How to attract top graduates on LinkedIn

How to attract and engage top graduates on LinkedIn

May 2013

Lauren FogartyBrand & Media Solutions Consultant

[email protected]

Charles HardyTalent Solutions Consultant

[email protected]

LinkedIn Confidential ©2013 All Rights Reserved

mailto:[email protected]

mailto:[email protected]


AGENDA

Over the next 35 minutes (or so) we will look at the following:

Tips to proactively source student talent

How to engage students using LinkedIn's free and paid for tools

Best practice on building a strong employer brand to attract the next generation of professionals

Students & Recent Graduateson LinkedIn

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“35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study)

The Fastest Growing & Most Highly Engaged Demographic on LinkedIn

30,000,000+

STUDENTS & RECENT GRADUATES

Our Careers Service department is committed to promoting LinkedIn as a critical part of the student path to professional employment.Leading UK University

LinkedIn Confidential ©2013 All Rights Reserved5

LinkedIn sees the university recruiting space as a three-sided ecosystem.

EmployersUniversities

Students


Student Behaviouron LinkedIn

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The Next Generation “C”

Meet IsabellaQuick. Connected. Engaged.


CONTENT

Isabella establishes her professional identity on LinkedIn


Connects with peers, professors & mentors

School Alumni Tool

Groups



Student Jobs Portal

Doing her homework around Jobs and Companies

View Jobs on Mobile

Company Pages

ResearchBest Companies & Opportunities

ConnectOffline and online

Engagewith Alumni & Recruiters

REPLY

Student Recruiting = Social Recruiting

Students are the most engaged member demographicLinkedIn Confidential ©2013 All Rights Reserved

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How you can engage with Isabellaon LinkedIn…

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1. Build a Brand: establish your presence

2. Engage the Right Student: targeted, relevant content

3. Leverage Latest Technology: enhance your brand and recruit more efficiently

3 ways LinkedIn can amplify your university recruiting efforts and engage with Isabella…


1. Build a BrandShowcase your culture on your career page and build in specific content targeted at students


IsabellaEngineeringBEng, 2014

Mechanical EngineerNational Grid

XYZ Co.Nuclear Engineer

JOBS YOU MAY BE INTERESTED IN

Students are twice as likely to engage with a Job on Mobile

Amazon

XYZ Co.Engineer

JOBS YOU MAY BE INTERESTED IN

Engineer

PamelaComputer Science

BEng, 2013


2. Engage the Right StudentDrive awareness via Jobs – auto-matching & active searches

Student jobs are FREE

2. Engage the Right StudentPromote news, jobs & events to your target student audience


Targeted InMails

Status Updates

You’re Invited! LinkedIn is coming to campus

Thursday, March 20th

Register Targeted Ads

2. Engage the Right StudentBuild a talent pool in Groups

Students are the most active group members

PICTURE YOURSELF AT EDF

Engineer at EDF Energy

Isabella Thompson

XYZ Co. – UK Engineering Careers


3. Leverage LinkedIn for efficient eventsEngaging students on campus is challenging

Collecting details / paper resumes is cumbersome

Increasing competition results in lost leads

Poor visibility into event and pipeline activity (ROI)


3. Leverage LinkedIn for efficient events

Introducing LinkedIn CheckIn.

Connect your offline interactions with an online network

Get a true picture of your

events by capturing &

managing student leads all in

LinkedIn Recruiter.

Simple. Mobile. Data-driven.LinkedIn Confidential ©2013 All Rights Reserved

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Let’s CheckIn…

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1. Event form creation and management

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Event Creation Flow 6/14

23LinkedIn Confidential ©2013 All Rights Reserved

Event Creation Flow 7/14


Define the event back-end details…



2. The Candidate Experience

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Student Flow 2/5

The data you submit here will be stored by Virgin and LinkedIn.


Student Flow 4/5


Student Flow 4/5


LinkedIn Confidential ©2013 All Rights Reserved 30

Student Flow 4/5


3. Track, Filter, Engage, Report

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Campus Recruiter Tools 1/5


Campus Recruiter Tools 4/5


EmailTwitterPhone

Are you ready to recruit the next generation?


Deliver a strong brand message direct to your target audience

Improve your efficiency at campus events using LinkedIn CheckIn

Your 3 takeaways:


Grow your talent pipeline – track and engage students/graduates as they progress in their career


Thank you.

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To test out the CheckIn registration experience go here:http://lnkd.in/checkindemo

http://lnkd.in/checkindemo