as you would have them do unto you
flickr.com/photos/katieharbath
more human
flickr.com/photos/bensutherland/2273567157
1. Be human2. Be one of us3. Be trusted4. Be a game changer
the trusted advisor
flickr.com/photos/taminator/21830142
All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.
- Mark Mccormackfounder IMG
be unequal
flickr.com/photos/dougbelshaw/4016886839/
Uses Connecting with old
friends Socializing Fan Pages & Groups Events
Getting started1. Register
• Setup profile2. Search for old friends and
friend them3. Join groups
Meetup
Uses Finding local events with
like minded individuals Running an interest
group
Getting started1. Register
• Setup profile• Input your interests
2. Join groups3. Attend meetups
Blogging
Uses Journal about your life, interest
or profession Personal brand Join the blogosphere
Getting started1. Register for free solutions
(WordPress.com, Blogger.com) or Setup hosted platform (WordPress, TextPad, Drupal)
2. Pick a good name3. Read other blogs and
comment4. Write posts on your blog
Uses Random socializing Light weight networking Crowdsourcing Quick news Education Brand monitoring
Getting started1. Register
1. Setup bio & link2. Download TweetDeck3. Search on interest. (TweetDeck
& twellow.com)4. Follow people5. Tweet
YouTube
Uses Personal video Video blogging Team videos Viral videos Thought leadership video Commercials
Getting started1. Register2. Survey videos3. Record a video (camcorder or
mobile phone)4. Upload
• Shozu or Pixelpipe for mobile
Flickr
Uses Personal photos Professional photos Team photos Event photos
Getting started1. Register2. Take photos (digital camera or
mobile phone)3. Upload
• Shozu or Pixelpipe for mobile
4. Include good description and tags
Others
SlideShare – place to share presentation slides
Ustream – free live video streaming
FourSquare – checkin game
Yelp – places and business reviews
Posterous – Social aggregation
Ning – create your own social network
Uses Business networking Finding like minded individuals Thought leadership Job searching
Elements Profile Connections Groups Events Answers Jobs Applications
Getting started1. Register2. Follow profile completion
steps3. Find colleagues and
request connections with them1. Use add connections
tools4. Give recommendations5. Find groups to join6. Comment on group posts7. Post a question on Answers8. Answer questions
Hints• Do not let your profile
get out of date• Joining groups allow you
to connect with group members
• Ask for recommendations
• Establish expertise with answers and keywords in profile
• Integrate other social posts
Tips
Namespacing Groups for
businesses Single profile picture Cross integration Put social contact info
on business cards Social listeners (Google
reader) Mobile apps
flickr.com/photos/stevendepolo/3377332163
Cheat Sheets & Guides
Download a series of free social media cheat sheets
and marketing guides at:
leveltendesign.com/marketing-guides
Includes:• Twitter Cheat Sheet• Facebook Cheat Sheet• LinkedIn Cheat Sheet• Using Twitter for Business• 30 Principles of Strategic Online Marketing
Thank you
Tom McCrackenLevelTen InteractiveDirector
Phone: 214.887.8586Website: leveltendesign.comEmail: [email protected]: @levelten_tomBlog: leveltendesign.com/blog/tomLifestream: tommccracken.comLinkedIn: linkedin.com/in/tommccracken
Related Documents
