DRAB TO FAB: How High-Quality Job Seekers View Your Company Using LinkedIn Job seekers use LinkedIn more now than ever before. This story shows how a company with an optimized LinkedIn approach can win the interest of the best professionals looking for a new job.
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How to Attract High-Quality Active Job Seekers with LinkedIn and Employment Branding
This presentation shows how your company can attract the best applicants to your open positions.
It is through the eyes of a job seeker working hard to find the right match for her skills and preferences.
It contains examples of both good and bad Employment Branding, so you can implement the same successful strategies more easily. Many of the images in the slideshow are linked to their real versions.
On the other side, it also shows job seekers the types of things they should look into when evaluating potential employers.
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If you'd like to learn more, check out our webinar, Drab to Fab: How to Create a Smokin' Hot Employment Brand at the link below.
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Transcript
DRAB TO FAB:How High-Quality Job Seekers
View Your Company Using LinkedIn
Job seekers use LinkedIn more now than ever before. This story shows how a company with an optimized LinkedIn
approach can win the interest of the best professionals looking for a new job.
She’s looking for a new job in the tech industry. She knows that LinkedIn should be a big part of her networking & application strategy.
3M Companies have pages on LinkedIn (and counting!).
She starts her search by looking at Company A. She’s immediately bored by what she sees. There’s no Careers Page for this company, and all that’s on the main page is one block of unimpressive, corporate jargon-filled text.
She decides that she’ll give this company one last shot, checking out its employees’ profiles in case the LinkedIn Company Page doesn’t give a fair representation of the company. (She’s a lot more forgiving than most job seekers.)
Mary skims through a few profiles from Company A, but doesn’t learn much of anything from the employees’ job descriptions, titles or summaries. She has no idea what the company is like, or whether anyone there truly loves his/her job. She thinks Company A probably doesn’t care about its
online image. These days, that’s a pretty big mistake...
It’s time to find another company for Mary to look into. She stumbles across Fusion Worldwide’s Company Page, and notices a huge difference….
...first of all, it looks much better, with photos, small paragraphs and white space. It even has a Careers Page!
She notices that the article & the Careers page BOTH have links back to Fusion’s job openings. She clicks to learn more about them. (Click the jobs below!)