How to Avoid the Robot Apocalypse

Saturday Morning Breakfast Cereal by Zack Weiner | www.smbc-comics.com

Eric Huber Co-Owner / Chief Creative Officer

@eric_huber | @bluezoocreative | Fayetteville, AR

www.erichuber.com | www.bluezoocreative.com

profiles.wordpress.org/ehuber66

Collin Condray Co-Owner / Director of Technology

WARNING!All information may already be out of date.

Your BIG Idea

Your BIG Idea

Once Upon a Time…

TODAY

TODAY

TODAYPaymentseCommerce

PopUpsSecurityeMail

1. Get People to Your RobotsGet visitors to your website where the robots are waiting to take over.

2. Program Your Robots to EngageGet them to engage, direct visitors where you want them to go, and build confidence in you and your products.

3. Program Your Robots SellGet them to capture information, sell the products and … collect the money!

THREE THINGS

WHERE TO START?

(duh)

STRATEGY• Homebase:

Your Website

• Outposts: Platforms for engagement like Facebook

• Passports: Places for presence only

source Chris Brogan

OUTPOSTS & PASSPORTS

HOMEBASEYour Their Story

HOMEBASEMission. Vision. Content. Call to Action.

REMEMBER: YOU are NOT the Hero.

YOUR CLIENT IS!

HOMEBASE

1. Image 2. Headline 3. Sub-Head 4. Simple Nav 5. Content that

solves aproblem foryour ‘hero’

6. Call to Action

Blog Posts and Page Content

HOMEBASE

Comfort and Style AnywhereEven on the Bus

View Men’s Shoes and Apparel

HOME ABOUT SERVICES BLOG CONTACT

HOMEBASE

HOMEBASE

I HAVE A PROBLEM! HELP ME NOW!

Welcome to Our Site

We. We. We. We. We. We.

Avoid Pictures “Because I like it.”

HOMEBASE

ENGAGE: Search

ENGAGE: Click Here

ENGAGE: Capture Info

ENGAGE: Info to Email

free vs. paid - inbound marketing

ENGAGE: Community

ENGAGE: Gamify

ENGAGE: Add Speed• Cache • Preload OPTIMIZED

images OR load on scroll

• Delete all unused plugins

• Watch plugins that connect to other sites

• Make sure all themes and plugins are up-to-date

SELL!Put these robots to work!

SELL: WooCommerce

SELL: WP eCommerce

SELL: Landing Pages

Top “Homebase” Actions“You don’t have to be perfect.

Just start where you are.”

• Image that captures attention • Headline that solves a problem • Sub-head that suggests how or is a call-to-action • Simple navigation - DON’T MAKE ME THINK! • Content that solves a problem for your ‘hero’ • Call-to-action throughout AND make it stand out • Testimonials (as many as you have)

Top “Engaging” Actions“Technology is synonymous for connection with other people.” Sebastian Thrun

• Encourage searches (“Find Perfect Gift”) • Trade “valuable offer” for information • Lead visitors to specific actions (“Click Here”) • Make sure to capture information in eMail program

or other CRM Customer Relationship Manager program • Create a social community on your site

(don’t send them to someone else’s robots) • Gamify your site and encourage engagement • ADD SPEED

Top“Selling” Actions“I'm a big believer in 'branding the customer experience,' not just selling the service.” John Sculley

• eCommerce System (WooCommerce, etc.) • Payment Gateway (PayPal, authorize.net, etc.) • Landing Pages (give-aways or sales pages) • Test button colors • Test layout • USE TESTIMONIALS!

SUCCESS!Robot

Apocalypse Avoided

THANKS!

RESOURCES

Speed Options for WordPress • Speed Testing: https://developers.google.com/speed/pagespeed/insights • W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/ • Speed Booster Pack: https://wordpress.org/plugins/speed-booster-pack/ • A3 Lazy Load: https://wordpress.org/plugins/a3-lazy-load/ • Speed Up WP: http://www.sparringmind.com/speed-up-wordpress/

Advertising, Headlines, Hero’s Journey and Blue Zoo Creative • Ogilvy on Advertising by David Ogilvy • Headlines: http://www.forbes.com/sites/jaysondemers/2013/09/05/

the-online-marketers-guide-to-writing-high-converting-headlines/ • Hero’s Journey Video: https://www.youtube.com/watch?v=Hhk4N9A0oCA • Blue Zoo Creative Blog! http://www.bluezoocreative.com/blog • TODAY’S PRESENTATION: http://www.bluezoocreative.com/wckc2015

ADDITIONAL RESOURCESSocial Media, Copywriting and Blogging• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk • Don’t Make Me Think by Steve Krug • Fascinate by Sally Hogshead • Mari Smith on Social Media:

http://www.marismith.com/ • Blogging:

http://www.copyblogger.com • Content Writing:

http://www.forbes.com/sites/jaysondemers/ 2014/04/16/50-content-marketing-ideas-for-your-website-or-blog/

• Long Tail Keywords: http://www.audiencebloom.com/2013/10/ find-lsi-long-tail-keywords-youve-identified-primary-keywords/

• 6 Most Creative Uses of Vine in Marketing: http://www.fastcompany.com/3019652/dialed/6-of-the-most-creative-clever-uses-of-vine-in-marketing